To properly experience our LG.com website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE9 or greater).

The LG.com website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions.

If you’re using Internet Explorer 8 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE9 or greater).

If you’re using Internet Explorer 9 and higher, turn off your Internet Explorer browser’s “Compatibility View settings” by following steps below:

  • Right click at the top of your browser and make sure the “Menu Bar” option is selected
  • Select “Tools” from the menu bar and then select “Compatibility View settings”
  • In the pop-up menu uncheck all three boxes and click “Close”
  • Your browser window will automatically refresh and you’ll be ready to go
Skip to Contents

OLED77W7Y

Key Features

  • Best of the Best at CES 2017
  • Simplicity. Perfection.
  • One with your wall
  • One design embraces all
  • The supreme image quality the world longs for
  • Premium cinema experience, created for you
Global_Filtering-banner_D

The Art of Essence

LG SIGNATURE stays true to the essence, delivering a new sense of life for the most discerning individual.

00_W7_A_CES_award

Best of the Best at CES 2017

Winning over 40 awards – the biggest number in TV category, LG SIGNATURE OLED TV W came into the spotlight with its astonishing design and incredible performance.

01_W7_A_intro

Simplicity. Perfection.

To focus on the very essence of TV, LG SIGNATURE OLED TV W removed all the elements that distract from viewing and listening.

02_W7_A_Picture_on_wall

One with your wall

Merged perfectly with the wall, shadow-free LG SIGNATURE OLED TV W is like a window to another world. Immerse yourself in a picturesque reality.

Learn more about the unique installation

open

LG SIGNATURE OLED TV W looks more like artwork than a TV as it perfectly blends in with the wall.
Just follow the step-by-step guide to learn how to install.

02_W7_A_Picture_on_wall_(sub)_65_only

*The product requires a cable connection between centerpiece and display. The cable may be visible depending on installation.

03_W7_A_W7_speaker

One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.

04_W7_A_Perfect_Color_on_Perfect_Black_(main)

The supreme image quality the world longs for

Perfect Color is revealed only on Perfect Black.
Experience the unmatched picture quality created by OLED TV’s self-lighting pixels.


Learn more about Perfect Color on Perfect Black

open

The revolutionary pixel dimming technology renders Perfect Black without any light leakage to offer a limitless contrast ratio. With Perfect Black, LG OLED TV brings out the marvelous wonders of Perfect Color. LG OLED TV offers over a billion of vivid colors generated by 10-bit panel

04_W7_A_Perfect_Color_on_Perfect_Black_(sub)
05_W7_A_Dolby_vision_atmos

Premium cinema experience, created for you

With support for both Dolby Vision™ and Dolby Atmos®, LG OLED TV is the first TV of its kind. Experience premium cinema in the comfort of your home with the superior picture and sound quality.

06_W7_A_Active_HDR_with_Dolby_VisionoG_(main)

Active HDR, unlike other conventional HDRs

LG OLED TV supports premium HDR content mastered by Dolby Vision™, and is also compatible with generic HDR10 and HLG. LG’s Active HDR technology optimizes HDR picture scene by scene for a life-like viewing experience.

Learn more about Active HDR with Dolby Vision

open

LG OLED TV supports Dolby Vision™, the premium HDR format, as well as HDR10 and HLG. By applying exclusive scene-by-scene processing, LG OLED TV takes picture quality and viewing enjoyment to the next level.

06_W7_A_Active_HDR_with_Dolby_VisionoG_(sub)

*The compatibility for HDR playback may vary by the format and country.

07_W7_A_Dolby_Atmosot_(main)

Dolby Atmos®, bringing cinema sound to your room

Dolby Atmos delivers each object’s unique sound in three-dimensional space for full immersion.

Learn more about Dolby Atmos

open

Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

07_W7_A_Dolby_Atmosot_(sub 1)

Dolby Atmos® is a surround sound system where the sounds move according to the objects of the video. With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

07_W7_A_Dolby_Atmosot_(sub_2)
08_W7_A_Lifestyle_film

How will it match your lifestyle?

No more bulky designs of the past.
Presenting you with a new TV design that fits right in with your lifestyle.

















webOS35_DES

webOS 3.5 simple and fun to use

With the Magic Remote and uniquely refined webOS 3.5 launcher bar, dive into a limitless world of premium content from all of the most popular entertainment providers.

* webOS GUI may differ by country.
* Services are subject to availability, may require subscription and could vary across products and platforms. Internet connection required.
* Magic remote included in box with selected webOS TV models.

webOS_3.5_security_170704

LG webOS 3.5,
security you can trust

The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.

OLED_Netflix

Easy and fast way to
Netflix 4K HDR content

With easier control and faster access, you can explore and enjoy more of Netflix’s premium 4K HDR content on LG 4K TV.

* webOS GUI may differ by country.
* 4K HDR availability may vary for Netflix content.
* Magic Remote design and button arrangement may vary by country.
* Netflix streaming membership required. 4K availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.

Display
Video (Picture Quality)
AUDIO
Smart TV
Smart Convergence
DVR(Time Machine)
Broadcasting System
CONNECTIVITY
TV - Rear(Jack Type)
Design
Eco
POWER
Accessory

QUESTIONS? LET US HELP

Simply choose a support option from the icons below: