LG SIGNATURE Celebrates The Future Of Quiet Luxury At Exclusive "What's Your Signature?" Gala At The Guggenheim Museum In New York

LG SIGNATURE pays tribute to its three new premium collections at a gala featuring celebrity performers, creators, and world-class design

News Summary

• LG SIGNATURE has launched its new "What’s your signature?" campaign, highlighting three distinct design collections that inspire consumers to define their personal style through premium kitchen and laundry appliances: Iconic, Seamless, and Tailored. 
• The campaign will culminate in an exclusive gala at the Guggenheim Museum in New York on October 8, 2026. The event will welcome LG SIGNATURE friend acclaimed actress Leslie Bibb and feature a gold-carpet arrival experience, live performances, spotlighting John Mayer, and interactive culinary demonstrations led by world-renowned chocolatier Amaury Guichon. 
• LG SIGNATURE's three collections are designed to meet varying lifestyle and aesthetic preferences while maintaining the brand's commitment to elevated design and innovation. 
• The Iconic Collection showcases timeless design, premium finishes, and high-performance innovation. The Seamless Collection emphasizes subtle sophistication, with appliances that integrate effortlessly into the home environment. The Tailored Collection focuses on personalization, offering curated finishes and adaptable design details that allow homeowners to express their individual style. 

ENGLEWOOD CLIFFS, N.J., October 8, 2026 – LG SIGNATURE, the premium appliance brand from LG Electronics, will host an exclusive gala in New York City tonight, as the centerpiece of the brand’s newly launched “What’s your signature?” campaign, an integrated initiative celebrating modern design equity, intuitive innovation, and individual self-expression in the home. By combining a quiet presence with high-grade performance, LG SIGNATURE offers premium kitchen and laundry appliances designed to be chosen as thoughtfully as fine furniture.

An Immersive Evening of Culture, Design, and Culinary Craft

Beginning with a gold-carpet arrival, tonight’s event will unite celebrities, influencers, top-tier lifestyle and interior design media, LG executives and premier retail partners ¹.

The event will welcome acclaimed actress Leslie Bibb and featuring an intimate live performance by seven-time GRAMMY® Award-winning artist, celebrated songwriter, and iconic guitar player, John Mayer, the evening promises a star-studded celebration curated for top tastemakers. Interactive experiences will highlight the event, such as live chocolate artistry by world-renowned pastry chef and social media phenomenon Amaury Guichon, concluding with an exclusive dinner program. Throughout the night, LG SIGNATURE will award visionary leaders whose signature moves, looks, and community impact mirror the core pillars of the brand’s collection.

Showcasing the Future of Premium Kitchen and Laundry Appliances

At the heart of the event, guests will discover three LG SIGNATURE collections: Iconic, Seamless, and Tailored, each crafted to create a unified home experience that blends elevated design with user-centric innovation.

Redefining modern culinary craft, the kitchen lineup fuses precision cooking and smart cooling technologies with sleek, minimalist engineering. Designed for seamless architectural integration, these appliances empower home chefs with responsive controls, high-grade performance, and timeless style.

Complementing the kitchen, the laundry line transforms garment care through advanced Inverter Heat Pump drying, AI fabric sensing, and space-saving ventless design. These versatile solutions fit gracefully into dressing rooms, primary bathrooms, or custom spaces to quietly enhance daily living.

• 1. Iconic Collection – The Signature of Confidence
  • Defined by enduring craftsmanship, elevated aesthetics, and timeless innovation. 
  • UM22WZH98S – 22 cu. ft. 4-Door French Door Refrigerator: Features Zero Clearance™ hinges, dual ice makers with mini cubes and slow-melting Big Craft Ice™, and a versatile Full-Convert Drawer™ for flexible storage and entertaining.  
• 2. Seamless Collection – The Signature of Subtlety
  • Crafted for understated sophistication, with ultra-flush appliances designed to complement modern cabinetry and architectural interiors. 
  • CBIU3639BE– 36” Smart Induction Cooktop with 5 Burners and Flex Cooking Zone: Offers sleek, professional control with a responsive 6.8" LCD touch display, powerful UltraHeat™ dual-element heating, a Flexible Cooking Zone for larger cookware, ENERGY STAR® certified performance, and smart LG ThinQ® connectivity.  
• 3. Tailored Collection – The Signature of Expression
  • Curated finishes and refined materials designed to reflect personal style and create a distinctly individual space. 
  • LSIU6338NE –30” Smart Slide-In Induction Range in Essence White: Combines ProBake Convection®, Air Sous Vide, Air Fry, and precise induction cooking in an elegant Essence White finish. 
  • UM23BZH98E – 22 cu. ft. Counter-Depth French Door Refrigerator in Essence White: Features a flush-fit design with Zero Clearance™ hinges, a flexible Full-Convert Drawer™, and Big Craft Ice™ for elevated everyday living and entertaining.  

To learn more about LG SIGNATURE and the new Iconic, Seamless, and Tailored collections, visit https://www.lg.com/us/lg-signature.

To learn more about LG’s other innovations, visit the LG US Newsroom - https://www.lg.com/us/newsroom

^1. Event details and participating talent are subject to change