LG EI Font is LG Electronics' proprietary brand typeface,
designed to express our 'Emotionally Intelligent Design' philosophy.
Its geometric outer form represents LG's innovative technology,
while the rounded interior edges and handwriting-inspired strokes embody warmth
and emotion — the two values at the heart of the LG brand.
The family includes two weights with distinct roles:
LG EI Headline for impact, and LG EI Text for legibility.
LG EI Headline is the display typeface for high-impact moments — campaign headlines, hero key visuals,
and out-of-home billboards. Building on the legacy LG Smart font, EI Headline increases visibility,
modernizes geometry, and integrates the Emotionally Intelligent design language.
Available in multiple weights and 100% OpenType compatible.
LG EI Text replaces the LG Smart UI font as our body and UI typeface.
Engineered for legibility at small sizes and across screens,
EI Text supports long-form reading, in-app interfaces, product packaging,
and accessibility-compliant body copy.
Available in OpenType (OTF) and TrueType (TTF) formats.
LG EI typography flexes across contexts — from lg.com web headers to product packaging,
in-store displays, app UI, and broadcast — while maintaining a single, recognizable LG voice.
Consistency builds recognition; recognition builds trust.
