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LG NanoCell TV 55 Inch NANO77 Series, 4K Active HDR

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LG NanoCell TV 55 Inch NANO77 Series, 4K Active HDR
Where to Buy
*LCD, LED, OLED TV have Two Years Warranty.
**Product Shelf Life time is 7 years.
The images used in the product overview below are for representative purposes.
Refer to the image gallery at the top of the page for an accurate representation.
A TV in a stark white room displays bright, hypnotic moving colors on the screen. A TV in a stark white room displays bright, hypnotic moving colors on the screen.

Blooming with the
essence of pure color

Experience color anew with Pure Colors and Real 4K on LG NanoCell TV.
Impure colors as seen on conventional TVs on top passing through NanoCell filters to create pure colors on the bottom. Impure colors as seen on conventional TVs on top passing through NanoCell filters to create pure colors on the bottom.
NanoCell Technology

Essential color technology

LG NanoCell technology uses nanoparticles to filter out impure colors from RGB wavelengths.
Close-up details of a colorful parrot's wing are enhanced with the α5 Gen5 AI Processor 4K. Close-up details of a colorful parrot's wing are enhanced with the α5 Gen5 AI Processor 4K.
α5 Gen5 AI Processor 4K

Remastered pure color
powered by processing

The α5 Gen5 AI Processor 4K analyses the original content and optimizes it for improved quality.
folding_feature folding_feature

  • AI Brightness Control

    Automatically adjusts your screen's brightness to match the surrounding ambient lighting levels, ensuring optimal viewing in any setting.
    A screen, half in darkness, half in light, shows an image of colorful macarons. The brightness is adjusted to each side.

  • AI Sound Pro

    Enjoy immersive audio with AI Sound Pro. AI deep learning algorithms convert 2 channels of audio into 5.1.2 virtual surround, allowing any content to be appreciated with rich, enhanced sound. AI Sound Pro also adjusts sound settings based on the type of content you're enjoying for an exceptional audio-visual experience no matter what.
    An epic battle plays out on screen. Arrows show sound flowing from the TV coming from multiple directions and sources.
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A TV carries out commands spoken while pressing a button on a remote control, such as "Turn volume up." A TV carries out commands spoken while pressing a button on a remote control, such as "Turn volume up."
ThinQ AI

Convenience
customized to fit you

LG NanoCell TV features a convenient voice-activated interface that's totally personalized for you.
folding-feature folding-feature

  • Smart Assistant & Connectivity

    LG NanoCell takes convenience to a new level with support for Amazon Alexa, Apple AirPlay, and Homekit. Conveniently monitor connected appliances, check information almost instantly with just your voice.
    A remote control with a speech bubble reading "Find me landscapes." Logos of affiliated OTT services are pictured.
  • *Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
    *Supported menus and apps may vary by country.
    *Menus displayed may be different upon release.
    *Support for AirPlay 2 and HomeKit may vary by region.
    Folding_Disclaimer

  • My Profile

    Set a personalized profile for every member of the family to quickly find the content you want and select frequently used apps with ease.
    LG NanoCell TV showing three different users' LG Account pages and customized recommendations.
    Watch the Full Movie
  • *Reduced or limited content may be shown depending on region and network connectivity.
    *An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.
    Folding_Disclaimer

  • Sports Alert

    Don't miss out on updates from your favorite teams and most important matches.
    A game notification appears at the bottom of the screen. After clicking "Watch" the channel changes to a soccer match.
    Watch the Full Movie
  • *Supported sports and leagues may differ by country.
    *Service availability may differ by region or country.
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*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.
Scenes from Disney's animated film "Encanto" showcase bright, vivid colors on an LG NanoCell TV. Scenes from Disney's animated film "Encanto" showcase bright, vivid colors on an LG NanoCell TV.
NanoCell Cinema

Bring fantasy to your home

Enjoy your favorite movies in stunning Pure Color on LG NanoCell TV's ultra-large screen.
cinema-folding cinema-folding

  • FILMMAKER MODE™

    Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.
    A filmmaker is sitting at a desk using two montiors to edit the colors of a video.
  • *Supported service may differ by country.
    A filmmaker is sitting at a desk using two montiors to edit the colors of a video.

