Press Release


LG Aims To Add To Its Success In The Premium TV Market With New 4k OLED TVs


LG Electronics (LG) unveiled the company’s latest OLED TV line-up at its MEA regional launch event held at the Madinat Jumeirah resort in Dubai. The event included a presentation detailing LG’s rise to the top of the global OLED industry and how the company intends to use its edge in technology to build on its leading position by offering its customers the absolute best in innovation, technology and design. Guests were also able to hear video endorsements from Former Director of MBC Action, Iyad Qassem and live endorsements from OLED VIP consumers from the MEA region.

 4k OLED

The regional event was hosted by Mr. Kevin Cha, President, Middle East and Africa Region and Mr. Hyoung S. Park, Group Leader of Home Entertainment Company Sales & Marketing, LG Electronics. Additionally, LG partners and 36 OLED VIP consumers attended from across the Middle East and Africa region to celebrate the launch of the LG OLED TV line up.


The new LG OLED TV delivers perfect black and colors with an infinite contrast ratio as well as wider viewing angles thanks to its self-lighting pixels. Not only is LG the global leader in advanced OLED technology, but the company has also succeeded in creating an absolutely stunning and stylish curved design for its televisions which will compliment any home.

The Premium TV Market  

“The MEA region is a diverse and growing market, and LG sees huge potential here for OLED technology” said Mr. Kevin Cha, President, Middle East & Africa Region, LG Electronics, at the event. “At LG, we intend to create a new market here for the next step in the evolution of TV. As part of our ongoing commitment to giving users the best viewing experience possible, we are proud to continue leading the way in the next generation of home entertainment through our OLED TV’s.”


Incorporating insight from LG’s dedicated R&D team, these new OLED displays are 85% slimmer, 20% narrower, and 26% lighter than competing LCD TVs.

 4k OLED TVs

Why Does Perfect Black Create Perfect Color?

We have all noticed that stars shine brighter on darker nights, with their light appearing more vivid and brilliant against a perfect black backdrop. LG’s OLED TV’s perfect blacks, which no other display can match, creates the same effect, giving the screen an infinite contrast ratio. The screen delivers the deepest blacks and richest colors; providing a greater sense of depth, realism and giving viewers an unrivaled cinematic experience. LG’s OLED TV’s can even perfectly reproduce something as minute as a single strand of hair on a perfect black background.

4k OLED TVs 

Premium Design Creates the Perfect Viewing Experience

Though they differ in screen size and stand design, all three models (77EG9700, 65EG9600 and 55EG9600) boast stylish, striking profiles and measure just 0.24-inches at their thinnest points. Going beyond mere aesthetics, the curved design is functional, as it ensures that the consumer’s eyes are equally distant from each part of the screen. The OLED TV is also able to maintain consistent picture quality from any viewing angle, allowing viewers to enjoy every moment of their favorite show, film or game.

4k OLED TVs 

Stunning Audio Quality with Harmon/Kardon

The 77-inch, 65-inch and 55-inch models all feature an Infinite Contrast ratio, 4K ULTRA HD (resolution of 3840 x 2160 pixels), Tru-4K Engine Pro, webOS, 4K 3D+ ULTRA HD and a HEVC Decoder. Completing the viewing experience, the TV’s ULTRA Surround and smart sound mode is a product of LG’s partnership with Harmon/Kardon, ensuring that the consumer is immersed in a rich and high-quality audio experience that perfectly matches the TV’s visual performance.


WRGB (White-Red-Green-Blue) OLED Technology

Boasting 33 million sub-pixels, the advanced display produces an infinite contrast ratio and lifelike perfect colors that are virtually indiscernible from those found in nature. The screen’s self-lighting pixels provide perfect black and perfect color rendering, as well as a response rate that is 1000 times faster than LCD panels, effectively eliminating motion blur. 


Key Specifications for 77EG9700:*

  • Screen size: 77-inch
  • LG WRGB OLED Technology
  • Infinite Contrast
  • 4K Technology
  • Tru-4K Engine Pro
  • HEVC Decoder
  • 4K 3D+ Technology with Cinema 3D Glasses
  • 2D to 3D Conversion
  • Curved Screen
  • Art Slim design measuring just 0.24-inches at thinnest point
  • Smart TV designed around LG webOS platform
  • Magic Remote
  • 4-channel Speaker System with 70-watts power output
  • Built-in camera
  • Full web browser 

Key Specifications for 65/55EG9600:*

  • Screen size: 65-inch, 55-inch
  • 3840 x 2160 Resolution
  • LG WRGB OLED (4 Color Pixels) Technology
  • Color Refiner
  • 33 million Sub-pixels
  • Infinite Contrast
  • 4K HEVC Decoder
  • 4K Up-scaler
  • Self-Light Pixel
  • Curved Screen
  • Art Slim design measuring just 0.24-inches at thinnest point
  • Floating Stand
  • Smart TV designed around LG webOS2.0 platform
  • Magic Remote
  • Harman/Kardon
  • 2.0 Ch., 20W / 60W Speaker System
  • SmartShare™ (WiDi, Miracast, MHL 2.0)
  • HDMI x 3 / USB x 3

* Specifications may vary depending on the market