Coaches play a vital role in student-athletes' lives, on and off the field. That is why, as a proud partner of the NCAA, we created the LG Life's Good Coaches Award to recognize leaders who champion mental health and well-being alongside performance, with nominations coming directly from their student-athletes.
In 2025, we welcomed two new coaches to our Ring of Honor, Coach Samantha Erger of SMU and Coach Luke Strand of Minnesota State University, Mankato, for leading with integrity and care. This year, we will once again honor two NCAA coaches, one from a men's program and one from a women's program. As before, NCAA student-athletes will nominate the coaches who inspire, uplift and prioritize mental wellness.
Know a coach who deserves this honor? The 2026 nomination window is now open. Submit your nomination today and help shine a spotlight on the coaches who champion mental wellness every day.
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