Why LG Mobility

Following the signing of a Strategic Business Collaboration MOU between LG Group and NVIDIA, attended by LG Group. Chairman and CEO Kwang Mo Koo and NVIDIA Founder and CEO Jensen Huang, LG Vehicle Solution is advancing the next generation of AI-defined vehicles with a high-performance computing platform built on NVIDIA DRIVE Hyperion™. By combining LG's IVI, vehicle intelligence and automotive software expertise with NVIDIA's AI and autonomous driving technologies, LG aims to help global OEMs deliver intelligent and connected mobility experiences. This collaboration strengthens LG's vision for AI-native mobility, bringing together autonomous driving, intelligent in-cabin services and centralized vehicle computing on a unified platform for the future of mobility. #LGVehicleSolution #LGElectronics #AIDV #VehicleIntelligence #FutureMobility #NVIDIADRIVE #DrivingBetterFutureMobility

The future of in-vehicle displays can't be explained through a single perspective. That's why we've brought together the full range of insights shared by LG experts in the first Expert Talks discussion, exploring three questions shaping the next generation of automotive displays: • How are OEM display trends changing? • How can displays support driving safety? • How can displays expand the in-vehicle experience? From AR-HUDs and optical displays that reduce driver distraction to Shy Tech and variable displays that adapt to different situations, the discussion explores how complementary display technologies can balance safety, usability, and richer user experiences. Explore the complete discussion and the expert perspectives shaping the future of in-vehicle displays. 🔗 Discover more: https://lnkd.in/dcSkfavK #LGVehicleSolution #LGElectronics #LGonBoard #ExpertTalks #AutomotiveDisplay #DisplayTechnology #HMI #SDV #DrivingBetterFutureMobility

The future of in-vehicle displays is no longer defined by how many screens a vehicle has. Instead, the real question is how displays should balance driver safety, immersive experiences, and changing user needs. That is the starting point of the first episode of LG on board Expert Talks, a new discussion series where experts from LG Vehicle Solution come together to discuss the technologies shaping the future of mobility. In this episode, the three display experts explores why future display design must balance driver safety and immersive user experiences, how optical and panel display technologies complement one another rather than compete, and how AI will help deliver the right information in the right place at the right time. From shy tech and windshield displays to flexible form factors and context-aware interfaces, discover how the next generation of in-vehicle displays is being designed around experience—not simply bigger screens. Watch the full discussion below. 🔗 Discover more: https://lnkd.in/gurqRvPk #LGVehicleSolution #LGElectronics #LGonBoard #ExpertTalks #AutomotiveDisplay #AI #AIDV #ShyTech #HUD #WindshieldDisplay #DrivingBetterFutureMobility

As vehicles become increasingly software-defined and digital cockpits continue to evolve, the challenge is not simply how to display more information, but how to deliver the right information in the right place at the right time. ■ The Right Information, at the Right Moment LG's UltraView Windshield Display introduces a new way of delivering in-vehicle information. Rather than simply creating a larger HUD, it combines a compact focus-free AR-HUD with LG’s proprietary Hover Screen to present different types of information at intended virtual distances and positions according to driving context. Driving-critical information can be displayed within the driver's line of sight, while navigation, vehicle status, HVAC and multimedia content appear on a large virtual screen at a perceived distance of 1.2 meters. By presenting different types of information at intended virtual distances and positions, the system is designed to reduce unnecessary eye movement and support forward-looking driver attention, depending on vehicle configuration and driving conditions. ■ Engineering UltraView for Real-World Vehicle Integration Beyond the driver experience, UltraView Windshield Display is engineered for practical vehicle integration. Its compact optical architecture supports practical integration within the vehicle, while its black-mask-free design gives automakers greater flexibility to create cleaner, more seamless cockpit interiors. ■ How UltraView Windshield Display Adapts Throughout the Driving Journey Using information from the vehicle’s navigation, camera and sensing systems, UltraView can adapt the information presented to the driving context—from pedestrian alerts and visibility support in challenging weather to intuitive lane guidance. Once parked, the windshield can shift from driving support to personalized entertainment—making every stage of the journey more informed, convenient and engaging. ■ Our Vision: Smarter Windshield Utilization LG Electronics is redefining the role of the windshield as an intelligent interface within the evolving digital cockpit. UltraView Windshield Display reflects this direction by presenting relevant information within the driver’s forward view, helping create a more integrated, intuitive and user-centered in-vehicle experience. 🔗 Read the full article: https://lnkd.in/gtczKWNA #LGVehicleSolution #LGElectronics #UltraViewWindshieldDisplay #SDV #AutomotiveDisplay #DrivingBetterFutureMobility

