1/5
Logo Image

1/5
LG Logo
Red Banner

Discover AI TV Technology with LG's Alpha 11 Processor

Published Apr 22, 2025

Reading Time: 9 min

LG ThinQ AI TV with Google Assistant integration, showcasing a vibrant landscape image in a modern living room setting.

As artificial intelligence becomes a bigger part of our daily lives, it's also reshaping the latest TV technology. AI-powered TVs now offer advanced features like voice recognition, natural language processing, and seamless connections with other smart devices—all designed to elevate your viewing experience. With machine learning, these TVs analyze your habits and predict your needs, providing a more personalized, high-tech experience.

What is AI TV?

TVs with AI are revolutionizing home entertainment by incorporating sophisticated artificial intelligence directly into TV technology. With LG’s AI TVs, you can control your TV with simple voice commands, while AI works behind the scenes to enhance picture and sound quality. This smart technology automatically adjusts settings based on the content you’re watching and your environment, optimizing your viewing experience.

Man enjoying a smart TV experience with an LG AI TV featuring a user-friendly interface and streaming options in a modern living room.

How is AI implemented in a TV?

A TV’s processor acts as its brain! It’s responsible for the smooth operation of your TV and manages all its key functions. The processor ensures seamless transitions between apps, services, and device settings. When a Smart TV is integrated with AI technology, it can learn from how you use it. Based on your interaction patterns, AI helps create a more personalized and tailored experience.


LG’s OLED evo C4 4K Smart TV and OLED evo AI G4 4K Smart TV are excellent examples of this advanced AI technology at work. Featuring the latest Alpha 9 and Alpha 11 AI processors, these models enhance picture and sound quality by analyzing content in real-time and adjusting settings accordingly. This results in a viewing experience that’s perfectly tailored to your preferences, whether you’re watching movies, playing games, or streaming shows. With LG's AI-powered OLED TVs, you not only get stunning visuals but also an intelligent, adaptive experience that evolves with your needs.

LG’s Alpha 11 AI Processor

LG’s Alpha 11 AI processor takes TV performance to the next level, delivering exceptional picture quality and advanced performance. Using deep learning algorithms, it analyzes content and optimizes settings in real-time, ensuring each scene is shown with incredible detail and clarity. Some key features include:


  • AI Customization: Features like AI Picture Wizard, AI Brightness Control, and Acoustic Tuning offer a personalized viewing experience by adjusting settings based on your preferences and environment.

  • AI Concierge: This feature provides personalized content recommendations, making it easy to discover new shows and movies based on your viewing habits.

  • AI Chatbot: Offers interactive assistance and control, simplifying navigation and customization of your TV experience.

  • AI Picture Pro: Enhances every detail on the screen by analyzing and optimizing image quality in real-time.

  • AI Sound Pro: Automatically adjusts the audio to deliver the best possible sound experience, tailored to what you’re watching.
A modern living room with a large wall-mounted TV showing a vivid sunset over a calm lake, cozy beige furniture, a marble coffee table with a plant, and soft natural light filling the space.

How does AI in TV improve image quality? What is AI Image Upscaling?

AI uses advanced algorithms to boost the resolution of digital images. This doesn’t mean adding new pixels to low-res images; instead, it enhances the existing pixels to improve overall image quality:

  • AI identifies different elements in an image or video and enhances them.

  • AI adjusts brightness and contrast, ensuring detailed display in both bright and dark scenes.

  • AI detects motion blurs and enables smoother transitions between scenes.

LG’s AI-driven image upscaling technology pinpoints gaps in an image and uses AI enhancements to improve its quality. Powered by machine learning, these AI image enhancers continuously improve over time, refining image quality as they process more visuals.


The Alpha 11 AI Processor in LG’s AI TVs takes this technology further with deep-learning algorithms designed to enhance picture clarity. Here’s how it works:

  • AI Picture Pro: Capturing Detail on the Big Stage
    • The Problem: Imagine watching a beautifully detailed scene like the Duomo in Florence on a travel show, an ancient Roman amphitheater in a blockbuster, or a crowded football stadium. With all the intricate details, some of the clarity may be lost when viewed on a TV.

