All the hype about the OLED models having the best blacks in the industry is absolutely true. The picture quality is simply stunning. It is SOOOO much better than the overly-bright and unnatural Vegas Billboard-like displays found on competitor models. <br><br>A few minor issues: LG lags its competition in app availability. Think HBO Max, for example. How is that not available? Think MLB (Major League Baseball) for another. To my mind, the TV is now just another portal to the internet for streaming, so LG, get with it and offer what people really want by way of popular apps! 90% of the apps you can access on an LG are probably something you could care less about. How many sites offering images of a burning fireplace does someone need?<br><br>Another issue: this set offers scrolling images of classic paintings, seasonal scenes, etc. which are quite nice, however the viewer cannot adjust the scroll. The pictures appear and fade away at a pre-set speed (much too quickly). Me, I might want to enjoy a picture for more than just 15 seconds, like maybe an hour, or maybe all day. Such control is offered on competitor models, and it should not be hard for LG to figure out how to do it.<br><br>Finally, I bought this particular LG model because of it offered integrated 60 watt speakers. The sound is good for television, and it can get loud when playing your latest playlist, but it does distort at higher volumes, and at any level the quality is mushy if you listen for that kind of thing. It is not for audiophiles, but that really isn''t a surprise, as most people buying televisions already expect integrated speakers to be the weakest aspect of the experience. <br><br>Bottom Line: The picture is why you buy, which is why I bought once price came down to earth.