LG's Voices to Inspire Campaign Highlights Optimism, Personal Growth, and the Power of Mindset

What “Life is Good” Really Means

At the core of Voices to Inspire is a simple question posed to each guest: “What does ‘Life is Good’ mean to you?” Their answers form a powerful narrative of human experience, each one unique, but all rooted in overcoming adversity and building a life of meaning.

Akansha Goel , Founder and CEO of Socialize, speaks about starting her business during a time of uncertainty. Ambition was her compass, but self-awareness was her guide. Her story reminds viewers that recognizing one’s strengths is often the first step toward overcoming fear and failure.

Alia Al Khafaji , Founder and CEO of Okta, opens up about her early insecurities, particularly a lack of experience. Despite this, her conviction that her work could change lives allowed her to persevere. For Alia, integrity and surrounding herself with the right team became the foundation of her company’s success.

Sarah Hamouda , Founder of Fix Dessert Chocolatier, recalls her journey to turning a handmade chocolate bar into a viral sensation. Her key to happiness? Staying close to loved ones and facing each day’s obstacles with unwavering belief. Her optimism is grounded not in perfection, but in persistence.

Turning Adversity into Empowerment

The second half of the series offers deeply personal accounts of growth, inclusion, and human potential.

Abdulla Lutfi , a celebrated Emirati artist, shares his story as a person of determination. He explains how embracing positivity and advocating for those with special needs became his life’s mission. Through his artwork and public voice, Abdulla invites viewers to create space for empathy and inclusion.

Anas Abbar , Co-founder and CEO of 7awi.com, reflects on the difficult choices and setbacks that defined his entrepreneurial path. He believes opportunity cannot exist without struggle. To him, the phrase “Life is Good” represents a commitment to keep trying, to keep learning, and to help others do the same. He highlights how rapid technological changes demand not only innovation, but also hope and responsibility.

Peter Ahn , Founder of Yui & Frame, rounds out the guest list with a heartfelt reflection on family, belief, and resilience. Fueled by a dream and the support of his loved ones, he built a brand from the ground up. His message centers on trusting oneself and refusing to give up, no matter how steep the climb.

A Campaign Rooted in Purpose

More than a celebration of success, Voices to Inspire is a call to action, an invitation to reflect, to believe, and to act with purpose. Through these stories, LG UAE is showing how optimism can be a force for both personal and collective transformation.

As the series continues to unfold, LG plans to introduce more inspiring voices from across the region. Each episode adds to a growing archive of insight, designed to remind viewers that optimism is not the absence of hardship, but the decision to move forward in spite of it.

To watch the full series and hear each story in detail, visit LG Gulf’s YouTube channel .