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OLED77C9PVB
LG OLED TV 77 inch C9 Series Perfect Cinema Screen Design 4K HDR Smart TV w/ ThinQ AI
  • LG OLED Display
  • α9 Gen 2 Intelligent Processor
  • LG ThinQ AI
  • 4K Cinema HDR
  • Dolby Atmos
  • webOS Smart TV with Magic Remote

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LG OLED TV 77 inch C9 Series Perfect Cinema Screen Design 4K HDR Smart TV w/ ThinQ AI
55C9-CNET
“It's tough to improve the picture quality of OLED TVs, but LG did it again.”
55C9-Deigital-Trends
“LG’s C9 OLED sets the bar for excellence.”
55C9-iF
iF Design Award 2019 Winner
55C9-Reddot
Red Dot Design Award 2019 Winner
55C9-Tech-Radar
"A triumph of OLED evolution"
*LG ThinQ AI activated by "Microphone Button".
*The actual product may differ from image shown.

Brings Images to Life

OLED Black, stunning contrast creates the color more intense and adds depth to the image.
Brings Images to Life1 Brings Images to Life2
  • Black, The Most Important Color

    LG OLED TV ensures the OLED Black with over 8 million self-lighting pixels which can control their own luminance individually. It brings out the richness in all colors, uncovers the hidden details and even reveals life.
  • OLED Black, Hollywood Filmmaker's Inspiration

    "The OLED Black now gives you a portal into that world as opposed to a display of that world." Listen to famous VFX(Visual effects) Supervisor, Rob Legato's experiences with LG OLED TV.

Dolby Vision & Atmos
Cinema Experience at Home

Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.
Dolby Vision & Atmos<br>Cinema Experience at Home1 Dolby Vision & Atmos<br>Cinema Experience at Home2
  • Dolby Vision and Atmos is world's renowned HDR and sound solution. It delivers cinematic experience the creator intended by optimizing the picture and sound.
*Dolby Vision is a trademark of Dolby Laboratories. Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

4K Cinema HDR
Delivers The Filmmaker's Vision

LG's 4K Cinema HDR trues to the filmmaker's vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.
4K Cinema HDR<br>Delivers The Filmmaker's Vision1 4K Cinema HDR<br>Delivers The Filmmaker's Vision2
  • A Source of Inspiration to Hollywood Filmmakers

    “I see all these details in the bright highlights that aren't there in any other format.” Now, Listen to a director of Deadpool, Tim miller’s opinions about LG OLED TV's HDR.

  • Technicolor Expert Mode
    - Hollywood Color Expertise in Your Home

    LG has been working with Technicolor which makes the image look as close as possible to what was intended by creators. Featuring Technicolor Expert Mode, LG OLED TV has been optimized to display content as it is approved by directors in Technicolor's industry leading facilities.
*HDR10 Pro and HLG Pro is LG's own proprietary HDR solution which process HDR signal dynamically frame by frame using enhanced dynamic tone mapping.
*The actual product may differ from image shown.
*The actual product may differ from image shown.
*1ms response time is based on GtoG which means grey to grey.
*VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode)
*The input lag data is based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.
* Based on the test conducted with LG Display's 77" OLED panel.

DIMENSIONS & WEIGHTS

  • No stand (Kg)
    29.9Kg
    With stand (Kg)
    33.7Kg
  • No stand W x H x D (mm)
    1722 x 991 x 56
    With stand W x H x D (mm)
    1722 x 1042 x 270
  • Width of Stand (mm)
    750

DISPLAY

  • Display Type
    OLED
    Screen Size
    77"
  • Resolution
    3840*2160
    Viewing Angle
    Perfect Viewing Angle
  • Wide Color Gamut
    Perfect Color
    Biliion Rich Color
    Yes
  • Dimming
    Pixel Dimming
    Black
    Infinite Contrast
  • Ultra Luminance
    Ultra Luminance Pro

VIDEO(PICTURE QUALITY)