  • HDR 10 Pro

    By applying dynamic tone mapping on a frame-by-frame basis, all types of content are displayed with greater contrast for a more impactful and immersive viewing experience.
    A screen shows a scene from Avengers Endgame. Below, a diagram shows two of the above image, divided to show contrast.

  • A screen shows a scene from Avengers Endgame. Below, a diagram shows two of the above image, divided to show contrast.
  • *Subscription required to access Disney+.
    A screen shows a scene from Avengers Endgame. Below, a diagram shows two of the above image, divided to show contrast.
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A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk. A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk.
NanoCell Gaming

AAA gaming begins here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.
A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk. A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk.

  • Game Optimizer & Dashboard

    Streamline your gaming experience. Access various settings on a single menu for faster, more intuitive operation.
    A gaming menu with features like Low Latency and FPS and settings like Game Optimizer and Dark Room Mode is shown.
  • *Availability of software updates may vary depending on model and region.
    *Items in the Game Optimizer menu may vary by series.
    A gaming menu with features like Low Latency and FPS and settings like Game Optimizer and Dark Room Mode is shown.

  • Game-changing specs

    Enjoy high-speed HDR gaming on NanoCell TV with the latest gaming specifications, including ALLM, eARC, and HGiG. An enhanced audio system helps you become even more immersed in the game.

    A still from a racing game showing the enhanced image quality provided by HGIG and ALLM compared to the image without.
  • *HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make guidelines available for the public in order to improve consumer gaming experiences in HDR.

    A still from a racing game showing the enhanced image quality provided by HGIG and ALLM compared to the image without.
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Rows of OTT content side-scrolls while displaying the OTT provider logo and the thumbnails of content offered. Rows of OTT content side-scrolls while displaying the OTT provider logo and the thumbnails of content offered.

Endless content,
hours of enjoyment

With direct access to major streaming services, you're bound to find something for everyone.
*Netflix streaming membership required.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*Supported service may differ by country.
LG NanoCell TV's recyclable box with flowers and plants sprouting from the top of the box. LG NanoCell TV's recyclable box with flowers and plants sprouting from the top of the box.

Just one more thing
to love about NanoCell

LG NanoCell's packaging has been redesigned using single color printing and a recyclable box.
*Content on box may vary by model or country.
An LG QNED in a dark room. Dyed powders create an explosion of rainbow colors on the TV. An LG QNED in a dark room. Dyed powders create an explosion of rainbow colors on the TV.
Quantum Dot meets NanoCell

Upgrade your view
with QNED color

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MODULE
  • BLU
    Slim Trident (Press 58.4mm)
    Resolution
    4K (3840X2160 )
  • Pixel Type
    RGB
    Hz
    60Hz (T120)
SOC & PICTURE
  • HDR
    HDR10,HLG, Filmmaker Mode, Dynamic Tone Mapping
DESIGN
  • Front / Side
    3sides Cinema (Extrusion Molding)
    Stand
    2 Pole
  • Depth (mm)
    (Thin/Thick)
    19.6 / 58.1
SOUND
  • Output (Channel)
    20W (2.0ch)
    Sound
    Down Firing
  • Sound Effect
    AI Sound Pro
    eARC
    Yes
SMART, UX
  • OS Platform
    webOS 22
    WiFi
    WiFi 5
    802.11ac
  • BT
    BT 5.0
    HDMI
    3 Units
    (HDMI 2.0)
  • USB
    2 Units
    Remote
    Magic+NFC
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*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
From OLED to Smart TVs with unlimited content, and LED televisions with exceptional image quality – there’s an LG TV for every room in your house. Mount them on the wall or rest them on a media centre. And if you want to elevate the audio in your home an LG soundbar product may be right for you. Soundbars for your TV enhance all sound emitted from it, resulting in a more cinematic experience. With a wide range of soundbars to choose from, there's a product for everyone.