Press Release









The world’s most premium and globally acclaimed OLED TV features an unmatched ultra-slim, “Picture-on-Wall” design


Dubai, UAE, May 242017 — After having recently showcased its flagship LG SIGNATURE OLED TV W at LG InnoFest – the company’s annual marketing conference, LG Electronics (LG) has announced the ultra-premium TV’s rollout in the UAE. LG’s highly anticipated and most innovative Picture-on-Wall design TV enjoys an unrivalled razor-thin profile with less than 3mm of thickness when mounted on the wall. Awarded Best-of-the-Best at CES 2017, LG’s W series is the ultimate expression of cinema-quality experience for the home and is now available to the avid TV consumer of the UAE.

Designed in response to user feedback, the LG SIGNATURE OLED TV W is the global leader in innovation and design within the premium TV category, following LG’s “less is more” philosophy, stripping away everything to emphasize the beauty of the screen alone. So thin, that when mounted on a wall, the LG SIGNATURE OLED TV W creates an illusion of gazing out a window.

LG OLED televisions including the LG SIGNATURE OLED TV W, continue to receive top global ranking. In fact, LG OLED televisions are currently top scored as per world-renowned and highly respected Consumer Reports, an independent non-profit organization with trusted experts that aims to provide consumers with trusted knowledge to make informed decisions ahead of purchases.

According to Consumer Reports’ findings as of April 2017, LG OLED televisions are ranked the first and second place as “Best 4K TVs to Buy Right Now”. In addition to excellent HD picture, UHD performance, and sound, LG’s 2017 OLED televisions received high praise because they support both HDR10 and Dolby Vision HDR formats.

“The LG SIGNATURE OLED TV W is a true masterpiece of our time. We are confident our premium consumers in the UAE will marvel at the experience that this television creates, as it sets the golden standard in the premium television segment. We invite our fervent television consumers to experience the future of TV with LG’s W, the embodiment of LG’s commitment and leadership in the world’s leading OLED technology,” said Mr. Yong Geun Choi, President, LG Electronics Gulf.

The paper-thin, LG SIGNATURE OLED TV W when mounted appears as though it is blending with the wall. It is coupled with a flat cable that connects it to a premium sound bar, which includes the connection ports, and other premium features separate from the screen itself, making the LG SIGNATURE OLED TV W design even more poster-style and perfectly minimal.

The LG SIGNATURE OLED TV W has the perfect colour palette thanks to the deepest possible black. LG OLED’s revolutionary pixel dimming control technology is what makes it all possible, which renders perfect black without any light leakage to offer a limitless contrast ratio, with one billion possible colors. What’s more, all LG’s 2017 OLED TVs use ULTRA Luminance technology to deliver greater brightness where needed. And no matter where you sit to look at it, every seat in the TV room gets a clear, vibrant picture without washed-out tones. The unique design of LG OLED TV assures that any view is a great one, not just for those in the centre.

From brilliant brights to deepest darks, users can enjoy the ultimate expression of high dynamic range (HDR). Unlike some other 4K televisions, the W series and all LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail. Active HDR allows LG TVs to process the picture frame by frame, inserting dynamic data where needed. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. And all of LG’s 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) and are ready to support Advanced HDR by Technicolor technology.

As the first TV in the world to offer Dolby Atmos, 2017 LG OLED TVs can deliver content with both cutting-edge imaging and state-of-the-art sound technologies simultaneously, creating an entertainment powerhouse. Together, Dolby Vision and Dolby Atmos deliver a comprehensive solution supported by professional content creators and distributors the world over.


Over 80 studio titles are compatible with Dolby Vision and more than 100 titles are currently available for Dolby Atmos, with 25 available in both formats. What’s more, over 100 hours of original content is available in Dolby Vision across leading OTT providers worldwide and soon consumers will have access to Dolby Vision titles on Ultra HD Blu-ray disc, with anticipated availability in 2017.


The LG SIGNATURE OLED TV W is a masterpiece in today’s premium television segment. It is proof of LG’s continued dedication to innovation and leadership in OLED technology. While the LG SIGNATURE OLED TV W may not be suitable for everyone’s budget, LG has truly set the golden standard in the ultra-premium television viewing experience.  


The LG OLED TV W is available in both 65 and 77-inch models at the LG brand shop in Dubai Mall and all leading power retailers in the UAE including Jumbo electronics in Mall of Emirates, Emax in Yas Mall, Sharaf DG in Time Square Centre and Plugins in Dubai Festival City Centre for AED 60,000 ~ AED 90,000.



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About LG Home Entertainment

LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, commercial displays and security systems. The company opened a new era of innovation in the TV market, creating pioneering technologies like 4K OLED TV, implementing breakthrough HDR technologies in its flagship TV line-up and offering consumers intuitive smart TV technology easy to use. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning, LG SIGNATURE OLED TVs and SUPER UHD TVs. For more information, please visit

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