LG VS Company's CEO William Cho presenting LG's grand vision to go beyond consumer electronics into the realm of smart life solutions
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This video was generated using artificial intelligence (AI). For B2B automotive mobility only. Visuals are illustrative and may not reflect function, performance, or user experience.
LG Vehicle Solution (LG VS) is LG Electronics’ mobility business that brings in-vehicle displays, infotainment, connectivity, software, and ADAS technologies together inside the vehicle.
In Season 2 of LG on board, LG VS explores how these integrated technologies turn vehicles into intelligent, connected living spaces and shape safer, more seamless in-cabin experiences for the future of mobility.
Through Mobility Insight, LG VS explains how head units, displays, connectivity, and ADAS technologies are shaping AI-defined mobility.
Discover expert perspectives on how these in-vehicle technologies work together to create safer, more connected, and more human-centered mobility experiences.
Purple vehicle keyart presents LG on board Season 2 mobility insights on AI-defined mobility.
LG VS Expert Answer explores how in-vehicle AI and SDV strategies are reshaping the relationship between vehicles, users, and the mobility ecosystem.
The future of in-vehicle displays cannot be explained through a single perspective. From transformable displays to the UltraView Windshield Display, LG VS experts explain how display technologies adapt to driving contexts, support driving safety, and deliver information more naturally inside the vehicle. Explore questions shaping the next generation of automotive displays:
• How are OEM display trends changing?
• How can displays support driving safety?
• How can displays expand the in-vehicle experience?
LG VS Expert Answer explores vehicle connectivity architecture and satellite-based connectivity as part of a more resilient mobility network.
The next evolution of vehicle safety starts with understanding the driver. LG VS experts examine how in-cabin sensing helps vehicles understand driver state, passengers, and changing driving contexts. Explore questions shaping the next phase of vehicle safety:
• How are safety standards evolving as NCAP (New Car Assessment Programme) 2029 approaches?
• How can the industry address the risk of driver over-reliance?
• How can Artificial Intelligence (AI) help vehicles understand driver state and coordinate safer intervention?
LG on board presents solutions across displays, in-cabin sensing, vehicle computing, and smart telematics. Explore how these solutions work together to create safer, smarter, and more connected in-vehicle experiences.
What role does Vehicle Computing play in software-defined mobility?
LG VS Vehicle Computing delivers scalable HPC performance across a multi-SoC architecture to integrate cockpit, ADAS, and AI software workloads, driving centrali-zed reliability for software-defined vehicle environments.
Top-view vehicle visualization represents LG VS Vehicle Computing integrating cockpit, ADAS and AI workloads on scalable HPC.
The transition of mobility toward SDVs (Software-Defined Vehicles) continues, with technologies such as centralized computing, AI integration, and scalable vehicle architectures becoming increasingly important.
• Centralized computing for software-defined vehicles
• Modular SoC (System-on-Chip) architecture for scalability and flexibility
• Safety monitoring for enhanced system reliability
• Fail-operational liquid cooling for advanced thermal management
Tech Showcase: Multi-Domain HPC System
Tech Showcase: Multi-Domain HPC System
Tech Showcase: Multi-Domain HPC System
How does the UltraView Windshield Display turn the windshield into an information layer?
LG VS UltraView Windshield Display combines AR HUD information with a hover display experience to present driving information more naturally across the windshield, improving visibility, usability, and the overall in-cabin experience.
Cockpit view shows LG VS UltraView Windshield Display combining AR-HUD guidance with a Hover Screen across the windshield.
The future of in-vehicle displays is no longer defined by screen size alone. It's about delivering the right information, in the right place, at the right moment.
• Situation-adaptive user experiences that deliver the right information at the right moment
• Seamless AR-HUD and Hover Screen integration with a clear information hierarchy
• Eyes-on-the-road visibility that minimizes driver distraction while enhancing situational awareness
• A wide field of view with adaptive content presentation for different driving conditions
• A cleaner, more minimal cockpit enabled by transforming the windshield into an intelligent display surface
Tech Showcase: UltraView Windshield Display
Tech Showcase: UltraView Windshield Display
Tech Showcase: UltraView Windshield Display
LG VS demonstrates how the Wide Hover Screen combines a compact form factor, high brightness, and ultra-short-throw projection to deliver an optimized in-vehicle display solution.
• 20-inch display in an ultra-compact form factor for seamless in-vehicle integration
• Over 12,000 nits of brightness for clear visibility without windshield black coating
• Advanced ultra-short-throw projection enabling a large display from a compact installation space
Tech Showcase: Wide Hover Screen
Tech Showcase: Wide Hover Screen
Tech Showcase: Wide Hover Screen
How does Smart Telematics keep vehicles connected to the world around them?
