Radio Optimism: Join LG’s Global Campaign to Spread “Life’s Good” Through Music

We all need a little sunshine in our lives, and LG is bringing it through music.
The Radio Optimism campaign is a global movement by LG that’s using music to spread joy, positivity, hope, and togetherness across borders, including right here in East Africa.

As part of the Life’s Good brand promise, this campaign is here to remind us that even in the middle of stress, bad news, and tough days, there’s always something good to hold onto.

Here in East Africa, music is part of our everyday life. From Benga and Gengetone in Kenya to Bongo Flava in Tanzania and Afrobeats taking over radios in Kampala, we already know how powerful music is.

LG’s Radio Optimism taps into that power, creating a space where good energy flows through good music. It’s more than just a playlist; it’s a global wave of connection and creativity.

In our local communities, we understand the power of togetherness. Whether it’s neighbours helping each other through tough times, or artists using music to uplift and inspire, positivity is part of our culture.

And now, with a little help from AI, LG is helping people express optimism in new, creative ways.

A new global study from LG found that 68% of people find it harder to make real friends today, with 1 in 3 people reporting they had just one or no meaningful connection in the past month.

Radio Optimism is a response to this need. A reminder that small things like a song, a message, or a kind gesture can lift someone’s spirits and help us feel closer again.