Mater Stories


Company Showcases the Coming Together of Art and Technology in Collaboration with World’s Top Female Golfers

LG SIGNATURE is highlighting its passion for perfection by sponsoring two of the world’s top female golfers, Jin Young Ko and Sung Hyun Park. The ultra-premium brand has become synonymous with professional golf in recent years, and like the game’s best players, its exquisitely designed appliances possess the perfect balance of artistry and technique, and a proven ability to deliver a world-class performance, time after time.

With beautifully crafted products boasting unparalleled quality, functionality, and style, LG SIGNATURE embodies the commitment to excellence that defines those who play golf at the very highest level. True masters of the game, Ko and Park, are the ideal ambassadors for LG’s ultra-premium brand.

Precision Technique, Honed to Perfection

Jin Young Ko first encountered the game of golf while watching the US Open on TV as a little girl, deciding right then and there that she would one day become a pro golfer. Completely dedicated to achieving her goal, Ko quickly established herself as one of the game’s brightest young stars, picking up her first LPGA victory at the 2018 ISPS Handa Women’s Australian Open. The very next year, she made her way to the top of the Rolex Women’s World Golf Rankings after winning four LPGA tournaments, including two majors – the ANA Inspiration and the Evian Championship. In 2020, she won the CME Group Tour Championship enroute to taking out the LPGA tour earnings title for the second straight year.

The defending Amundi Evian Champion’s distinctive style and precision when striking the ball is a joy to behold for golf fans worldwide. A huge part of her success on the course is her meticulous preparation and a finely honed ability to tune out all distractions.

“Every course plays differently and there are so many variables to consider with each putt and each drive, which is why technique and consistency are so crucial,” said Ko. “Patience, discipline, and above all, preparation – both physical and mental – are what allow me to repeat my swing and get the results I expect and demand of myself.”

Golf as an Artform

Sung Hyun Park first lifted a golf club when she was only in the second grade, with her LPGA career starting in 2017 at the relatively young age of 23. She burst onto the scene with a rookie year for the ages, winning her first LPGA major championship, the 2017 U.S. Women’s Open Golf Championship, and achieving the very rare Triple Crown (Rolex Player of the Year award, Rookie of the Year, and the tour money title). She has now recorded 7 LPGA tour wins, cementing her place in the pantheon of golfing greats.

Famous for her majestically long drives, Sung Hyun Park has an instantly-recognizable swing that combines power and artistic grace in equal measure. Her distinctive technique generates incredible club head speed, sending the ball soaring far and high with a rhythmic precision that is immensely satisfying to watch.

“I like to think of golf as an artform, and I believe that comes across in my style of play,” said Park. “Although skill and practice are obviously important to how you perform on the greens and fairways, so is creativity, and that’s where I feel I have an advantage.”

Perfecting Performance through Art and Technology

Two of golf’s finest, Park, and Ko embody the LG SIGNATURE commitment to excellence. The artistry and flawless technique they display at the world’s most prestigious golf courses is a perfect metaphor for the beautiful aesthetics and advanced technology so elegantly and expertly combined in the brand’s unrivalled appliances.