Why LG Mobility

Mobility, powered by what’s on board. The future of mobility isn’t defined by a single technology. It’s shaped by how everything on board works together. LG on board Season 2 brings together LG Vehicle Solution’s technologies and expert perspectives across vehicle intelligence, displays, connectivity, computing, and in-cabin sensing to explore what is shaping the next generation of mobility. From expert discussions on industry challenges to real-world technology demonstrations, the campaign continues to explore the ideas, innovations, and experiences transforming mobility. Through campaign films, expert insights, technology showcases, and newsletters, LG on board Season 2 offers multiple ways to discover what’s on board and why it matters. Explore the LG on board Season 2 journey and stay tuned for more stories, technologies, and expert perspectives ahead. 🔗 Discover more: https://lnkd.in/g42NDmcg #LGVehicleSolution #LGElectronics #LGonBoard #VehicleIntelligence #SDV #AIDV #FutureMobility #DrivingBetterFutureMobility

As connected vehicles expand beyond conventional network boundaries, maintaining essential services beyond cellular coverage is becoming increasingly important. Through LG on board Season 2, we explore the innovations shaping the future of mobility. As part of the campaign, Tech Showcase provides a closer look at technologies addressing evolving mobility needs through real-world demonstrations. This edition introduces LG Vehicle Solution's Non-Terrestrial Network (NTN) Telematics, demonstrating how satellite connectivity and AI-enabled communication can support connected vehicle services beyond conventional cellular coverage. Key highlights include: • Vehicle assistance services, including nearby gas station and repair shop search beyond cellular coverage. • Emergency reporting that transmits vehicle crash information through NTN connectivity to support emergency response. • AI-based voice processing that helps overcome bandwidth constraints and enables interactive communication over NTN. • Seamless switching between Terrestrial Networks (TN) and Non-Terrestrial Networks (NTN) for uninterrupted connectivity on the move. Discover how LG's NTN Telematics is extending connected vehicle services beyond terrestrial network boundaries. 🔗 Discover more: https://lnkd.in/grQ4g8uz #LGVehicleSolution #LGElectronics #LGonBoard #TechShowcase #NTN #NonTerrestrialNetwork #Telematics #SatelliteConnectivity #ConnectedVehicle #SDV #DrivingBetterFutureMobility

The next evolution of vehicle safety starts with understanding the driver. That is why we’ve brought together the key insights shared by LG experts in the latest Expert Talks on Advanced Driver Assistance Systems (ADAS), exploring three questions shaping the next phase of vehicle safety: • How are safety standards evolving as NCAP (New Car Assessment Programme) 2029 approaches? • How can the industry address the risk of driver over-reliance? • How can Artificial Intelligence (AI) help vehicles understand driver state and coordinate safer intervention? From driver monitoring that is evolving from Eyes-on-Road to Eyes-on-Target to Human-in-the-loop approaches that bring the driver into the decision-making process, the discussion examines why safety is moving beyond perception accuracy toward a deeper understanding of the driver and driving context. It also explores how ADAS, driver state recognition, and AI can work together as a more integrated safety framework, helping determine not only whether intervention is needed, but when and how it should happen. Explore the complete discussion and the expert perspectives shaping the future of vehicle safety. 🔗 Discover more: https://lnkd.in/gG3QCGhv #LGVehicleSolution #LGElectronics #LGonBoard #ExpertTalks #ADAS #DriverMonitoring #NCAP2029 #HumanInTheLoop #ArtificialIntelligence #DrivingBetterFutureMobility

The future of vehicle safety is no longer defined by how accurately a vehicle detects and responds to its surroundings. Instead, the question is how ADAS(Advanced Driver Assistance Systems) should understand both the driving environment and the driver to make safer decisions. That is the focus of the latest LG on board Expert Talks, where experts from LG Vehicle Solution come together to discuss the technologies and industry questions shaping the future of mobility. In this episode, experts across ADAS, vehicle intelligence, and product planning explore how NCAP (New Car Assessment Programme) 2029 is expanding toward driver behavior and cognitive state, why the gap between Level 2 responsibility and Level 3 expectations creates new challenges around over-reliance, and how AI can help determine when and how a vehicle should intervene. From driver state recognition and Human-in-the-loop approaches to context-aware AI, discover how ADAS is evolving toward a more integrated safety framework built around the vehicle, the driver, and the driving context. Watch the full discussion below. 🔗 Discover more: https://lnkd.in/dYJh2qFK #LGVehicleSolution #LGElectronics #LGonBoard #ExpertTalks #ADAS #DriverMonitoring #NCAP2029 #HumanInTheLoop #AI #VehicleSafety #SDV #DrivingBetterFutureMobility