    • How AI Helps: AI Picture Pro uses deep-learning to analyze content and identify areas needing improvement. It reduces image noise and enhances sharpness so even expansive, complex scenes stay crisp. AI Noise Reduction and AI Super Resolution work together to deliver realistic visuals, revealing the smallest details to elevate your viewing experience.

  • AI Brightness Control: Watching Movies in the Sun
    • The Problem: You watch TV at different times of the day, and lighting conditions in your room shift, with sunlight hitting the screen or nightfall dimming the room. Adjusting the TV for these changing light levels can be difficult.

    • How AI Helps: LG OLED AI Brightness Control uses an advanced ambient sensor to detect lighting changes and automatically tweak the brightness settings. Whether it's daytime or night, your TV adapts to optimize the picture for each scene. This tech enhances movies shot in Dolby Vision HDR, so even when watching a moody film on a bright afternoon, darker elements like shadowy streets or stormy landscapes stay clear and detailed.

Luxurious living room featuring an LG AI TV and a top-tier sound system, delivering a cinematic experience with stunning visuals and immersive sound.

How does AI improve audio quality?

AI technology, combined with machine learning algorithms, enhances audio quality in devices like TVs.


By analyzing large datasets, AI can upscale audio and clarify voices. Advanced methods like spectral gating and neural networks help eliminate unwanted noise without affecting essential sounds. For instance, during live broadcasts, where background noise can vary, AI audio tech ensures unwanted sounds are controlled for a clearer listening experience.

  • AI adjusts TV audio levels for consistent volume across different content, improving voice clarity for sharper dialogue.

  • AI continuously processes audio in real time, ensuring that vocals remain crisp and clear.

  • AI can create a 3D audio experience, even from a standard stereo source, enhancing immersion.

What is AI Sound on LG TV?

LG AI Sound Pro is a cutting-edge feature that leverages AI to elevate the audio quality in your TV, delivering an immersive sound experience. Here’s a breakdown of how it works:

  • AI Sound Pro: Boosting Audio for Maximum Impact
    • The Problem: Picture watching a nature documentary where wildebeests thunder across the African plains. While the visuals are breathtaking, the sound might not fully capture the epic atmosphere of the scene.

    • How AI Helps: Powered by the Alpha 11 processor, AI Sound Pro analyzes audio sources and up-mixes them to create an enveloping sound environment. It dynamically adjusts the audio to match the scale of the scene, making you feel like you’re right there on the plains. From the pounding of hooves to the distant roars, the sound surrounds you, amplifying every detail with deep bass and rich clarity.

  • AI Acoustic Tuning: Sound Tailored to Your Space
    • The Problem: Sound often projects in a straight line from your TV, but furniture or room layout can block or distort it, reducing its effectiveness.

    • How AI Helps: AI Acoustic Tuning detects your room’s layout and your seating position, creating a custom sound profile optimized for your unique space. Using the LG Magic Remote, you simply hold it where you normally sit, and the AI adjusts the sound to navigate around obstacles like coffee tables or shelves. This ensures you experience the most accurate, immersive audio possible, no matter your room’s configuration.

Two LG AI TVs side-by-side, showcasing cutting-edge display technology and AI-powered visuals for an unparalleled entertainment experience.

How will AI impact television experience?

With AI-driven advancements transforming our TV viewing experience, LG continues to lead the charge with cutting-edge display technology and innovative AI-enhanced features. From voice controls to personalized content recommendations, AI is reshaping how we interact with our TVs, making it smarter, more immersive, and perfectly tailored to individual preferences. As we move forward, AI’s potential will only continue to evolve, enhancing the way we watch and interact with our home entertainment systems.

What is webOS?

Designed to elevate your entertainment, LG’s webOS 24 is more powerful than ever thanks to advanced AI integration. Features like AI Picture Wizard and AI Concierge work hand-in-hand with innovative webOS functionalities such as My Profile and Quick Cards, offering a truly personalized and enhanced TV experience. This blend of AI and webOS ensures your TV adapts to your preferences, delivering a viewing experience unlike any other.

