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IMPORTANT: This Privacy Policy applies solely to business users and authorised representatives of organisations, including the personal data of employees and representatives who interact with LG Electronics U.K. Limited in a commercial context. It does not apply to the processing of consumer data. If you are a consumer, please refer to the consumer privacy policy at www.lg.com/uk/privacy/.
LG Electronics U.K. Limited ("LG UK", "we", "us", "our") and LG Electronics Inc. ("LGE"), together with their respective subsidiaries and affiliates (the "LG Group"), are committed to protecting the personal data of business contacts. This Privacy Policy applies to the personal data of business users and their authorised representatives that we process through the B2B website at www.lg.com/uk/business (the "Site") and in connection with our B2B commercial activities in the United Kingdom.
LG Electronics U.K. Limited is the data controller responsible for personal data collected through this B2B Site and for personal data you provide directly to us in connection with B2B commercial activities. LGE is responsible for operating all other Services and for personal data collected in connection with those Services. In certain circumstances, LG UK and LGE may act as joint controllers. Where this is the case, the parties allocate responsibilities in accordance with Article 26 UK GDPR.
For UK data protection queries, please contact: dataprotection.uk@lge.com.
In connection with the B2B Site, we collect the following categories of personal data:
• Business contact data: name, business email address, telephone number, job title, and employer or organisation name - collected when you register a B2B account, submit an enquiry, place an order, or contact us.
• Transactional data: order and purchase history, delivery information, invoicing details, and payment records. We do not store full payment card details.
• Usage data: IP address, browser type, pages visited, time and date of access, and other technical data collected via cookies and similar technologies. Please see our Cookie Policy for further information.
• Communications data: records of correspondence between you and LG, including emails, telephone call records (where applicable), and support tickets.
We do not intend to collect special category data (as defined in Article 9 UK GDPR) through this B2B Site. Please do not provide such data. If such data is provided in the course of a commercial enquiry, we will handle it in accordance with applicable law and delete it where appropriate.
We process personal data relating to B2B users on the following lawful bases under UK GDPR:
(a) Contractual necessity - Article 6(1)(b) UK GDPR
We process business contact and transactional data where this is necessary for the performance of a contract with you or your organisation, or to take steps at your request prior to entering into a contract. This includes processing orders, managing your account, and providing after-sales support.
(b) Legitimate interests - Article 6(1)(f) UK GDPR
We process personal data where this is necessary for our legitimate business interests, including managing commercial relationships, preventing fraud, improving our B2B services, and conducting direct marketing to existing business contacts where Privacy and Electronic Communications Regulations 2003 (“PECR”) permits. We have carried out a legitimate interests’ assessment and consider that our legitimate interests are not overridden by the rights and freedoms of the individuals concerned, having carried out an appropriate balancing test.
(c) Legal obligation - Article 6(1)(c) UK GDPR
We process personal data where required to comply with our legal obligations, including tax and accounting obligations and obligations under data protection and commercial law.
(d) Consent - Article 6(1)(a) UK GDPR
Where we rely on consent - for example, for certain marketing communications under PECR - you may withdraw consent at any time by contacting dataprotection.uk@lge.com or by clicking the unsubscribe link in any marketing communication. Withdrawal of consent does not affect the lawfulness of processing based on consent before withdrawal.
We share personal data with the following categories of recipients, as necessary for the purposes described in Section 3:
• LG Group companies, for internal business purposes and service delivery;
• Authorised service providers and data processors (including IT service providers, logistics providers, and payment processors), under contractual data processing agreements;
• Professional advisers (lawyers, accountants, and insurers), where necessary for legal or compliance purposes;
• Regulatory and government authorities, where required by law;
• Acquirers or successors in the event of a corporate transaction, merger, or sale.
We do not share business contact data with advertising partners, data brokers, or third parties for their own direct marketing purposes.
We retain personal data relating to B2B users for the following periods:
• Account and transactional data: for the duration of the commercial relationship and for six years thereafter, in line with the limitation period for contractual claims under the Limitation Act 1980.
• Communications data: three years from the date of last contact, unless subject to a legal hold.
• Statutory records (tax, accounting): the period required by applicable law, ordinarily six years from the end of the relevant financial year under the Taxes Management Act 1970 and the Companies Act 2006.
Where required by law to retain data for a longer period, or where data is subject to legal claims, dispute resolution, or regulatory requirements, we will retain it for such longer period as is required.
