The brilliance of OLED makes previously impossible performance a reality. The ability to switch off individual pixels renders the blacks truly black, creating an "infinite" contrast ratio. Its exquisite, nuanced colors actually exceed the industry's BT.709 standard, for more natural, lifelike reproduction of all content. OLED provides super-clear action and it can all be appreciated from a virtually unlimited viewing angle.
LG's advanced 4 Color Pixel technology adds an unfiltered, white sub-pixel to the traditional red, green and blue. The result? A brighter picture with a wider range of colors and superior color accuracy.
The dynamic curve of the LG OLED screen is quite different from flat screens, meaning that anyone seated within the generous viewing angle can appreciate the superior depth, contrast, color and immersive experience of this unique television.
As the first display technology that allows self-lighting pixels to switch on and off individually, OLED offers the first "Infinite" contrast ratio. Contrast ratio measures the range from the brightest whites on the screen to the darkest blacks. Higher is better, and "Infinite" has been impossible… until now. The deep blacks will seem to melt away, for a greater sense of realism and depth on all content.
The critical response time of LG OLED TV--its ability to refresh the image on screen--is less than .1ms (microseconds), drastically faster than LED TV. So expect even the fastest action to be dependably crystal clear and virtually blur-free.