  • My Profile lets each family member enjoy their own personalized home screen, complete with tailored content suggestions.

  • With Quick Cards, you can dive straight into your favorite activities like gaming, music, or even work-from-home setups.

  • AI Picture Wizard helps you create a custom picture preset suited to your taste, while AI Concierge intuitively recommends content based on your viewing habits.

Embrace the future of television with webOS 24 and enjoy a truly personalized viewing experience, enhanced and updated annually through LG's Re:New Program, keeping your TV fresh and updated with new features every year.

Other AI TV FAQs

How can AI improve voice controls?

Voice assistants and voice-controlled devices have quickly become a household staple in recent years. From managing smart home devices to setting reminders, making phone calls, and sending texts, they’ve transformed how we interact with technology—without even needing to touch a phone or computer.


What you might not know is that many AI-powered TVs now come equipped with integrated voice command technology. This allows you to easily control your TV—turn it off, adjust the volume, switch channels, change modes, and search for content—all with simple voice commands. As AI voice control technology advances, it’s becoming more adept at recognizing distinct speech patterns and accents, thanks to machine learning algorithms.

Can AI be used to generate subtitles?

Subtitles play a crucial role in the entertainment industry, connecting content with global audiences. AI-enhanced TV technologies are designed to listen to audio and dialogue, automatically generating transcripts. This makes it easier for editors to review and ensure accuracy, significantly speeding up the process compared to creating subtitles manually.


AI can also generate real-time subtitles, a feature already in use on platforms like YouTube. These AI systems are trained to recognize human voices and create subtitles on the fly, relying on a vast dataset to account for different accents and speech patterns.


However, on platforms where new content is constantly being uploaded, like YouTube, the AI may occasionally misinterpret words. As AI continues to evolve, it’s becoming increasingly capable of correcting these errors and improving accuracy.

Does AI TV help conserve energy?

AI can help conserve energy by automatically adjusting screen brightness and audio levels based on the room's conditions. It can also enable features like automatic sleep mode, which may make your TV more energy-efficient.

What is ThinQ AI on LG TV?

ThinQ AI is LG’s proprietary artificial intelligence technology, available across a range of smart products, including refrigerators, washing machines, smart speakers, and, of course, LG TVs.


On LG TVs, ThinQ AI learns from your usage patterns and helps customize your home screen and settings based on your preferences. For example, if you frequently use Netflix or Prime Video, your TV will reorder apps to make them more accessible, along with recommending shows from those streaming services that align with your interests.


AI technology marks a major leap forward in television innovation, transforming the viewing experience through enhanced picture and sound quality, personalized content recommendations, and customized settings. As AI continues to advance, it’s making TVs even more immersive and intuitive.


Browse latest LG TVs with AI ThinQ capabilities integrated into them.


Life’s Good!


Featured Products:

  1. https://www.lg.com/us/tvs/lg-oled65c4pua-oled-4k-tv
  2. https://www.lg.com/us/tvs/lg-oled65g4sub-oled-4k-tv
  3. https://www.lg.com/us/tvs/lg-oled77g4wua-oled-4k-tv
  4. https://www.lg.com/us/tvs/lg-oled77m3pua-oled-4k-tv

Red Banner

Related Articles

Content Hub Images

Best LG Camping Gadgets for Your Next Getaway | LG US

Read Article
Content Hub Images

LG’s Luxury Tech Gadgets & High-End Gifts Ideas for Men | LG US

Content Hub Images

LG's Luxury Tech Gifts & Gadgets Ideas for Women | LG US

Content Hub Images

Smart Home Devices: Top LG Tech for Home Automation | LG US


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

USA, English

Social Support

  • /LGUSSupport
  • @lgussupport


BusinessPrivacyDo Not Sell or Share My Personal InformationTerms of UseTerms of PurchasePatentAccessibility HelpSite Map
LG Logo Copyright © 2009-2025 LG Electronics. All Rights Reserved
LG LogoLG Jeong-Do Management Ethics Hotline