As a data subject, you have the following rights in respect of personal data relating to you:
• Access: to request a copy of personal data we hold about you;
• Rectification: to request correction of inaccurate data;
• Erasure: to request deletion of data in certain circumstances;
• Restriction: to request that we limit processing in certain circumstances;
• Portability: to receive data in a structured, machine-readable format in certain circumstances;
• Objection: to object to processing based on legitimate interests.
To exercise any of these rights, contact us at dataprotection.uk@lge.com or write to: Data Protection Team, LG Electronics U.K. Limited, Velocity 2, Brooklands Drive, Weybridge, Surrey, KT13 0SL.
If you are dissatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk or by telephone on 0303 123 1113.
Where we transfer personal data outside the United Kingdom, we ensure that appropriate safeguards are in place in accordance with UK GDPR Chapter V, including:
• Transfers to countries recognised as adequate by the UK government (currently including the EEA and South Korea);
• Where no adequacy decision applies: the UK International Data Transfer Agreement (IDTA) or the UK Addendum to EU Standard Contractual Clauses.
Personal data may be transferred to the Republic of Korea (LGE headquarters) and to the United States (certain service providers). Where required, we carry out transfer risk assessments to ensure that personal data remains protected to UK GDPR standards. To request further information, contact dataprotection.uk@lge.com.
We maintain appropriate technical and organisational measures to protect personal data against accidental loss, unauthorised access, disclosure, or misuse. Measures include access controls, encryption in transit, and regular security reviews. No system is entirely secure and we cannot guarantee absolute security.
This B2B Site is intended exclusively for authorised business users aged 18 or over acting in the course of a business, trade, or profession. It is not directed at consumers or individuals under the age of 18.
This Privacy Policy may be updated from time to time. Material changes will be notified to registered B2B users by email where practicable. The date of the most recent update is displayed at the top of this Policy. Please review this Policy periodically.
For UK data protection queries, Subject Access Requests, and other rights requests:
Data Protection Team, LG Electronics U.K. Limited, Velocity 2, Brooklands Drive, Weybridge, Surrey, KT13 0SL.
Email: dataprotection.uk@lge.com
Telephone: 0344 847 5454 (Monday to Friday, 9:00 to 17:30, excluding Bank Holidays)
UK Information Commissioner's Office (ICO):
https://ico.org.uk | 0303 123 1113
IMPORTANT: This Cookie Policy applies to the B2B website at www.lg.com/uk/business (the "Site"), operated by LG Electronics U.K. Limited ("LG UK", "we", "us", "our"). Where cookies involve the processing of personal data, the lawful bases for such processing are set out in our Privacy Policy at www.lg.com/uk/business/privacy/.
CONSENT: We will not place any non-essential cookies on your device without your prior consent, in accordance with the Privacy and Electronic Communications Regulations 2003 (“PECR”) and UK GDPR. Strictly necessary cookies are placed automatically as they are essential for the Site to function. All other cookies are placed only after you have actively chosen to accept them via our cookie management tool. You may accept, reject, or manage your cookie preferences at any time by clicking "Cookie Settings" in the footer of any page. The option to "Reject all" non-essential cookies is always available and is displayed with equal prominence to "Accept all". Withdrawing consent does not affect the lawfulness of any prior processing.
When browsing the Site, cookies or similar technologies such as web beacons, SDKs, or pixels (together, "cookies") may be placed on the device you use to access the Site. Cookies are text files containing small amounts of information downloaded to your device when you visit a website. They allow a website to recognise a user's device, remember preferences, and record how the site is used.
On this B2B website, cookies are used primarily to support website functionality, security, account management, and performance monitoring. Marketing and advertising cookies are only ever placed with your prior, explicit consent and are never used as a condition of accessing the Site.
Cookies used on this Site may be session‑based (deleted when you close your browser) or persistent (stored for a defined period). The duration varies by cookie type. Further details are available via the cookie management tool.
1. Strictly necessary cookies
These cookies are required for the operation of the Site. They enable you to log into your B2B account, navigate between pages, maintain your session, and use core account functions. These cookies cannot be disabled through our cookie management tool, but you may be able to block them through your browser settings. If you disable strictly necessary cookies through your browser settings, certain functions of the Site will not be available.
2. Functional cookies (Preference Cookies)
These cookies recognise you when you return to the Site and remember your B2B account preferences, language, and region settings. They enable personalised B2B content and saved account features. These cookies are non-essential and will only be placed with your prior, explicit consent.
