Press Release



Flagship ThinQ AI technology marks the future for LG’s intelligent devices



DUBAI, Jan. 28, 2019 — LG Electronics (LG) announces plans to meet consumer demand for more immersive technology by providing a vast range of integrated services and premium features across its portfolio.


The latest range of OLED TVs come with ThinQ technology built-in – LG’s artificially intelligent platform. ThinQ AI allows LG products to not only communicate with each other, but also deploy a deep learning feature, working to understand the user’s habits and needs.


A key pillar for LG is collaboration. The organization has teamed up with some of the most well-known and respected technology giants to offer consumers a wider array of choice when operating their devices. Google Assistant, Amazon Alexa and Apple AirPlay are just some of the digital aides and softwares included in LG’s new OLED TVs.


Users can now not only control their TVs with voice activation, but also search, learn and purchase from multiple vendors, as a result of LG’s ongoing alliances. Whether requesting a new film from one’s favorite genre, finding out more about an actor starring in it or making note of the soundtrack, all this and more is possible with LG’s latest smart services and partnerships.


In addition to such benefits, ThinQ technology also takes advantage of enhanced picture and sound processing. TVs can compare content against the incoming signal to decide how best to optimize what appears on screen. This feature also takes room lighting into account to adjust overall panel brightness and provide maximum clarity. New LG OLED TVs can even process audio to produce virtual surround sound and enhance a user’s experience of their content.



Regarding LG’s new and upcoming technology, Mr James Lee, LG President Middle East and Africa Region (MEA) said: “ThinQ AI technology has paved the way for unique experiences only available with LG products. Evolving over time, the more you interact with our devices, the more they learn about you and adapt to suit your lifestyle.


Immersion is enhanced through our custom-built ThinQ app, which enables a number of LG devices to be operated remotely. Your laundry cycle can be started, oven pre-heated and favorite show ready for when you walk in from work. There’s also the added benefit of ThinQ technology monitoring your habits and energy consumption to optimize operation and work more efficiently. We’re excited to see how we can continue to offer consumers new methods of immersion, creating a seamless living experience across our diverse range of products.”




About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs which revolutionized the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by category-leading OLED TVs and award-winning SUPER UHD TVs featuring artificial intelligence capabilities. For more information, visit


Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Tel: +9714-350 9500

Fax: +9714-334 4304




Aaron Budwal