Press Release






New Livery Set to Delight Smartphone Users


SEOUL, Jan. 3, 2018 —LG Electronics (LG) will unveil a new livery for its latest flagship smartphone V30 at CES 2018. Named Raspberry Rose, the hue marks a daring first for the mobile industry.


The livery differs significantly from all previously released red smartphone color schemes, and boasts intense color saturation for outstanding visibility. This will make it an eye-catching item for fashion-conscious smartphone users to bring to parties and social gatherings in the New Year as well as pick out Valentine’s Day gifts.


The addition of the new color means the V30 will soon be available in five different liveries: Aurora Black, Cloud Silver, Moroccan Blue, Lavender Violet and Raspberry Rose.


As well as its eye-catching color scheme, the phone offers the same premium features and unmatched multimedia capabilities that the V30 has already won widespread acclaim for. These include: premium design on a slim and light body, a dual camera that provides professional quality with an upgraded wide angle lens for reduced edge distortion, premium sound with advanced Hi-Fi Quad DAC and sound tuning by B&O PLAY.


The LG V30 Raspberry Rose will roll out in Korea soon after CES with key markets in Europe and Asia to follow.


“The new LG V30’s intense, romantic Raspberry Rose livery will stimulate a new lease of passion in the lives of its users,” said Ha Jeung-uk, senior vice president and head of mobile business division for LG Electronics Mobile Communications Company. “The LG V30 has received universal praise due to its outstanding quality. We will continue to develop further design options for this popular model.”


Visitors to CES 2018 will be able to see the new LG V30 Raspberry Rose at LG booth #11100 in Central Hall of the Las Vegas Convention Center.


Additional details, including the LG V30 Raspberry Rose’s pricing and exact release dates will be announced by regional divisions as the device becomes available.


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About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, camera optics, audio and battery. LG creates handsets and wearables that fit the lifestyles of a wide range of consumers all over the world. LG is seeking to provide a mobile experience that extends beyond the scope of traditional smartphones. For more information, visit



Media Contact: 

LG Electronics, Inc.

Ken Hong

+82 2 3777 3626