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A woman walks by as the light turns on automatically. The phrase "Sensing wisely" appears on screen. A man and woman embrace as the XBOOM speaker activates, accompanied by the phrase "Understanding deeply." A man sits sadly in the driver's seat. The LG AI logo appears with the phrase "Caring warmly." A soccer match plays on TV. LG AI responds with voice interaction. The phrase "For your delightful life" shows below. XBOOM, the TV, and a family sitting on the sofa with their dog appear in a single frame. A mother and son use the washing machine together. The phrase "For your effortless life" appears. Scenes of the mother and son, a close-up of the AI Wash dial, and a man using the LG gram laptop are overlaid into one shot, with the phrase "For your effortless life." A man and woman sit in the front seats of a car. The LG AI logo appears between them, along with the phrase "For your well cared life." A person walks into an office with their dog. The air purifier turns on in response. Final shot: a white background with the LG AI logo and the phrase "Affectionate Intelligence for YOU."

Affectionate Intelligence for YOU

At LG, we've been asking ourselves: what should AI exist for?
After much reflection, we've found our answer.

For us, AI goes beyond Artificial Intelligence—it's Affectionate Intelligence.

As AI becomes a part of our daily lives,
it should help create the better life we all deserve.

That's why LG AI starts with YOU affectionately through
sensing and understanding, further caring for your life. Discover how Life's Good with LG AI

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LG AI understands your life and upgrades experiences to make your life filled with delightful moments.

A man and a woman are on the sofa, watching a soccer broadcast on an LG TV in the living room. The scene transitions, and the man and woman are hugging. The camera focuses on the LG XBOOM next to them.

For your delightful life

Evolves to satisfy your every entertainment need

LG AI TV learns your preference, understands your lifestyle, and optimizes every aspect of your TV experience to create a most ideal, personalized entertainment experience, just for you.

Above the LG Magic Remote, features such as AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard are displayed.

Meet the next generation of
LG AI TV

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On an LG OLED TV screen is the webOS 25 home page filled with apps and entertainment content. By the TV is the LG AI Magic Remote, the AI button is highlighted as if activated by the user's voice. A speech bubble is beside it, 'suggest a movie I'll like'

AI Voice ID

LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of different available content. There is also a prompt to ask Microsoft Copilot.

AI Search

The LG AI Magic Remote in use. Shortly pressing the AI button activates the AI Assistant on the OLED TV screen, which then suggests keywords.

AI Concierge

Sci-fi content is playing on an LG OLED TV screen. On the left side of the screen is the AI Chatbot interface. The user messages the chatbot that the screen is too dark and the chatbot offers solutions to the request.

AI Chatbot

Woman singing into microphone with headphones, highlighted by LG α11 AI Processor sound enhancement

AI Picture/Sound Wizard

Two connected scenes with LG AI Magic Remote in front of a TV—first showing a sci-fi scene, second showing a home screen with personalized content

AI Magic Remote

  • *LG AI features use deep learning-based trained algorithms for real-time image upscaling and sound upmixing.
  • **All LG webOS 24 TVs feature AI Customization, excluding those without light sensors.

Sounds uniquely right

LG xboom AI analyzes and adjusts sound to suit the genre and space. With AI lighting that enhances the ambiance and harmonizes with your music, you can enjoy sound and vibe uniquely right.

A woman and a man embrace in the living room, with the LG xboom speaker turned on beside them.

Enjoy a new sound experience
with LG xboom AI

LG xboom speaker with AI sound modes including Bass Boost, Voice Enhance, and Standard

AI Sound

LG xboom speaker with AI Lighting that adapts to voice, ambient, and party modes

AI Lighting

LG xboom speaker placed on a table in a red-toned room with grid-patterned walls and modern furniture

AI Calibration

  • *This product is not available yet.

Lighten your every load

LG WashTower AI senses what you're washing to give you optimized wash and dry cycles for sensitive fabric care. So you effortlessly perfect every load, every time.

