LG UNVEILS WORLD’S HIGHEST RESOLUTION VIDEO WALL AT THE DUBAI MALL
Breaking another Guinness World Records title, LG’s commitment to innovation comes to life once again with world’s highest resolution video wall built for The Dubai Mall’s landmark attraction, Dubai Aquarium & Underwater Zoo
DUBAI, August 13, 2017 — LG Electronics (LG) set another GUINNESS WORLD RECORDS title today as it unveiled the world’s highest resolution video wall built from 820 panels of LG’s OLED signage at The Dubai Mall’s landmark attraction, Dubai Aquarium & Underwater Zoo, one of the largest in the world. Emaar Entertainment, the entertainment business of Emaar Properties, partnered with LG on the record-breaking project.
“LG has always pushed boundaries with innovative display technologies, especially with its pioneering OLED technology. Today, right here in the heart of The Dubai Mall, we are proud to showcase to the world a global example of how LG digital signage products provide innovative solutions that B2B customers of today demand, creating a visitor experience unlike anything anyone has ever witnessed,” said Mr. Kevin Cha, President of LG Electronics, Middle East and Africa.
Commenting on the record, Talal Omar, Guinness World Record’s Country Manager – MENA, said: “We are very excited that LG has set another Guinness World Records title today for the highest resolution video wall. The record perfectly resonates with the advanced technology that Dubai is known for. On behalf of Guinness World Records we would like to congratulate everyone at LG for creating an experience that is truly ‘officially amazing’. We are proud that Guinness World Records was able to yet again provide a platform to recognize and share amazing moments.”
Dubai Aquarium & Underwater Zoo at The Dubai Mall had earlier secured a Guinness World Records title for the World’s Largest Acrylic Panel, and the inauguration of the highest resolution video wall will now mark its second such achievement.
The record-breaking video wall features 820 panels of LG’s OLED signage. With OLED, the next-generation display, screens can emit light without the need of backlighting for superb images with the deepest possible blacks that reveal life-like colours, while providing wider viewing angles than conventional backlit displays. Furthermore, the curvature of each screen in combination with others can create a variety of designs to transform any ordinary space into a digitally enhanced potential landmark.
Not only is this screen visually and aesthetically stunning to look at, it also provides a range of opportunities for Dubai Aquarium & Underwater Zoo, as well as a host of other companies to showcase their creativity and ingenuity. Companies and brands can develop highly engaging content to display on the Guinness World Records breaking LG OLED screen that will captivate residents and tourists providing them with unique experiences that they can share with their family and friends.
“We are extremely thrilled to be part of this monumental accomplishment and we are thankful to Emaar for its valued partnership and for its trust in the world’s most innovative display technology by LG – OLED. We strongly believe that through such ground-breaking innovation in digital signage, we have taken a colossal step into the future and changed the way commercial space is designed and used,” concluded Mr. Cha.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
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