We create an environment where everyone can reach their full potential,
grounded in respect for human rights and diversity. LG Electronics delivers barrier-free
experiences through human-centric innovation, bringing smiles to the daily lives of all.
* This image was generated by AI.
LG Electronics believes that a corporate culture that respects the diverse experiences and backgrounds of individuals fosters flexible thinking, cultivates insight, and empowers employees to fully demonstrate their talents. We support the diverse preferences and choices of all employees and do not tolerate discrimination based on such differences. At LG Electronics, everyone is expected to recognize and respect each other's differences and to work as their authentic selves. In our culture of diversity and inclusion, every employee can contribute creative and innovative solutions by bringing a variety of perspectives to the table.
LG Electronics presents a clear customer vision and direction across its products and services. By embedding a customer-centric strategy throughout the organization, the company strives to enhance the value of the customer experience and respond proactively to diverse needs.
LG Electronics introduces its business direction across four categories: Business Areas, Innovation Methods, Customer Experience, and Future Inflection Points.
Connecting and expanding customer experiences across all spaces where life happens
Business areas
Innovative approach
Customer experience
Future inflection points
In response to evolving customer needs shifting from product-centered to experience-centered, LG Electronics has segmented the Customer Experience Journey (CEJ) into nine distinct stages, providing differentiated experiences at each touchpoint. Offline stores have evolved beyond simple sales spaces to multifunctional venues for customer education, cultural activities, and community engagement. Pop-up stores offer direct brand experience through immersive storytelling. The ThinQ app enhances anticipation by providing delivery updates and product information. Personalized features, such as UP Appliances1) and WebOS, ensure flexible responses to changing customer lifestyles during the usage stage.
1) UP Appliances: Enabling customers to access new features through software upgrades on already purchased products
Exploration
Purchase
Procurement
Operating a global CC&S (Customer Care Service) framework that improves the customer experience across the entire journey, from consultation to delivery/installation and maintenance
Strengthening customer trust and operational stability through Malaysia-centered appointment-based operations, digital order verification (Self OV), Peace of Mind Reports, and the introduction of T-NPS (Transaction Net Promoter Score)
Operating an AI voicebot that identifies the customer’s product and issue and distinguishes between those requiring professional consultation and those suitable for simple guidance, providing appropriate content or dispatch services accordingly
Plans to introduce a generative AI-based voicebot starting in 2026 to enhance natural language understanding and personalized responses for more advanced consultation services
LG Electronics operates a systematic HR governance framework based on performance-oriented principles, grounded in the LG Way, the management philosophy of the Group. The performance culture emphasized in the LG Way encourages employees to set challenging goals and continuously strive for results. It also focuses on evaluating both short- and long-term performance and competencies, and providing appropriate rewards accordingly.
LG Electronics has established a performance-based compensation system and continues to operate it.
To foster a horizontal and creative organizational culture, LG Electronics operates a three-tier system based on roles, competencies, and performance.
LG Electronics respects its employees' autonomy and decision-making authority, and operates various programs to support a work-life balance.
To support the harmony between work and family, LG Electronics operates family-friendly policies that exceed legal standards.
LG Electronics respects the diversity of its employees and continually strives to build an inclusive organizational culture free from discrimination and harassment.
Innovation for a Better Life
The reason we exist
We create innovations to make a better life for individual customers, and pledge to provide "Innovation for a better life."
Smart Life Solution Company
The ultimate vision that we are committed to creating
A look at what we will achieve if we strive with a strong commitment. LG Electronics has a blueprint to be reborn as "Smart Life Solution Company."
Customer
Challenge
Excellence
Respect
Jeong-Do
The principles and standards we trust and follow
A principle essential to achieving our vision and mission. A value to be used as a standard for the judgment of our work.
REINVENT LG Electronics
This diagram illustrates LG Electronics’ transformation framework centered on ‘REINVENT LG,’ integrating management innovation and organizational culture. It connects systems, policies, value chains, and business strategy with shared values, employee experience, ways of working, and leadership to drive continuous organizational change.
Business
innovation
Organizational
culture
REINVENT LG Electronics
A two-way communication program that shares strategic vision and management performance in real time and transparently reflects on-site voices in management strategy through executive Q&A and suggestion channels.
In alignment with company-wide communication programs, each business division holds sessions to exchange opinions with employees on specific topics, share internal updates, and gather employee concerns, which the respective Head Managers or Division Heads lead.
