I bought a 65 about 2 years ago and loved it, but then when the prices came down the next year, I replace the 65 with a 77 OLed and love this one too. When my brother saw mine, he instantly bought one and so did a friend of mine. The picture is so good, it has an effect on people that aren''t even that into T.V.''s that much. I have never regretted buying the LG. I did try out the 77 Sony for a month, but I didn''t like it as much, the Dolby Vision looks way better on the LG and the menus are also way faster and more intuitive on the LG. In a dark room, the way most watch movies at night, the OLed is far better than any other type of T.V. In a bright room, it still great. It looks way better at home than in a store with crappy lighting bouncing of the screen. Get one home, you''ll keep it for sure. Just buy one as big as you can so you don''t have to do what I did. Go big and go home.