* All images are for illustrative purposes only.
LG Pro:Centric Direct is a powerful content management solution specifically tailored for the hospitality industry. Its flexible and scalable design allows businesses to easily manage and oversee their TV networks from a centralised location, providing guests and customers with a personalised, interactive, and immersive viewing experience. Using LG Pro:Centric Direct, hotels, resorts, and other businesses can customise and brand their TVs with their own logos, graphics, and messages, as well as offer guests access to a variety of interactive services such as room service, weather updates, and information about the hotel.
SI companies can remotely monitor equipment operation status to minimise the need for direct guest room visits. Device management, such as firmware updates, can also be performed with ease.
Hotels can obtain valuable data related to customer usage, providing insights for efficient operations. Additionally, easy content creation and customised advertising can lead to increased sales.
Customers can receive customised services and easily access hotel-related information and events, making their stay more comfortable and convenient.
LG Pro:Centric Direct offers a comprehensive content management solution for the hospitality industry that allows businesses to efficiently manage the various content displayed on hotel TVs. By using LG Pro:Centric Direct, businesses can easily create and distribute personalised content, such as event information, details of floor facilities, and hotel guides, through the welcome page and other informative channels.
With LG Pro:Centric Direct’s editor, businesses can easily create informative content for customers through their commercial TVs. This includes welcome pages, event information, and facility guides. The editor allows for the customisation of fonts, images, text, and links, and businesses can design templates that express their identity and uniqueness.
Provide 3 different free design templates to businesses that they can modify to create their own content. This can save businesses the stress and time of creating new content from scratch.
Allows businesses to add advertising tools, such as AD Banners, Tickers, and QR Codes, to desired locations on the TV. These advertising messages can be created as images or text, and businesses can schedule them to be displayed at the most effective times.
Enables businesses, such as hotels, to set default TV channels based on the class of the accommodation or designated group. The system allows for saving and backing up of channel information on the server, which can be loaded and set later as needed.
Efficiently manage your hotel rooms and provide customised services to enhance guest satisfaction with our group and remote management functions. LG Pro:Centric Direct enables hoteliers to group rooms and manage them differently based on guest rating or the purpose of the visit. Through the IP network, hotel managers can send customised messages and notices to selected groups, provide firmware updates, set the splash image, and turn the TVs on or off in all rooms. This enhances management efficiency and guest satisfaction by providing useful information to guests and saving time for hotel staff.
LG Pro:Centric Direct makes it easy for hotel managers to group rooms and manage them based on guest ratings or the purpose of the visit. This enables them to provide services, such as advertising, TV channels, and messages, that are optimised for each group, thus providing more value to customers through differentiated content.
With group management, hotels can easily deliver personalised messages to selected guests, as well as advertise through subtitles or banners. In addition, tickers can be displayed at specified intervals on all or selected guest rooms.
Our dashboard provides a comprehensive view of the hotel TV system, displaying important information such as room numbers, TV serial numbers, IP addresses, and firmware versions. With this information, hotel managers can easily monitor room occupancy and channel usage to provide the best possible guest experience.
Firmware updates, splash image and TV settings can be set remotely without visiting the room, improving efficiency and saving time.
It automatically registers the setup environment required for TV to communicate with server and utilise the interactive service during the first installation, saving you time and effort in manual inputting of room serial numbers.
Numerous hotels are taking proactive measures to enhance the convenience of their guests during their stay. These considerations extend to the guest rooms, and various factors are taken into account to enhance the customer experience. In this regard, LG Pro:Centric Direct enables guests to enjoy an enriched user experience through the in-room TV. Let's explore how LG Pro:Centric Direct enhances customer satisfaction and delivers improved in-room entertainment.
With LG Pro:Centric Direct, hotels can provide guests with their preferred OTT services, such as Netflix or YouTube. Guests must log in using their own accounts, and they will be automatically logged out upon checkout.
* OTT service : Over-the-top media service
** To provide seamless access to the OTT service, it is necessary to check for compatible TV models and PMS (Property Management System) availability. In addition, please note that there may be countries where the OTT service is not provided, so please contact the local sales office for more details.
QR codes can be used to create various usage scenarios. Business owners can lead users to a specific webpage or connect to a Wi-Fi network. QR codes also allow guests to access more detailed information on their smartphones, thus improving customer convenience.
Guests can conveniently access a wide range of information through the TV. Through the travel service, guests can explore and purchase registered tour products. Additionally, the TV can be linked with external services to provide weather updates and flight information.