LG built-in stacked washer and dryer in a modern laundry room with wood cabinetry and bench seating

Discover a new way of life
with LG AI Core Tech

Learn More
Hand adjusting AI Wash cycle on LG washing machine using smart control dial

AI Wash

User selecting AI Dry cycle on LG dryer using digital control dial

AI Dry

  • *This product will be released gradually in select countries.
  • **AI sensing is activated when the load is under 6kg.
  • ***AI Wash should only be used with similar fabric types [not all fabrics are detected] and suitable detergent.
  • ****AI Dry is only available for loads under 5kg with fabrics of the same moisture absorption levels.

Comforts with perfectly tuned cooling

LG DUALCOOL AI cares for optimal air, keeping you comfortable while optimizing energy efficiency to help save costs. With LG AI Air, experience perfectly tuned cooling for your comfort.

The LG DUAL Inverter air conditioner cools a modern ocean-view living room, powered by ThinQ AI technology.

Experience optimized comfort
with LG AI Air

Woman relaxing in a smart living room while LG AI Air conditioner automatically adjusts temperature, airflow, and humidity

AI Air

Smartphone interface showing energy consumption graph in front of LG air conditioner, highlighting AI kW Manager for efficient power monitoring

AI kW Manager

  • *The AI Air can be operated via remote control and ThinQ.
  • **The AI Air is available in both cooling and heating modes.
  • ***While using AI Air, the air volume and wind direction are automatically adjusted according to the situation, and AI Air is turned off when the wind direction is changed.
  • ****When AI Air is activated, the radar sensor detects the location of the occupant and automatically activates the direct/indirect wind.
  • *****The sensing distance of the radar sensor is up to 5m, and there may be differences in the sensing distance depending on the installation and usage environment of the product.
  • ******This function works only with models that have radar sensors.

Powers everything you do

LG gram AI empowers your work both online and offline. Securely find and summarize files offline with gram chat on-device, and boost your productivity online with GPT-4o-powered gram chat cloud.

A woman uses an LG gram laptop with a dual screen setup for video conferencing and multitasking in her home office.

Unleash your new abilities
without limits with LG gram AI

LG gram laptop featuring On-Device AI with smart assistant interface on screen

gram Chat On-Device

LG gram laptop with Cloud AI displaying smart assistant interface for online support and productivity

gram Chat Cloud

  • *In the initial stages of using the product, some features may not function smoothly. This is due to the nature of on-device AI, which requires time for pre-training to adapt to the user.
  • *gram Chat On-Device requires indexing tasks to locate content on your PC by combining words with data, which may take some time to yield the desired results.

ThinQ® helps make life happen

A platform for your smart LG appliances and devices, ThinQ puts control and convenience at your fingertips, to help
you simplify life and enjoy the comforts of home.

Learn More
In a modern smart kitchen, a woman uses a voice command to start the washer with LG ThinQ AI, while a man reads on the sofa in the background.

Simple Control with Voice Assistant

Tell your appliance exactly what you need by just saying it out, and the AI speaker will listen and check the cycle to let you know.

A smartphone displays the LG ThinQ app controlling the LG InstaView Slide-In Range oven, enabling efficient product maintenance in the kitchen.

Efficient Product Maintenance

Through the LG ThinQ app, check on your appliance, download new cycles, monitor cycle usage, and much more.

More about LG Affectionate Intelligence

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LG Strengthens Cybersecurity Leadership With KOLAS IoT Cybersecurity Testing Accreditation

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Visitors viewing LG curved LED display showcasing 'Life's Good 24/7' slogan at tech exhibition

LG Presents Its Latest Innovations Powered by "Affectionate Intelligence" at CES 2025

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Speaker presenting AI-powered B2B solutions on stage at LG event

LG Unveils a Day in a Life With "Affectionate Intelligence" at LG World Premiere

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Life’s about more than having the latest technology. It’s about the experiences technology creates. From TVs and Home Appliances to Air Conditioners and IT products, LG UAE delivers consumer electronics that let you embrace life and prepare you for its greatest moments.
LG Electronics feature intuitive, responsive designs and are created in a socially responsible way, so you can spend wisely, be more productive and reduce the impact on the world around you. At LG UAE, we’re committed to providing electronics that work best for the way you live and to keeping you updated with the latest technological advances. After all, life’s better when you’re prepared.