Some of the most important questions in vehicle safety cannot be answered by technology alone. Following our first Expert Talks on in-vehicle displays, September’s first LG on board newsletter turns to vehicle safety. Experts across Advanced Driver Assistance Systems (ADAS), vehicle intelligence, and product planning come together to explore a question that is becoming increasingly important as driving systems take on more responsibility: As ADAS handles more driving situations, how should the industry define the boundaries of safety between the vehicle and the driver? As ADAS becomes more capable, vehicle safety is no longer only about how accurately a system detects and responds to its surroundings. It is also about understanding the driver’s state, the driving context, and when intervention is needed. From NCAP 2029 and driver monitoring to Level 2 over-reliance, Human-in-the-loop, and AI-based intervention, this edition explores how vehicle safety is evolving toward a more integrated and context-aware approach. Read the newsletter below to discover key perspectives from LG experts shaping the future of intelligent mobility. #LGVehicleSolution #LGElectronics #LGonBoard #ExpertTalks #ADAS #DriverMonitoring #NCAP2029 #HumanInTheLoop #VehicleSafety #AI #SDV #DrivingBetterFutureMobility

As driver monitoring requirements continue to evolve, DMS is expanding from essential safety monitoring to more advanced in-cabin capabilities. As part of LG on board Season 2, Tech Showcase continues to explore innovations through real-world demonstrations. This edition introduces LG Vehicle Solution’s In-Cabin Sensing Solution, demonstrating how DMS Lite and DMS Pro address diverse customer needs—from cost-efficient safety monitoring to advanced safety, wellness, and convenience features. Key highlights include: • DMS Lite with driver drowsiness, distraction detection for Euro NCAP 2026 readiness • Hardware and software optimization for stable performance on a minimal SoC • Compact camera-ECU integration for easier vehicle integration • DMS Pro with Euro NCAP 2029 readiness, including impairment detection • IR camera-based sensing for vital, emotion, and health sensing without additional hardware Discover how LG is advancing driver monitoring to support new levels of safety, wellness, and convenience. 🔗 Discover more: https://lnkd.in/ga75ujXj #LGVehicleSolution #LGElectronics #LGonBoard #TechShowcase #InCabinSensing #DriverMonitoringSystem #DMS #EuroNCAP #AutomotiveSafety #SDV #DrivingBetterFutureMobility

A safer journey can begin with a simple act of care. The Junior Board at LG Vehicle Solution recently brought employees together to create safety umbrellas for children, connecting employee participation with support for the local community. During the five-minute activity, employees decorated umbrellas with reflective safety stickers designed to help children stay more visible on the road. The completed umbrellas will be delivered to a company-affiliated daycare center and local children’s centers in Gangseo-gu, where they can support children in their everyday journeys. By connecting a simple hands-on activity with the needs of children in the community, the Junior Board is creating a meaningful way for employees to take part and contribute together. #LGVehicleSolution #LGElectronics #JuniorBoard #ChildSafety #RoadSafety #Community #EmployeeEngagement #DrivingBetterFutureMobility

In-Cabin Sensing is becoming more than a regulatory requirement. As Driver Monitoring Systems (DMS) become increasingly important for vehicle safety and market access, OEMs are beginning to look beyond compliance and explore how the same sensing capabilities can enable more intelligent, context-aware vehicle experiences. For LG Vehicle Solution, In-Cabin Sensing is emerging as a key foundation for vehicle intelligence. By helping vehicles understand driver and occupant states alongside the driving environment, it can support safer interventions, more adaptive interactions, and future AI-powered experiences. In the latest edition of LG on board, we explore a question that is becoming increasingly relevant for OEMs: Should In-Cabin Sensing remain a compliance feature, or become a strategic platform for differentiated vehicle intelligence? From customer acceptance and AI-native architectures to the future role of In-Cabin Sensing in ADAS, this edition examines how understanding the people inside the vehicle may become just as important as understanding the road ahead. Read the full newsletter below. #LGVehicleSolution #LGElectronics #LGonBoard #ExpertAnswer #ADAS #InCabinSensing #DMS #VehicleIntelligence #AI #FutureMobility #DrivingBetterFutureMobility

