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75UP7750PVB
LG UHD 4K TV 75 Inch UP77 Series, Cinema Screen Design 4K Active HDR WebOS Smart AI ThinQ
EGP20,499.00
EGP22,999.00
  • Real 4K UHD picture, colour and depth
  • α5 AI Processor 4k with AI 4K upscaling
  • ThinQ AI webOS Smart TV with Magic Remote
  • True Cinema Experience suported with Active HDR , Film Maker Mode , AI Sound
  • Unlimited Gameplay with HGiG , ALLM , HDMI 2.0 eARC

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component-OBScountrySelectDesc

LG UHD 4K TV 75 Inch UP77 Series, Cinema Screen Design 4K Active HDR WebOS Smart AI ThinQ
EGP20,499.00
EGP22,999.00
The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

Real 4K UHD.
Unreal immersion.

LG UHD AI ThinQ surpasses your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.
A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video) A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video)
LG AI TV

Listen. Think. Answer.
Now in Arabic — seriously.

LG AI TV is here to make life easier. Simpler control of channels and volume. Faster searches for music, movies and TV. And better recommendations based on your personal taste. It's all within your reach, just press the voice button and say the word — in Arabic of course.
A TV screen displaying results of voice command through a remote control in Arabic. (play the video) A TV screen displaying results of voice command through a remote control in Arabic. (play the video)
*Screen images simulated.
*Service availability may differ by region or country.
*Magic remote design and specifications differ by country.
New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and a point and scroll system for faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to favorites.
An introduction of features of magic remote which are ergonomic design, built-in AI, point & scroll, and hotkeys. (play the video) An introduction of features of magic remote which are ergonomic design, built-in AI, point & scroll, and hotkeys. (play the video)
*The Magic Remote must support NFC to use the Magic Tap feature.
*Magic remote design and specifications differ by country.
A TV screen displaying newly designed home screen with personalized contents and channels. (play the video)
New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.
*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.
A TV screen playing a video of a boy in an astronaut suit he made playing with a spaceship in his room decorated with miniatures of planets (play the video) A TV screen playing a video of a boy in an astronaut suit he made playing with a spaceship in his room decorated with miniatures of planets (play the video)
A TV screen displaying a spaceship shooting in a city and LG OLED game optimizer GUI on the left that adjusts game setting.
Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.
A knight in an armor with a sword and a dragon blowing out fire are facing each other. On the image, there are texts of Conventional on the upper left, LG UHD AI ThinQ on the upper right, and a HGiG logo on the bottom right.
HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.
*Screen images simulated.

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.
A TV screen playing a video of a soccer player making a goal during a soccer game. (play the video) A TV screen playing a video of a soccer player making a goal during a soccer game. (play the video)
A man and a woman clinking glasses on a TV screen while sports alerts being notified
Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.
*Usage may vary by country.
A family are sitting on a couch while watching a soccer game.
Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
*Speakers sold separately.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.
A luxury living room with a TV displaying an aerial view of woods in red. A luxury living room with a TV displaying an aerial view of woods in red.
a5 AI Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.
A train giving off steam on the rail is in the middle of the mountain with the a5 AI Processor 4K logo on the bottom left. A train giving off steam on the rail is in the middle of the mountain with the a5 AI Processor 4K logo on the bottom left.
*Screen images simulated.
**α5 Processor is LG's own technology based on Quad Core processor
An image of Big Ben on the right with the text of 'After Upscaled' has brigter and clearer image compared to the same image on the left with the text of 'Before Upscaled'.
4K Upscaling

See it all in 4K

LG UHD AI ThinQ transforms 2K content into the most lifelike 4K picture by enhancing detail, definition, and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness.
A TV displyaing an astronaut is in the bright room. On the right, a TV displaying an astronaut brighter is in the dark room.
AI Brightness Control

A bright idea for better TV

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.
As a man plays a drum, the sound effects are simulated from the drum.
AI Sound

Sound that every genre deserves

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.
*This product does not include an antenna or the cables to connect an antenna or external devices.