Some of the most important questions in mobility cannot be answered from a single perspective. As part of LG on board Season 2, we are introducing Expert Talks—a new discussion series where expert panelists come together to explore the key questions shaping the future of mobility. For the first discussion, our experts explored a question that is becoming increasingly relevant to the future of the vehicle cockpit: How should automotive displays evolve beyond screens to enable more meaningful in-vehicle experiences? As vehicles evolve toward the SDV and AIDV era, the future of automotive displays is no longer about adding more screens. It is about delivering the right experience at the right moment. From optical displays and adaptive panel technologies to safety, context-aware interaction, and human-centered design, this edition of LG on board highlights key insights from the discussion. Read the newsletter below for a preview of the conversation, and stay tuned for the first Expert Talks episode coming soon. #LGVehicleSolution #LGElectronics #LGonBoard #ExpertTalks #AutomotiveDisplay #DisplayTechnology #HMI #SDV #AIDV #FutureMobility #DrivingBetterFutureMobility

Strong teams are built through meaningful connections. Recently, colleagues from across LGEVU gathered for our annual Summer Picnic at Greenfield Village in Dearborn, Michigan. Surrounded by the stories of innovators such as the Wright Brothers and Thomas Edison, employees enjoyed a day of connection, relaxation, and shared experiences. From exploring historic attractions and riding the village train to enjoying an All-American picnic lunch and raffle activities, the event offered plenty of memorable moments beyond the workplace. Opportunities like these help strengthen the collaboration, trust, and sense of community that drive us forward together. Thank you to everyone who joined us and helped make this year's Summer Picnic a memorable one. Here's a look at some highlights from the day! #LGVehicleSolution #LGEVU #SummerPicnic #Teamwork #DrivingBetterFutureMobility #LGElectronics

The future of in-vehicle displays is no longer defined by screen size alone. It's about delivering the right information, in the right place, at the right moment. Named a finalist for the 2026 Automotive News PACE Pilot Awards, LG's UltraView Windshield Display redefines the windshield as an intelligent information space, introducing a new approach to in-vehicle displays. Through LG on board Season 2, we continue exploring the technologies shaping next-generation mobility. In this edition of Tech Showcase, discover how UltraView Windshield Display seamlessly integrates AR-HUD and Hover Screen technologies to deliver a safer, more intuitive driving experience. The demonstration highlights: • Situation-adaptive user experiences that deliver the right information at the right moment • Seamless AR-HUD and Hover Screen integration with a clear information hierarchy • Eyes-on-the-road visibility that minimizes driver distraction while enhancing situational awareness • A wide field of view with adaptive content presentation for different driving conditions • A cleaner, more minimal cockpit enabled by transforming the windshield into an intelligent display surface See how LG is redefining the windshield as an intelligent information space for the next generation of mobility. 🔗 Discover more: https://lnkd.in/g6UF-zNh #LGVehicleSolution #LGElectronics #LGonBoard #TechShowcase #UltraViewWindshieldDisplay #WindshieldDisplay #ARHUD #AI #SDV #Automotivenews #PACEPilot #2026Finalist #DrivingBetterFutureMobility