LG VS Smart Telematics leverages an antenna-integrated platform to exchange data across networks with wider bandwidth, expanding connectivity through DSDA, NTN, and UWB for connected mobility experiences.
Vehicle on a forest road with connected profiles represents LG VS Smart Telematics enabling wider-bandwidth connectivity.
As connected vehicles expand beyond conventional network boundaries, maintaining essential services beyond cellular coverage is becoming increasingly important.
• Vehicle assistance services, including nearby gas station and repair shop search beyond cellular coverage.
• Emergency reporting that transmits vehicle crash information through NTN connectivity to support emergency response.
• AI-based voice processing that helps overcome bandwidth constraints and enables interactive communication over NTN.
• Seamless switching between Terrestrial Networks (TN) and Non-Terrestrial Networks (NTN) for uninterrupted connectivity on the move.
Tech Showcase: NTN Telematics
Tech Showcase: NTN Telematics
Tech Showcase: NTN Telematics
How does advanced In-cabin Sensing help vehicles understand what is happening inside the cabin?
LG VS In-cabin Sensing optimizes the Driver Monitoring System (DMS) across a minimized SoC platform to track head-pose and gaze shifts smoothly in real time, improving usability and driving safety.
Vehicle display UI represents personalized experiences enabled by LG VS In-cabin Sensing and real-time occupant monitoring.
As driver monitoring requirements continue to evolve, DMS is expanding from essential safety monitoring to more advanced in-cabin capabilities.
• DMS Lite with driver drowsiness and distraction detection for Euro NCAP 2026 readiness
• Hardware and software optimization for stable, real-time performance on a minimal SoC
• A compact all-in-one design integrating the camera and ECU for easier vehicle integration
• DMS Pro designed with Euro NCAP 2029 requirements in mind, including alcohol impairment and cognitive distraction detection
• IR camera-based sensing for vital sensing, emotion recognition, and health analysis without additional hardware
Tech Showcase: In-Cabin Sensing Solution
Tech Showcase: In-Cabin Sensing Solution
Tech Showcase: In-Cabin Sensing Solution
Discover the latest LG on board content across our official social channels, from campaign updates to mobility insights.
LG on board Season 2 campaign banner links to LG VS social media channels featuring mobility technology insights.
Find clear answers about LG on board Season 2 — Expert Answer perspectives, solution areas, mobility insights, and the in-cabin experiences shaping AI-defined mobility.
What is LG on board and how does it connect to LG’s vision for future mobility?
LG on board is an LG VS campaign that explores how in-vehicle solutions shape the future of mobility. Season 2 focuses on displays, head units, connectivity, ADAS, and other on-board systems that support safer, smarter, and more connected in-cabin experiences. Through Mobility Insight and Mobility Experience, the campaign connects expert perspectives with real in-vehicle use cases, helping audiences understand how these solutions work together inside the vehicle. It connects LG’s vision for future mobility with innovative solutions that enhance the driving experience and redefine automotive spaces.
What core vehicle solution areas are featured in LG on board Season 2?
The campaign features four core solution areas: UltraView Windshield Display, In-cabin Sensing, Vehicle Computing, and Smart Telematics. These solutions show how display, sensing, computing, and connectivity capabilities work together inside the vehicle. They also highlight how advanced technology, automotive display functions, and connected systems can support more adaptive cabin experiences for drivers and passengers.
How does the Expert Answer series explain automotive display, connectivity, and AI-defined mobility?
LG VS Expert Answer explains AI-defined mobility through expert perspectives on displays, head units, connectivity, and ADAS. Each Expert Answer connects key industry questions with our viewpoints on future in-cabin experiences. The series brings expertise into topics such as vehicle interfaces, software-defined systems, and the boundaries between the vehicle, the user, and the broader mobility network.
How do these advanced solutions improve cabin experiences through vehicle interfaces and control?
LG VS solutions improve the in-cabin experience by combining display, sensing, computing, and telematics capabilities. Together, they help vehicles present information, recognize cabin context, process software workloads, and maintain connected mobility experiences. From automotive display interfaces to vehicle computing and connectivity systems, these solutions help drivers experience more intuitive control inside the cabin.
Where can users discover more LG on board campaign updates, mobility insights, and latest mobility trends?
Users can find about campaign updates and mobility insights from official social channels, including LinkedIn and YouTube. These channels share campaign content, expert perspectives, and related mobility stories. They also help audiences discover the latest mobility trends, expert insight, and stories about how innovative solutions are shaping future cabin experiences.
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