LG Electronics Appoints New Managing Director for LG Levant, Mr. Sa Nyoung Kim.

LG Electronics Levant has announced the appointment of Mr. Sa Nyoung Kim as Managing Director for operations, effective January 2026. In this role, he will lead the company’s strategic direction and oversee its operational activities as LG enters a new phase of growth and expands regional presence.

Sa Nyoung Kim has more than 31 dynamic years of experience at LG Electronics, having built a distinguished career across a wide range of senior leadership and strategic roles. He comes from LG’s global-leading Home Solutions Division, where he attained deep expertise in product development and a strong understanding of consumer needs.

Prior to assuming his current role in the Levant, Mr. Sa Nyoung Kim served as President of LG Electronics in the Gulf region from February 2023 to December 2025. Prior to that, he was the General Manager for East Africa for three years, from January 2020 to February 2023, where he delivered record results in strengthening the brand’s market presence and expanding its business operations.

Commenting on his appointment, Mr. Sa Nyoung Kim expressed his enthusiasm about joining LG’s team in the region, stating: “I am excited to take on the responsibility of leading the company’s operations in such a dynamic and strategically important region as the Levant. I look forward to working with our local team and nurturing them, as well closely collaborating with our partners to achieve further milestones in B2B sales including Built-in Kitchen , while continuing to deliver LG’s latest innovations in AI Home and smart solutions that enhance customers’ lifestyles and meet their evolving expectations.”