3. Analytics cookies (Performance Cookies)
Analytics cookies allow us to understand how business users interact with the Site, measure traffic, and improve the Site's functionality and B2B user experience. These cookies may collect information that can indirectly identify individuals, such as IP addresses and device identifiers. These cookies are non-essential and will only be placed with your prior, explicit consent.
We use Google Analytics, operated by Google LLC. Data collected may be transferred to and stored on servers in the United States. This transfer is made on the basis of the UK International Data Transfer Agreement (“IDTA”). We implement appropriate safeguards, including transfer risk assessments and supplementary technical and organisational measures where required. Further information is available at www.google.com/policies/privacy. You may opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
4. Marketing and advertising cookies
These cookies allow us to present B2B users with commercially relevant content and to measure the effectiveness of our marketing activities. These cookies may track your browsing behaviour across websites to build a profile and deliver targeted advertising. They may be placed by our advertising partners. These cookies are non-essential and will only be placed with your prior, explicit consent. Declining these cookies does not affect your ability to access or use any part of the B2B platform.
You may provide, withdraw, or amend your consent to non-essential cookies at any time:
• Click "Cookie Settings" from any page of the Site — the option to "Reject all" is always available and as easy to select as "Accept all";
• Change your browser settings to block cookies — note that blocking all cookies (including strictly necessary ones) will affect your ability to use certain Site features
Withdrawing consent does not affect the lawfulness of any processing based on your prior consent. Strictly necessary cookies cannot be disabled through our cookie management tool. Browser-specific guidance is available from:
• Click "Cookie Settings" from any page of the Site — the option to "Reject all" is always available and as easy to select as "Accept all";
• Change your browser settings to block cookies — note that blocking all cookies (including strictly necessary ones) will affect your ability to use certain Site features
Withdrawing consent does not affect the lawfulness of any processing based on your prior consent. Strictly necessary cookies cannot be disabled through our cookie management tool. Browser-specific guidance is available from:
• Microsoft Edge: https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11
• Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Chrome: https://support.google.com/chrome/answer/95647
• Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
For further information about cookies and your rights under PECR, please refer to ICO guidance at www.ico.org.uk/for-the-public/online/cookies/.
This Cookie Policy may be updated from time to time to reflect changes in our cookie practices or applicable law. We will notify registered B2B users of material changes by posting an updated Policy on the Site. The date of the most recent update is shown at the top of this Policy.
For data protection queries relating to this Site or this Cookie Policy:
Data Protection Team, LG Electronics U.K. Limited, Velocity 2, Brooklands Drive, Weybridge, Surrey, KT13 0SL
Email: dataprotection.uk@lge.com
UK Information Commissioner's Office (ICO):
https://ico.org.uk | 0303 123 1113
IMPORTANT: This Direct Marketing Policy forms part of the LG UK B2B Privacy Policy and should be read alongside the full Privacy Policy at www.lg.com/uk/business/privacy/. This Policy applies exclusively to business users and authorised representatives of organisations, including the personal data of employees and representatives who interact with LG Electronics U.K. Limited in a commercial context. It does not apply to the processing of consumer data. If you are a consumer, please refer to the consumer privacy policy at www.lg.com/uk/privacy/
This Policy applies to business users and their authorised representatives who interact with LG Electronics U.K. Limited ("LG UK") in a commercial context. It governs how we use your personal data for direct marketing and commercial communications. It does not apply to consumers.
We may communicate with business users and their representatives regarding:
• Commercial product and service announcements relevant to your business sector;
• Promotional offers, pricing updates, and trade promotions applicable to business accounts;
• Invitations to business events, webinars, and product demonstrations;
• Account management communications and relevant service updates;
• Trade publications, whitepapers, and B2B commercial insights.
We do not intent to engage in consumer-style marketing activities including prize draws directed at individuals, competitions, or behavioural advertising based on personal browsing history.
(a) Soft opt-in for existing business contacts - PECR Regulation 22
For electronic marketing (email, SMS, and telephone) to existing business contacts, we rely on the soft opt-in exemption under Regulation 22 of the Privacy and Electronic Communications Regulations 2003 (PECR), provided all of the following conditions are met:
• We obtained your business contact details in the course of a prior commercial transaction or enquiry;
• The marketing relates to similar products or services to those involved in that prior transaction or enquiry;
• You were given a clear opportunity to opt out at the time your details were first collected; and
• Every subsequent marketing communication contains an easy, free-of-charge method to opt out.
