LG, UHD 4K TV, 55 inch UR78 series, WebOS Smart AI ThinQ, Magic Remote, 3 side cinema, HDR10, HLG, AI Sound (5.1ch), 2 Pole stand, 2023 New

LG, UHD 4K TV, 55 inch UR78 series, WebOS Smart AI ThinQ, Magic Remote, 3 side cinema, HDR10, HLG, AI Sound (5.1ch), 2 Pole stand, 2023 New

55UR78006LL

LG, UHD 4K TV, 55 inch UR78 series, WebOS Smart AI ThinQ, Magic Remote, 3 side cinema, HDR10, HLG, AI Sound (5.1ch), 2 Pole stand, 2023 New

A front view of the LG UHD TV

*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.

The nature image with rock mountain facing each other from above and below shows the contrast and details.

Reveal the Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid color and remarkable detail.

*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.

α5 AI Processor 4K Gen6

Boost your viewing experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.

*86"UR78 feature α7 AI Processor 4K Gen6.

A view of nature, compared picture quality that non 4K content and upscaled 4K content.

Redefine Scale of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

*Image quality of upscaled content will vary based on the source resolution.

A UHD TV mount on wall behind a tabe with zen style setting.

See UHD TV on a Whole New Scale

Experience your favorite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
A half of bottom screen and half of the sound bar. The TV displays white hoarses running above the water.

The interface to change settings is displayed on the TV screen.

WOW Interface

Diversified Settings

When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.

*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

AI Concierge

Get recommendations for new things to watch based on your voice search history.

A man's face is displayed on the TV screen, and recommended keywords are displayed nearby.

*Service Availability may vary depending on region and series.
*'For you keyword' can only be provided in countries that support NLP in their native language.

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter

*'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.

Image showing a couple watching a show using an LG UHD TV.

Cinema-Like Immersion at Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.

There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO and PRIME VIDEO's The rings of power.

Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

*Netflix streaming membership required.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*Apple TV+ and/or select content may not be available in all regions.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*Supported services may differ by country.

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

HGiG

LG is partnered with some of the big names in the gaming industry, allowing you to enjoy the latest HDR games and immerse yourself in your gameplay.

*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.

A flower box upcycled using an LG UHD TV box packaging.

Sustainability

Greener for Better

LG UHD TV's redesigned packaging uses single color printing and a recyclable box.

*Content on box may vary by model or country.

Key Specs

  • Display Type

    4K UHD

  • Refresh Rate

    60Hz Native

  • Picture Processor

    α5 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    HDR10 / HLG

  • Audio Output

    20W

  • Speaker System

    2.0 channel

All Spec

PICTURE (DISPLAY)

  • Display Type

    4K UHD

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Backlight Type

    Direct

  • Refresh Rate

    60Hz Native

PICTURE (PROCESSING)

  • Picture Processor

    α5 AI Processor 4K Gen6

  • AI Upscaling

    4K Upscaling

  • Dynamic Tone Mapping

    Yes

  • AI Brightness Control

    Yes

  • HDR (High Dynamic Range)

    HDR10 / HLG

  • FILMMAKER MODE™

    Yes

  • Picture Mode

    9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

GAMING

  • HGIG Mode

    Yes

  • Game Optimizer

    Yes (Game Dashboard)

  • ALLM (Auto Low Latency Mode)

    Yes

ACCESSIBILITY

  • High Contrast

    Yes

  • Gray Scale

    Yes

  • Invert Colors

    Yes

AUDIO

  • AI Sound

    AI Sound (Virtual 5.1 Up-mix)

  • Clear Voice Pro

    Yes

  • LG Sound Sync

    Yes

  • Sound Mode Share

    Yes

  • Simultaneous Audio Output

    Yes

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Audio Output

    20W

  • Speaker System

    2.0 channel

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • AI Acoustic Tuning

    Yes

  • Speaker Direction

    Down Firing

CONNECTIVITY

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • Bluetooth Support

    Yes (v 5.0)

  • Ethernet Input

    1ea

  • Simplink (HDMI CEC)

    Yes

  • SPDIF (Optical Digital Audio Out)

    1ea

  • HDMI Input

    3ea (supports eARC, ALLM as specified in HDMI 2.1)

  • RF Input (Antenna/Cable)

    2ea

  • USB Input

    2ea (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

SMART TV

  • Sports Alert

    Yes

  • Operating System (OS)

    webOS 23

  • ThinQ

    Yes

  • Family Settings

    Yes

  • USB Camera Compatible

    Yes

  • Smartphone Remote App

    Yes (LG ThinQ)

  • Intelligent Voice Recognition

    Yes (Arabic/Turkiyish)

  • Magic Remote Control

    Built-In

  • Room to Room Share

    Yes (Receiver)

  • Full Web Browser

    Yes

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

ACCESSORIES INCLUDED

  • Remote

    Magic Remote

  • Remote Control Batteries

    Yes (AA x 2EA)

  • Power Cable

    Yes (Detachable)

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