  • Deep Learning AI Picture
    Yes
    AI Brightness
    Yes
  • HDR
    4K Cinema HDR
    Dolby Vision
    Yes (4K/2K)
  • HDR10 Pro
    Yes (4K/2K)
    HLG
    Yes (4K/2K)
  • Advanced HDR by Technicolor / Technicolor Expert Mode
    Yes
    HDR Effect
    Yes (4K/2K)
  • Dynamic Tone Mapping
    HDR Dynamic Tone Mapping Pro
    4K HFR
    Yes
  • 2K HFR
    Yes / Yes
    Motion Pro
    OLED Motion
  • Object Depth Enhancer
    Yes
    Color Enhancer
    Advanced Color Enhancer
  • Color Accuracy
    True Color Accuracy Pro
    Upscaler
    4K Upscaler
  • Noise Reduction
    Quad Step NR
    Frequency based Sharpness Enhancer
    Yes
  • HEVC (Video Decoder)
    4K@120P, 10bit
    VP9 (Video Decoder)
    4K@60P, 10bit
  • Instant Game Response (VRR/ALLM)
    Yes / Yes
    Picture Mode
    Yes 10 modes (Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, technicolor Expert, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

AUDIO

  • Speaker (Sound Output)
    40W (WF:20W, 10W per Channel)
    Channel
    2.2 ch
  • Direction
    Front Firing
    Down Firing
    Simultaneous Audio Output
    Yes (Optical Output or HP Support Model)
  • Dolby Atmos
    Yes
    AI Sound
    Yes
  • Adaptive Sound Control
    Yes
    One Touch Sound Tuning
    Yes
  • Surround Mode
    Dolby Surround / OLED Surround
    Clear Voice
    Clear Voice III
  • WiSA Speakers
    Yes (2.0ch)
    LG Sound Sync
    Yes
  • Auto Notification (Bluetooth easy paring)
    Yes
    Bluetooth Audio Playback
    Yes
  • DTS Decoder
    Yes
    Audio Codec
    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X (Refer to manual)

AI FUNCTION

  • ThinQ
    Yes
    Intelligent Voice Recognition
    Yes
  • Speech to Text
    Yes
    LG Voice Search
    Yes
  • AI UX
    Yes
    AI Home
    Yes
  • AI Recommendation/AI
    Yes
    Intelligent Edit
    Yes
  • Home Dashboard
    Yes
    Auto Device Detection
    Yes
  • Mobile Connectivity
    Yes
    LG TV Plus App
    Yes
  • Smart ThinQ App
    Yes

SMART FUNCTION

  • Operating System (OS)
    webOS Smart TV
    Number of CPUs
    Quad
  • Magic Remote Control
    Built-In
    Quick Access
    Yes
  • Universal Control
    Yes
    360° VR Play
    Yes
  • Magic Link
    Yes (Iran, Syria, Sudan excludes youtube)
    Gallery
    Yes
  • LG Content Store
    Yes
    Multi-view
    Yes
  • DIAL
    Yes
    Web Browser
    Yes
  • Music Player
    Yes
    Mobile TV On
    Yes
  • Wi-Fi TV On
    Yes
    Bluetooth Low Energy On
    Yes
  • Network File Browser
    Yes
    Block access to harmful site
    Yes
  • Hotel Mode
    Yes

BROADCASTING SYSTEM

  • Digital TV Reception(Terrestrial,Cable,Satellite)
    Yes DVB-T2/C/S2
    (IRAN : DVB-T2/C)
    Terrestrial
    DVB-T2
  • Cable
    DVB-C
    Satellite
    Yes DVB-S2
    (except Iran)
  • Analog TV Reception
    Yes
    Data Broadcasting (Country Spec)
    Yes
  • Teletext Page
    Yes
    Teletext (Top/Flof/List)
    Yes
  • [DVB] Subtitle
    Yes
    AD (Audio Description)
    Yes
  • EPG (8days)
    Yes

CONNECTIVITY

  • Screen Share
    Yes
    HDMI
    1 (Rear) / 3 (Side)
  • Version
    HDMI 2.1
    Simplink (HDMI CEC)
    Yes
  • eARC / ARC (Audio Return Channel)
    eARC (HDMI 2)
    USB
    2 (Rear) / 1 (Side)
  • LAN
    Yes (Rear)
    Composite In (AV)
    Yes (Rear, Gender Type)
  • RF In
    2 (Rear, RF/Sat)
    * Iran : 1 (Rear, RF)
    SPDIF (Optical Digital Audio Out)
    Yes (Rear)
  • Headphone out
    Yes (Rear)
    Line out
    Yes (Headphone out common)
  • Wifi
    Yes (802.11ac)
    Bluetooth
    Yes (V5.0)

POWER & GREEN

  • Power Supply
    AC 100~240V 50-60Hz
    Standby Power Consumption
    Under 0.5W
  • Energy saving Mode
    Yes
    Illuminance Green sensor
    Yes (white sensor)

