Press Release


LG launches new mega-capacity side-by-side refrigerator in UAE


This premium refrigerator will be available across all UAE retail stores

Dubai, UAE, 8th September 2016: LG Electronics (LG) has announced the launch of its latest Side-by-Side refrigerator across all UAE retail stores. LG’s new Side-by-Side refrigerator withstands more than 600 liters of storage capacity, making it an industry leader in capacity for counter-depth refrigerators.


Building on the success of LG’s previously released Side-by-Side models, this refrigerator includes a redesigned Door-in-Door™ feature as well as new design enhancements like fine exterior metal finishing. The company’s new Side-by-Side model is also energy efficient, thanks to the Inverter Linear Compressor.


“Consumers in the UAE have often demanded for stylish and space-saving designs when it comes to refrigerators. We have made strong efforts to ensure that our latest Side-by-Side refrigerator gives consumers ample room to keep their stored food items as fresh as possible,” said Mr. Yong Geun Choi, President, LG Electronics Gulf. “This kind of innovation and attention to detail is what has fueled LG’s rise to its prominent position as a leader in the home appliance industry.”



Enormous Food Storage Potential

By utilizing LG’s unique space-saving frame and slim insulation technology, the exterior of the refrigerator is the same dimensions as its predecessor. Also, consumers can keep their foods fresher for longer periods of time thanks to LG’s Nature FRESH system, which includes FRESH BalancerTM and Hygiene Fresh+TM. FRESH BalancerTM maintains optimal humidity and temperature levels for specific food items, such as fruits and vegetables, while Hygiene Fresh+ TM actively circulates purified air evenly throughout the refrigerator.


Redesigned Door-in-Door™ Compartment

LG has trimmed down the width of the door frame to increase the Door-in-Door™ compartment size by 9 percent.1 Consumers now have a wider view of the contents stored inside the Door-in-Door™ compartment, which can be effortlessly opened using a sleekly designed Hidden Button placed on the underside of the refrigerator door. The Door-in-Door™ not only gives users quick access to frequently sought food items, it also reduces cold air loss by up to 46.5 percent2.


Improved Water and Ice Dispensing System

LG’s non-plumbing water dispensing system allows the versatility to install the refrigerator anywhere in the home with an electrical socket. The large capacity water tank has been streamlined and moved to the refrigerator’s main compartment, making it easier to refill and making available more storage space on the door basket. Consumers can pour water directly into the tank without having to remove it.


Impeccable Exterior Design

On the exterior of the Side-by-Side refrigerator models, LG is offering consumers two options, either a premium metal finish or a stunning black stainless steel that is both fingerprint and scratch resistant. Meanwhile, LG’s trademark Square Pocket Handle, as well as the brilliantly illuminated dispenser display, flawlessly blends into the all-metal finishing.


Inverter Linear Compressor Ensures Maximum Energy Savings

LG refrigerators are powered by the unique Inverter Linear Compressor, which employs a linear piston drive instead of a conventional reciprocating drive. This generates less internal friction, resulting in lower energy consumption, less noise while providing greater reliability and durability. LG’s Inverter Linear Compressor is backed by a 10-year warranty. In a review, by the Verband der Elektrotechnik Elektronik Informationstechnik (VDE), a German scientific and technical association, noted that LG’s Inverter Linear Compressor-equipped refrigerator is estimated to last 20 years.3


The luxurious LG Side-by-Side refrigerator is available across all UAE retail stores for AED 6,399.


# # #


1 Based on internal testing methods measuring storage capacity in LG Door-in-Door™ refrigerator models


2 Based on Intertek testing according to internal test methods.


3  The testing was conducted according to LG’s internal accelerated 20-year life-test protocol. Results based in laboratory tests considering accelerated and proper use conditions. The estimated life span does not constitute any kind of warranty whatsoever.


About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit

About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit


Media Contact

LG Electronics Gulf FZE

Sajeeth Shetty

Tel: +9714-350 9500

Fax: +9714-334 4304




Nancy Atallah

Telephone: +971 4 553 9543

Fax: +971 4 553 9554