Press Release





Customers and Partners Across the Region Invited to Experience the Latest LED Technology for Businesses



DUBAI, June 26, 2019  Yesterday, LG Electronics (LG) exhibited advanced LED displays for businesses at its LED Connect 2019 MEA event.


Designed to illustrate the company’s commitment to business innovation, LED Connect has welcomed over 140 customers across the Middle East and Africa.


Guests were given the opportunity to visit LG’s Product Zone, where they were able to see and learn more about LG’s latest indoor and outdoor LED displays, as well as the other unique Digital Signage and Hotel TV products LG has to offer. After the product experience tour, guests attended the main event and were welcomed by Regional President of LG Electronics Middle East and Africa, Mr. James Lee.


LG’s LED Business Team shared the company’s detailed product portfolio, highlighting the organization’s new 130-inch LED screen (LAAF series), designed for seamless conferencing and efficient meeting experience.  LG also showcased its indoor LAPE series LED displays, catering to large open spaces, such as airports, hotels and retail outlets with flexible LED display modules to support concave and convex curvature.


Guest speakers including Stewart Caddick, Managing Director, Retail Concepts Design and Philip Matta, Founder, Hypermedia Dubai were invited to discuss technology trends and shared their experiences using digital signage. 


Showcasing LG’s outdoor signage, the organization shared a case study of its LED displays for stadiums, which have also recently been installed at the newly renovated Cairo International Stadium. LG’s High Brightness LED screens are designed to help stadium operators engage more effectively with visitors and heighten fan experience through the use of vibrant and immersive visual content.



Commenting on LG’s LED Connect MEA event, Mr. James Lee, President of LG Electronics Middle East and Africa said, “It is with extreme pride that we have welcomed our valuable customers and partners from across the region to this event here in Dubai. LG’s LED displays are designed to enrich customer experience and provide positive results for businesses, through the use of more captivating content. As the Middle East and Africa continue to experience vast change and growth, it is increasingly important for businesses to remain competitive and stand out from the crowd. With our LED signage for indoor and outdoor use, we believe that LG is the ideal partner to help accelerate business growth and engage customers for years to come.”

To find out more about LG’s LED signage solutions for businesses, please visit:


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About LG Electronics Business Solutions Company

The LG Business Solutions Company is a trusted partner offering innovative products and solutions for international customers worldwide. Through unique offerings such as industry-leading OLED signage and video walls with nearly invisible bezels, LG has made itself a formidable name in the commercial sector. With heavy investments in future growth engines such as high efficiency solar solutions, energy storage systems (ESS) and energy management solutions (EMS), LG is committed to returning strong value to its customers. For more information on LG’s Business Solutions, visit


Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Regional PR Manager/MEA RHQ Marketing Team

Tel: +971 4 279 9507 (Ext. 507)




Aaron Budwal

Account Executive