DISPLAY

  • Type
    4K UHD
    Screen Size
    75
  • Resolution
    3840 x 2160
    LCD (IPS, VA)
    VA
  • Motion / Refresh Rate
    Refresh Rate 50Hz

Platform

  • BLU Type
    Direct
    Main Processor (SoC)
    Quad Core Processor 4K
    (K7Lp)
  • Operating System (OS)
    webOS Smart TV
    Number of CPUs
    Quad

Video and Picture Quality

  • AI Upscaling
    4K Upscaling
    Image Enhancing
    Image Enhancing
  • AI Brightness Control
    Yes
    HDR
    Active HDR
  • HDR10 Pro
    Yes (4K/2K)
    HLG
    Yes (4K/2K)
  • FILMMAKER MODE™
    Yes
    Dynamic Tone Mapping / Pro
    (+ AI HDR Tone Mapping)
    HDR Dynamic Tone Mapping
  • Dimming Algorithm
    LG Local Contrast
    Upscaler
    4K Upscaler
  • HEVC
    4K@60p, 10bit
    VP9 (Video Decoder)
    4K@60p, 10bit
  • AV1 (Video Decoder)
    4K@60p, 10bit
    HGIG Mode
    Yes
  • Instant Game Response (ALLM)
    Yes
    Picture Mode
    Yes 9 modes
    (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

Audio and Sound Quality

  • Speaker (Sound Output)
    20W
    (10W per Channel)
    Channel
    2.0ch
  • Direction
    Down Firing
    Simultaneous Audio Output
    Yes (Optical Output or HP Support Model)
  • AI Sound / Pro
    AI Sound
    AI Acoustic Tuning
    Yes
  • Surround mode => 21Y Spec Out
    Ultra Surround
    Clear Voice
    Clear Voice III
  • Bluetooth Surround Ready
    Yes
    LG Sound Sync
    Yes
  • Sound Share
    Yes
    Audio Codec
    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
  • Sound Mode Sync
    Yes
    Sound Alive
    Yes

AI Smart Function

  • ThinQ
    Yes
    Intelligent Voice Recognition
    Yes
  • Speech to Text
    Yes
    LG Voice Search
    Yes
  • AI UX
    Yes
    AI Home
    Yes
  • AI Recommendation
    Yes
    Intelligent Edit
    Yes
  • Home Dashboard
    Yes
    Apple Homekit
    Yes
  • Mobile Connectivity
    Yes
    Screen Share
    Yes
  • ThinQ App
    Yes
    Airplay2
    Yes
  • Next Picks (AI Channel)
    Yes
    Magic Explorer(AI Link)
    Yes
  • Magic Remote Control
    Built-In
    Quick Access
    Yes
  • Universal Control
    Yes
    360° VR Play
    Yes
  • Related Content Search
    Yes
    LG Store
    Yes
  • DIAL
    Yes
    Web Browser
    Yes
  • Music Player -> Media Player
    Yes
    TV On With Mobile
    Yes
  • Wi-Fi TV On
    Yes
    Bluetooth Low Energy On
    Yes
  • Network File Browser
    Yes
    Block access to harmful site
    Yes
  • Hotel Mode
    Yes
    Sports Alert
    Yes
  • Music Discovery
    Yes

Broadcasting

  • Digital TV Reception(Terrestrial,Cable,Satellite)
    Yes
    Terrestrial
    DVB-T2
  • Cable
    DVB-C
    Satellite
    DVB-S2
  • Analog TV Reception
    Yes
    Teletext Page
    Yes
  • Teletext (Top/Flof/List)
    Yes
    [DVB] Subtitle
    Yes
  • AD (Audio Description)
    Yes
    EPG (8days)
    Yes

CONNECTIVITY

  • HDMI
    2 (Side)
    Version
    HDMI 2.0
  • Simplink (HDMI CEC)
    Yes
    eARC / ARC (Audio Return Channel)
    eARC (HDMI 2)
  • USB
    1 (Side)
    LAN
    Yes (Rear)
  • RF In
    2 (Rear, RF/Sat)
    SPDIF (Optical Digital Audio Out)
    Yes (Rear)
  • Wifi
    Yes (802.11ac)
    Bluetooth
    Yes (V5.0)

POWER & GREEN

  • Power Supply
    AC 100~240V 50-60Hz
    Standby Power Consumption
    Under 0.5W
  • Energy saving Mode
    Yes
    Illuminance Green sensor
    Yes
  • Energy Standard
    Yes

ACCESSORY

  • Remote
    MR21
    Battereis
    Yes (AA x 2EA)
  • Power Cable
    Yes (Detached)

ADDITIONAL FEATURE

  • Time Machine (DVR)
    Yes
    Digital Recording
    Yes
  • Analog DVR
    Yes
    Time Shift
    Yes
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