As vehicles move deeper into the software-defined era, the cockpit is being reimagined not simply by adding more screens, but by placing the right information in the right field of view. LG Electronics has been named a finalist for the 2026 Automotive News PACE Pilot Award for its UltraView Windshield Display, an innovative windshield display architecture designed to deliver driving information and infotainment content across a large area of the windshield. ■ The Evolving Demands of Future Cockpits As safety standards continue to evolve and vehicle cockpits become increasingly display-centric, automakers face a growing challenge: how to provide more information while minimizing driver distraction and maintaining a clean, minimalist cabin design. With essential driving information often spread across multiple displays, the need for more intuitive, eyes-on-the-road interaction is becoming increasingly important. ■ Delivering Situation-Adaptive Information Across the Windshield Designed to address these challenges, LG’s UltraView Windshield Display combines its focus-free compact AR-HUD with LG’s proprietary Hover Screen solution to create a large, situation-adaptive viewing experience across the windshield. Driving-critical information is presented within the driver’s line of sight, while navigation, vehicle status, HVAC and multimedia content are displayed on a large virtual screen at a perceived distance of 1.2 meters. By presenting each type of information at its optimal virtual distance, the solution helps reduce unnecessary eye movement and supports more intuitive, smarter in-cabin experience. It also gives automakers greater flexibility to design a sleek, uncluttered cockpit. ■ Reinforcing LG’s Leadership in SDV Cockpit Innovation As automakers shift from increasing display counts to optimizing cockpit architectures, windshield-based displays are expected to play an increasingly important role in future vehicles. Through continued technology development and collaboration with industry partners, LG continues to advance UltraView Windshield Display toward future vehicle applications. 🔗 Read the full article: https://lnkd.in/g5mZMJv2 #LGVehicleSolution #LGElectronics #UltraViewWindshieldDisplay #AutomotiveNews #PACEPilot #SDV #CockpitInnovation #DrivingBetterFutureMobility

As part of LG on board Season 2, Tech Showcase continues to explore innovations through real-world demonstrations. This edition introduces LG's Wide Hover Screen, demonstrating how its compact form factor, high brightness, and ultra-short-throw projection come together to deliver an optimized in-vehicle display solution. Key highlights include: • 20-inch display in an ultra-compact form factor for seamless in-vehicle integration • Over 12,000 nits of brightness for clear visibility without windshield black coating • Advanced ultra-short-throw projection enabling a large display from a compact installation space Discover how intelligent display technologies are redefining the in-vehicle experience. 🔗 Discover more: https://lnkd.in/gYqe4Q5c #LGVehicleSolution #LGElectronics #LGonBoard #TechShowcase #WideHoverScreen #AI #Display #Mobility #SDV #DrivingBetterFutureMobility

A stronger brand begins with the actions of its people. Throughout July, LG Electronics has been celebrating 2026 Life's Good Day, a company-wide initiative inspired by the belief that "Life's Good when we Do Good." Yesterday, our VS team came together with leadership to take part in the celebration, sharing commitments to put our brand values into action and reflecting on how the Life's Good spirit can be brought to life through everyday work and experiences. By coming together to share positive actions and meaningful commitments, we were reminded that even small actions can make a meaningful difference. Because a stronger culture and a stronger brand are built through the everyday actions of people who choose to make a positive impact. #LGVehicleSolution #LGElectronics #LifesGoodDay #BrandCulture #DrivingBetterFutureMobility

Vehicle connectivity is approaching a critical turning point. As satellite communications move closer to large-scale deployment, the question facing OEMs is no longer whether satellite connectivity will arrive — but whether today's vehicle architectures are prepared to support it. Reliable connectivity can no longer be viewed as a coverage issue alone. With services such as eCall, OTA updates, and remote vehicle functions increasingly dependent on uninterrupted communication, connectivity has become a question of safety, reliability, and brand trust. In this edition of LG on board, we explore why satellite-enabled connectivity is ultimately an architectural challenge, how telematics platforms should evolve in order to support an always-on future, and what OEMs must consider as connectivity expands beyond terrestrial networks. Read the full newsletter below. #LGVehicleSolution #LGElectronics #LGonBoard #Connectivity #Satellite #NTN #Telematics #SDV #FutureMobility #DrivingBetterFutureMobility

Satellite connectivity is no longer a concept for the future. It is becoming an important part of how connected vehicles will deliver safer, more reliable services. As OEMs prepare for satellite-enabled mobility, the challenge extends beyond adding new communication technologies. Antenna architecture, software, system integration, and performance validation all become essential to delivering dependable connectivity in real-world environments. In this edition of LG on board Expert Answer, Hajong Sung, Research Fellow of Connectivity Development, explains why satellite-ready telematics requires an integrated engineering approach—and how LG is preparing for the transition from today's 5G networks toward the next generation of connectivity. Read more about LG's vision for future-ready telematics. 🔗 Discover more: https://lnkd.in/gg637mGV #LGVehicleSolution #LGElectronics #LGonBoard #ExpertAnswer #Connectivity #Satellite #NTN #Telematics #5G #SDV #DrivingBetterFutureMobility