Press Release




Date [01.08.2016], Place: Dubai. One way to demonstrate greatness is setting a Guinness World Records title. No one does this better than LG Electronics.



LG achieved another Guinness World Records title for largest image created using only lightbulbs to demonstrate the exceptional energy efficiency of its Centum System™ refrigerator.


A total of 18,072 individual fluorescent bulbs were used to create a 12 meter by 9.6 meter image of gargantuan proportions depicting an LG Centum System refrigerator. The finished work of art shattered the previous record of 11,022 bulbs, set in 2014.


“LG continuously thrives to be at the forefront of innovation that matters through its groundbreaking and energy efficient technologies as well as its many world firsts that continue to impress and set the stage among industry leaders,” said Kevin Cha, President, LG Electronics, Middle East & Africa. “By breaking another Centum System-related Guinness World Records this year, LG has once again demonstrated its commitment to leading the global market with its top-of–the-line, high efficiency home appliances.”


Illuminating the image for one hour required 198.8kWh of electricity, equivalent to what an A+++ -20% energy efficiency-rated Centum System refrigerator can save in a year compared to an A+ rated model. This is approximately the same amount of electricity required to power a vacuum cleaner five and a half hours per day for one year or to run a hair dryer approximately 30 minutes every day for nearly 18 years. These figures are based on the minimum energy required for the LG GBB60 series to achieve A+ and A+++ -20% energy efficiency ratings (based on EU Regulation No. 1060/2010).


Teaming up with mosaic artist Serge Belo and media artist group Everyware, LG designed and built the image in a 48-hour process that involved adding color filters to each individual bulb.


The lightbulb image marks the second Centum System-related Guinness World Records title set this year. In April, LG proved the stability of the washing machine by constructing the tallest house of ordinary playing cards on top of the washing machine while spinning at 1,000 RPM.




About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit


About LG Electronics Middle East & Africa Regional Headquarters

LG Electronics Middle East & Africa (MEA) is the regional headquarters for LG Electronics based in Dubai responsible for the vast area from Western Sahara to Pakistan and from Turkey to South Africa. The MEA headquarters oversees operations in 23 countries comprised of 12 subsidiaries, 11 branch offices and 3 manufacturing facilities, covering sales across 35 countries. Employing more than 2,000 local workers, LG’s MEA headquarters is the hub for strategic governance of the company’s business in the region and provides support to country offices in the areas of marketing, human resources, training and procurement, among others. For more information about LG Electronics, please visit


For more information, please contact:

Padma Venu

Regional PR Manager

LG Electronics Middle East & Africa



Nancy Atallah

Telephone: +971 4 3344930

Fax: +971 4 3344923