ACCESSORY

  • Remote
    MR19
    Component / AV Gender
    Yes
  • Battereis
    Yes (AA x 2EA)
    Power Cable
    Yes (TV Attached)

ADDITIONAL FEATURE

  • Auto Calibration
    Yes
    Time Machine (DVR)
    Yes
  • Digital Recording
    Yes
    Analog DVR
    Yes
  • Time Shift
    Yes
    VESA Wall Mount Model
    Refer to Accessory Sheet
What people are saying
4.6 / 5
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Reviews
hoseb007
2021-04-06 04:45:26
I recommend this product
Not happy with the color
Sometimes the color, for example on a program the deep blue color on a shirt, the pixel seem scrambled
I recommend this product

Originally posted on LG.com/US

Post Comment
Trinimini
2021-02-22 13:00:08
I recommend this product
Great features but service horrible if you need an
Tv works great but not for everyday use and not that reliable. Quick burnout. I spoke to LG to get a replacement and after almost an hour and a half on the phone I was told emphatically that someone was going to come and see and dice the television. Still waiting. If you want a nice TV that does not last long feel free to buy
I recommend this product

Originally posted on LG.com/US

Post Comment
BangkokBill
2021-02-12 08:30:09
I recommend this product
Perfect Picture
I bought a 65 about 2 years ago and loved it, but then when the prices came down the next year, I replace the 65 with a 77 OLed and love this one too. When my brother saw mine, he instantly bought one and so did a friend of mine. The picture is so good, it has an effect on people that aren''t even that into T.V.''s that much. I have never regretted buying the LG. I did try out the 77 Sony for a month, but I didn''t like it as much, the Dolby Vision looks way better on the LG and the menus are also way faster and more intuitive on the LG. In a dark room, the way most watch movies at night, the OLed is far better than any other type of T.V. In a bright room, it still great. It looks way better at home than in a store with crappy lighting bouncing of the screen. Get one home, you''ll keep it for sure. Just buy one as big as you can so you don''t have to do what I did. Go big and go home.
I recommend this product

Originally posted on LG.com/US

Post Comment
VictorC88
2021-02-06 14:30:19
I recommend this product
Amazing
Hands down best tv I have had other brand TVs but best in the game .
I recommend this product

Originally posted on LG.com/US

Post Comment
Spatula
2021-02-02 07:45:06
I recommend this product
Nirvana!
I''d been dreaming about LG OLED TVs for years and saving up money. I finally got my 77 TV about a year ago and it still blows my mind every time we watch it! For decades, I''ve been obsessed with finding a TV with decent blacks that are not too grey or green. My old plasma TV was not bad, but this OLED is finally nirvana in this regard. Blacks are pure black and the colors just explode on the screen in contrast. I would recommend to anyone who is a stickler for picture quality. (It may be too expensive for those who don''t really care, hence the Value rating.)
I recommend this product

Originally posted on LG.com/US

Post Comment
amf854ever
2021-01-30 05:00:16
I recommend this product
Best OLED on the market for price and features
Simply put...this TV is BOSS!!! I love it and was happy to spend this money on such a fantastic product. My family will enjoy it for many years to come
I recommend this product

Originally posted on LG.com/US

Post Comment
Poziesmom
2021-01-28 04:45:22
I recommend this product
Great clarity, color and Picture!!
I bought this TV for my new to me home and it''s on the wall and I absolutely LOVE it.
I recommend this product

Originally posted on LG.com/US

Post Comment
Sahan Ratnayake
2021-01-24 16:35:19
I recommend this product
Sahan Ratnayake
Blacks look crispy black! What a beautiful looking tiny piece of glass. Picture quality of LG is unmatched to any competitors out there. Love how images look 3D with true depth created by OLED. OS of the system is really fast and well aided with the convince of magic remote. Best TV of 2020!
I recommend this product

Originally posted on LG.com/AE

Post Comment
Manojkumar
2021-01-24 16:35:19
I recommend this product
Manojkumar
I am using LG LED TV 42- inch, model number 303NDJXJ9242 since 2013. The performance of the product is excellent. Very good picture quality and sound. It is the best product in my home among's other electronic devices. It is durable and trustworthy. This 42-inch TV is pretty great.
I recommend this product

Originally posted on LG.com/AE

Post Comment
Maruthi gugalavath
2021-01-24 16:35:19
I recommend this product
Maruthi gugalavath
Lg is the best quality company i am always being only lg life is gold
I recommend this product

Originally posted on LG.com/AE

Post Comment

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