(b) Soft opt-in in practice
NOTE: The soft opt-in rule applies to marketing sent to individual subscribers (for example named individuals at sole traders or partnerships). For corporate subscribers, PECR does not require prior consent, but we provide opt-out mechanisms in all communications.
(c) Consent for new business contacts
For electronic marketing to business contacts with whom we have no prior commercial relationship, we rely on consent where required under PECR. In these cases, we process your personal data on the basis of your consent under Article 6(1)(a) UK GDPR, together with the applicable provisions of PECR. Consent is obtained via a clear opt-in mechanism. Pre-ticked boxes and implied consent are never used. Consent is freely given, specific, informed, and unambiguous. You may withdraw consent at any time without consequence. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.
(d) Legitimate interests for non-electronic marketing
For non‑electronic marketing activities (such as postal communications and account‑management calls), we rely on our legitimate interests under Article 6(1)(f) UK GDPR. We have conducted a legitimate interest’s assessment and consider that our interest in maintaining and developing commercial relationships is genuine, proportionate, and supported by an appropriate balancing test. We have concluded that this interest is not overridden by the rights or interests of the business contacts concerned. A copy of this assessment is available on request from dataprotection.uk@lge.com.
| Channel | Lawful basis | How to opt out |
| Email - (existing contacts) | PECR soft opt-in - Reg. 22 | Unsubscribe link in every email |
| Email - (new contacts) | Consent - Art. 6(1)(a) UK GDPR | Withdraw consent at any time |
| Telephone | Legitimate interests - Art. 6(1)(f) UK GDPR, subject to compliance with PECR (including TPS/CTPS screening) | Contact us to be added to do-not-call list |
| Post | Legitimate interests - Art. 6(1)(f) UK GDPR | Contact us in writing or by email |
| SMS / text (existing) | PECR soft opt-in - Reg. 22 | Reply STOP or contact us |
| Account/service emails | Contractual necessity - Art. 6(1)(b) UK GDPR | Cannot opt out - operational communications |
You may opt out of any or all B2B marketing communications at any time, free of charge, without affecting your access to the Site or any commercial relationship with LG UK:
• By email: dataprotection.uk@lge.com - state your name, business email address, and which types of marketing you wish to stop;
• By post: Data Protection Team, LG Electronics U.K. Limited, Velocity 2, Brooklands Drive, Weybridge, Surrey, KT13 0SL;
• By clicking the "unsubscribe" link at the bottom of any marketing email; or
• By replying STOP to any marketing text message.
We will process opt‑out requests as soon as reasonably practicable and, in any event, within 10 working days. You may continue to receive marketing for a short period while we process your request.
Transactional and operational communications (order confirmations, account alerts, and updates to our terms) - These are not marketing communications and will continue where necessary for contract performance or legal obligations.
We do not share your personal data with third parties for their own direct marketing purposes without your separate, explicit consent. Where we work with third-party marketing agencies as data processors, they are bound by contractual data processing agreements and are not permitted to use your data for their own marketing.
For B2B marketing, we may carry out limited profiling of business contacts based on industry sector, product category, purchase history, and account activity, to ensure our communications are commercially relevant. This profiling is based on legitimate interests and does not involve automated decision-making with a legal or similarly significant effect on you. You have the right to object at any time to profiling for direct marketing purposes by contacting dataprotection.uk@lge.com, and we will stop such processing unless we have compelling legitimate grounds.
We screen telephone marketing lists against the Telephone Preference Service (TPS) and the Corporate Telephone Preference Service (CTPS) registers before conducting telephone marketing campaigns. If you are registered with TPS or CTPS, we will not contact you by telephone for marketing purposes without your prior express consent.
This Direct Marketing Policy may be updated to reflect changes in our marketing practices or applicable law. Material changes will be notified to registered B2B users by email where practicable. The date of the most recent update is shown at the top of this document.
For any query or complaint about our direct marketing practices:
Data Protection Team, LG Electronics U.K. Limited, Velocity 2, Brooklands Drive, Weybridge, Surrey, KT13 0SL
Email: dataprotection.uk@lge.com
Telephone: 0344 847 5454 (Monday to Friday, 9:00 to 17:30, excluding Bank Holidays)
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
https://ico.org.uk | 0303 123 1113
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