LG has begun mass production of its 5G Release 16 (R16)-based smart telematics solution — marking its first deployment in a production vehicle in Europe. As vehicles become increasingly connected, automakers face growing challenges around connectivity complexity, wiring architecture, vehicle weight and system integration. How can these challenges be addressed while preparing for the Software-Defined Vehicle (SDV) era? ■ Addressing Growing Complexity in Vehicle Connectivity Supporting technologies such as 5G, Wi-Fi, GNSS and V2X requires more antennas, more wiring and greater system complexity. These challenges are particularly significant for electric vehicles, where weight and wiring complexity can directly affect driving range, production efficiency and cost competitiveness. ■ Advancing Telematics Through Integrated Hardware and Software LG's 5G R16-based smart telematics solution integrates a communications module and up to 12 antennas into a single unit, helping reduce wiring complexity, vehicle weight and RF cabling while maintaining strong connectivity performance. Built on LG's proprietary Automotive Telematics Platform (ATP), the solution enables software reuse across applications and supports diverse vehicle configurations through its modular architecture. ■ Delivering Reliable Connectivity in Demanding Conditions Tested using real vehicles, LG’s smart telematics solution maintains stable data transmission and reception even in demanding high-temperature environments, reinforcing the reliability of in-vehicle communications. ■ Building on Decades of Antenna Integration Expertise Drawing on decades of experience in mobile communications, LG leverages its expertise in integrated hardware, mechanical and antenna design to strengthen communications performance and reliability and competitiveness in automotive communications systems. ■ Enabling Core Communications Infrastructure for the SDV Era Going beyond hardware integration, LG’s smart telematics solution is designed to redefine the underlying architecture of vehicle communications. Building on its technology and software expertise, LG aims to establish the solution as core communications infrastructure for the SDV era. 🔗 Read the full article: https://lnkd.in/g_XftYS7 #LGVehicleSolution #LGElectronics #SmartTelematics #Connectivity #Telematics #5G #V2X #SDV #DrivingBetterFutureMobility

LG Vehicle Solution closes out our 'Expert Answer' series with the technology tying the whole mobility stack together: the ADAS Vision System. ■ The core question: compliance feature or experience platform? Should In-Cabin Sensing be built just to meet regulation, or as a strategic layer for differentiated user experience? Youngkyung Park, Head of ADAS & Vehicle Intelligence Development at LG Vehicle Solution, argues the real value sits beyond compliance — in AI-native architectures that unify sensing, reasoning, and interaction. ■ Why this matters now - Compliance-only sensing checks a regulatory box but caps long-term differentiation. - AI-native sensing links perception, reasoning, and interaction into one intelligence layer, enabling more personalized and intuitive cabin experiences. - LG Vehicle Solution combines AI, ADAS, and In-Cabin Sensing to move safety features toward proactive, context-aware driving support. ■ When does the AI-native approach make more sense? It fits automakers aiming for a differentiated cockpit experience rather than minimum regulatory compliance, and platforms planning to scale personalization features over multiple vehicle generations. Explore the final edition of Expert Answer series. 🔗 Discover more: https://lnkd.in/g5--vUBb #LGVehicleSolution #LGElectronics #LGonBoard #ExpertAnswer #InCabinSensing #AI #ADAS #CockpitIntelligence #VehicleIntelligence #DrivingBetterFutureMobility

Following the signing of a Strategic Business Collaboration MOU between LG Group and NVIDIA, attended by LG Group. Chairman and CEO Kwang Mo Koo and NVIDIA Founder and CEO Jensen Huang, LG Vehicle Solution is advancing the next generation of AI-defined vehicles with a high-performance computing platform built on NVIDIA DRIVE Hyperion™. By combining LG's IVI, vehicle intelligence and automotive software expertise with NVIDIA's AI and autonomous driving technologies, LG aims to help global OEMs deliver intelligent and connected mobility experiences. This collaboration strengthens LG's vision for AI-native mobility, bringing together autonomous driving, intelligent in-cabin services and centralized vehicle computing on a unified platform for the future of mobility. #LGVehicleSolution #LGElectronics #AIDV #VehicleIntelligence #FutureMobility #NVIDIADRIVE #DrivingBetterFutureMobility

The future of in-vehicle displays can't be explained through a single perspective. That's why we've brought together the full range of insights shared by LG experts in the first Expert Talks discussion, exploring three questions shaping the next generation of automotive displays: • How are OEM display trends changing? • How can displays support driving safety? • How can displays expand the in-vehicle experience? From AR-HUDs and optical displays that reduce driver distraction to Shy Tech and variable displays that adapt to different situations, the discussion explores how complementary display technologies can balance safety, usability, and richer user experiences. Explore the complete discussion and the expert perspectives shaping the future of in-vehicle displays. 🔗 Discover more: https://lnkd.in/dcSkfavK #LGVehicleSolution #LGElectronics #LGonBoard #ExpertTalks #AutomotiveDisplay #DisplayTechnology #HMI #SDV #DrivingBetterFutureMobility