* Please note that certain additional services may incur extra charges when utilised.
1-Click service improves guest comfort and management efficiency. With a simple click on the screen’s service button using a remote control, guests can conveniently request a variety of services, such as room service, room cleaning, and laundry service.
Guests can now experience a more relaxed and pleasant stay with our specialised entertainment features. With LG Pro:Centric Direct, guests can seamlessly stream their personal content on in-room TVs, ensuring an easy and flawless entertainment experience. Additionally, personal information security is guaranteed, as guests are automatically logged out upon checkout, providing peace of mind during their stay.
LG Pro:Centric Direct offers AirPlay* compatibility, allowing iPhone and iPad users to effortlessly access content in their rooms in a simple and secure manner. This new feature provides seamless connectivity and personalised entertainment options for every guest.
* Support is available for iOS versions 17.3 and higher.
With Google Cast™, hotel guests can seamlessly connect their devices to the TV by scanning a QR code, providing instant access to their preferred online video apps without any additional steps.
* Google Play, YouTube, and Google Cast are trademarks of Google LLC.
* Support is available for Android versions 14 and higher.
1-Click service improves guest comfort and management efficiency. With a simple click on the screen’s service button using a remote control, guests can conveniently request a variety of services, such as room service, room cleaning, and laundry service.
LG Pro:Centric Direct provides an intuitive dashboard that allows hoteliers to access useful information, helping them to manage their operations more efficiently and make better decisions based on guest preferences. Through the dashboard, hotels can learn about customer behaviour, such as how long guests stay or which channels they prefer, and this data can be accumulated for up to three years. Hotels can independently analyse the accumulated data to better understand customer behaviour and preferences, enabling them to make suitable suggestions or rearrange channels to suit their guests.
The most commonly used place is Hotel. By utilising solutions from local or global hotel chains, you can create and manage content that effectively represents the hotel’s identity.
If there are several buildings within a resort, you can create different content for each building to provide necessary information to guests and efficiently manage the numerous in-room TVs.
In the case of cruises, various events are held every day, so you must be able to effectively advertise to the people on board. You can induce high participation of passengers through customised promotion for each cabin.
From general wards to VIP rooms, you can manage in-room TVs by grouping them through the solution, enabling you to easily distribute announcements directly to the screens.
1. What is LG Pro:Centric Direct and which environments is it suitable for?
LG Pro:Centric Direct is an on-premise hotel TV content management software solution operated through a dedicated in-house server.
It enables centralised control of in-room TV content and services delivered to LG Hotel TVs within a property.
This solution operates on a locally installed Pro:Centric server, allowing properties to manage content within their own network infrastructure rather than through a cloud-based platform.
It is designed for hospitality and healthcare environments — including hotels, resorts, hospitals, and cruise ships — where an on-premise system architecture is preferred and internal network-based operation is required.
2. How does LG Pro:Centric Direct work?
The system operates through a centrally installed server that distributes customised content directly to in-room TVs over the property’s IP or RF network.
As a hotel TV management software, it allows operators to:
- Create and deploy welcome messages, hotel information, and promotional content
- Deliver personalised guest greetings through integration with a Property Management System (PMS)
- Provide multilingual information, facility guides, and travel details
- Manage TV settings and services across rooms from a central control interface
By integrating with the PMS, the solution enables personalised services, such as displaying the guest’s name and stay details on the welcome screen. This makes it a reliable hospitality TV management solution for properties seeking tailored in-room communication.
3. What are the key benefits of LG Pro:Centric Direct?
LG Pro:Centric Direct provides centralised content management and operational efficiency for hospitality environments. Properties can manage branding, guest communication, and in-room information across all rooms from a centralised control system.
As an on-premises software solution, it offers stable performance within the property’s internal network while allowing customised UI design and service configuration. It also supports integration with external systems, such as a PMS, enabling properties to deliver personalised services based on their system configuration.
4. Which TVs are compatible with LG Pro:Centric Direct?
LG Pro:Centric Direct is compatible with LG Hotel TV models that support the Pro:Centric software.
Compatibility may vary depending on the TV model, firmware version, country, and broadcast infrastructure (IP or RF environment). Certain features and integration capabilities may differ based on regional specifications and system configurations.
For accurate compatibility confirmation and the latest technical updates, please contact your local sales representative or visit the inquiry page below:
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