LG Electronics has established “Better Life for All” as its social contribution vision and continues to pursue social contribution activities that drive meaningful societal change.
This framework outlines LG Electronics’ social contribution vision and execution structure. Under the ESG vision of ‘Better Life for All,’ the company links business and ESG strategies while expanding stakeholder engagement through the use of products and technologies, inclusive solutions, employee and customer participation, and community partnership initiatives.
Consistent and proactive
communication
LG Electronics will continue its efforts to positively expand its global sustainability impact in partnership with the international community by focusing on solving local community issues, nurturing talent among underprivileged groups in developing countries, and expanding the voluntary sharing activities of its executives and employees.
LG Electronics' Spanish subsidiary is actively promoting the Smart Green Movement in collaboration with its business partners, with the goal of addressing local environmental issues and creating a sustainable future. In 2025, in addition to its three existing initiatives—Trees (restoration of terrestrial ecosystems), Bees (promotion of biodiversity), and Seas (protection of marine ecosystems)—the company launched a fourth initiative, Minerals, aimed at accelerating the geological carbon sequestration process.
Since 2017, LG Electronics has carried out forest restoration activities in various regions across Spain and Portugal, including Guadalajara, Madrid, Barcelona, and Malaga. Since 2019, through its 'One Person, One Tree' campaign, the company has planted approximately 170,000 trees each year, and in 2025, it expanded the program across Spain, strengthening the foundation for local community participation. In particular, in the Andújar area, the company held a large-scale 'Nendo Dango' workshop with more than 200 participants, contributing to the regeneration of the local ecosystem.
To enhance biodiversity, LG Electronics has been promoting a project since 2020 to restore the population of native honeybees, which play an essential role in plant pollination. In particular, the company supports ecosystem restoration with a focus on the Iberian honeybee, a species native to Spain, with a long-term goal of increasing the bee population by approximately 48 million. In 2025, the company achieved an increase of 14.5 million new Iberian honeybees across Spain. In addition, from 2023 to 2025, corporate partners such as Guerlain and Banner Batteries participated in the project, expanding its scope to a total of nine regions to date.
LG Electronics is carrying out a project to restore marine biodiversity through the restoration of Posidonia1), a key marine plant that serves as a habitat for marine life and produces oxygen. Posidonia is a marine plant native to the Balearic Islands, designated as a priority protected species under EU legislation, and, similar to terrestrial grasslands, it plays an important role as a carbon sink by storing carbon on the seabed during its growth.
1) The “Posidonia oceanica” meadows found in Spain’s Balearic Islands are considered one of the most powerful natural carbon sinks. Originating from ancient times, this marine plant has a carbon absorption capacity 15 times greater than that of the Amazon rainforest per unit area.
Launched in 2025, this new pilot project aims to apply 'Enhanced Weathering' technology to urban environments in collaboration with the Ávila City Council, the Catholic University of Ávila (UCAV), and TREMI S.A. By spreading finely crushed basalt across urban parks and green spaces, LG Electronics induces these silicate rocks to react with water, absorb carbon dioxide from the atmosphere, and store it in the soil over the long term. This technology not only provides carbon capture effects but also delivers various environmental benefits, such as improving soil quality, promoting plant growth without chemical fertilizers, and mitigating the acidification of aquatic ecosystems, helping to transform urban green spaces into permanent carbon sinks.
Over 87% of LG Electronics executives are leading social contribution efforts by donating 0.5% of their monthly salaries. This voluntary fund, which began in 2004, has expanded to include overseas executives since 2019, spreading greater value in giving.
(Unit: KRW million)
| Category | 2023 | 2024 | 2025 |
|---|---|---|---|
| Executive social contribution fund | 390 | 390 | 390 |
| Rounding fund1) | 225 | 200 | 200 |
1) Available only to employees who have consented; since 1995, amounts under KRW 1,000 (the rounding remainder) have been deducted from base salary and accumulated for use in social contribution funding.
Last updated July 13, 2026
LG Electronics operates Vocational Training Schools in 10 countries to support youth self-reliance through technical education, providing training, educational infrastructure, teacher capacity building, and scholarships. Since opening in 2014, the LG-KOICA Vocational Training School in Ethiopia has produced 611 graduates by 2025, with over 95% obtaining national certification and all graduates successfully employed or self-employed.