Event

LG SIGNATURE envisions a future made better with its advanced technologies at
CES 2021

Life is ON – Make Yourself at Home

SEOUL, Jan. 11, 2021

LG SIGNATURE products with the city backdrop of Las Vegas.

Under the theme Life is ON – Make Yourself at Home, LG Electronics (LG) is sharing its vision for a more connected and more convenient lifestyle at the first all-digital CES® 2021. At the company's press event streamed on LG's CES 2021 website and LG global YouTube channel, LG redefines the meaning of 'home' with a presentation of advanced products and services designed to make consumers' daily lives more comfortable, convenient and enjoyable while its online exhibition booth gives visitors the opportunity to explore LG's latest innovations from the comforts of their monitors, laptops or mobile devices.

LG's CES press event had something for everyone, including first looks at LG's rollable phone project and virtual human influencer. The LG Rollable smartphone made an appearance at CES, briefly demonstrating its unique resizable screen. As the second device under the brand's Explorer Project, this rollable device is an 'exploratory' look at what the future of smartphones may bring. Later in the event LG introduced Reah Keem, a virtual composer and DJ made even more human through deep learning technology. Reah used her time in the spotlight to introduce the new LG CLOi robot that utilizes ultraviolet C (UV-C) light to clean high-touch, high-traffic areas such as hotel rooms and restaurants.

LG's virtual exhibition is divided into four different sites: Life in ON TV, Virtual Experience, LG SIGNATURE in Vegas and Life's Good Studio. Life in On TV delivers 24/7 coverage of CES 2021 with the latest LG product news as well as entertaining lifestyle programming. Virtual Experience offers an interactive exhibit with four different product zones, which LG SIGNATURE in Vegas is a stunning showcase that pairs the wonders of Las Vegas with LG SIGNATURE's artistically inspired appliances. Visitors to Life's Good Studio can enjoy fun musical collaborations with some of the recording industry's up-and-coming artists.

To experience LG SIGNATURE's state-of-the-art virtual exhibition, visit www.LGSIGNATURE.com.