AI PROCESSOR. SEE WHAT EXTRAORDINARY LOOKS LIKE.

Developed using a vast database of over one million visual data points, the deep-learning algorithm recognises content quality, while the 4th generation α9 AI processor removes noise, and optimises contrast and saturation. The result is crisp, high-quality visuals.

The scene analysis feature categorises what's being shown on screen into one of four scene types — Scenery, Night, City, and Other. It then processes the image accordingly, applying different enhancements and AI upscaling to improve picture quality. 'Scenery' enhances edges and textures, and stresses colour and clarity. 'Night' makes differences in shade more visible. And 'City' enhances the sharpness of buildings.

Upgraded deep-learning technology makes faces appear more vivid, and on-screen text much sharper and clearer to read.

α9 AI processor 8K uses a deep learning algorithm to transform 2K or 4K content into the most life-like 8K picture by enhancing detail and definition. You get to enjoy much clearer text and images with reduced noise and enhanced sharpness, even on LG's biggest screens.

The AI Picture algorithm not only detects faces but also bodies and objects. During image processing, subjects can often be overly pale. The AI Picture algorithm enhances backgrounds and main objects independently to avoid this side effect. The result is clearer and more natural images.

Support for AV1, HEVC, and VP9 codecs allows you to watch 8K videos on YouTube, other streaming services, or even from a USB storage device.

AI Tone Mapping analyses the image and adjusts brightness levels to minimise saturated or smeared areas. When analysing videos, it divides them into small blocks and collects data separately for each block. This way it can bring out individual areas of detail in a scene and optimise tone curves on a frame-by-frame basis.

The processor analyses the type of content — movies, sports, animation, or standard — and automatically adjusts the picture and sound to best suit the genre.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and colour depth.

By learning from more than 17 million sound data points, the processor identifies voices, effects, and frequencies so it can optimise sound according to the audio genre. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

The AI algorithm up-mixes two-channel sound to convincingly mimic 5.1.2 surround sound, enhancing the quality for a better listening experience.

The processor recognises whatever you're watching, whether it's drama, sports, movies, news, or music, then optimises the sound for that specific content type. Newsreaders' voices will be clearer, and movie sound effects will be more vivid.

The size of the room, the position of the TV, and where you're sitting are detected through the Magic Remote. The processor then tunes and balances the sound to fit your space.