LG SIGNATURE Presents Three New Premium Appliance Collections at the Guggenheim Museum in New York

Published October 12, 2026

Leslie Bibb, John Mayer, Amaury Guichon and a Host of Cultural Tastemakers Came Together for an Evening Celebrating Personal Style, Design and the Newest LG SIGNATURE Collections

News Summary:

LG SIGNATURE held an exclusive celebration at New York City’s Solomon R. Guggenheim Museum, bringing together celebrities, creatives, influencers and tastemakers, for an evening centered on individuality, design and elevated living with its “What’s your signature?” gala.
The star-studded evening welcomed Leslie Bibb, an Emmy-nominated actress known for roles in The White Lotus, Hacks, Palm Royale, Iron Man and Talladega Nights, and featured a live performance by seven-time GRAMMY® Award-winning artist, celebrated songwriter, and iconic guitar player, John Mayer, alongside a culinary experience from world-renowned pastry chef and chocolatier Amaury Guichon.
Guests experienced highlights from LG SIGNATURE’s collections, including Iconic, Seamless and Tailored, through immersive product and lifestyle experiences showcasing the intersection of sophisticated design, advanced technology and performance.

ENGLEWOOD CLIFFS, N.J., October 11, 2026 – LG SIGNATURE, the premium appliance brand from LG Electronics, brought its “What’s your signature?” campaign to life on October 8 with an exclusive celebration at New York City’s Soloman R. Guggenheim Museum. The event brought together celebrities, creatives, influencers, and tastemakers for an evening celebrating individuality, elevated design and modern living. Pairing a quiet presence with high-grade performance, the celebration highlighted LG SIGNATURE's ongoing commitment to thoughtfully designed appliances.

A Star-Studded Evening

Joined by acclaimed actress Leslie Bibb, the evening began with a gold-carpet arrival and a musical performance by The Womack Sisters before guests explored immersive experiences inspired by LG SIGNATURE’s three collections: Iconic, Seamless and Tailored. Each collection offered a distinct expression of premium kitchen design, reflecting the campaign’s celebration of modern aesthetics, thoughtful innovation and individual expression.

The evening continued with an interactive chocolate culinary experience from world-renowned pastry chef and chocolatier Amaury Guichon, curated three signature dishes by James Beard Award-winning Chef Kwame Onwuachi and a live musical performance from seven-time GRAMMY® Award-winning artist, celebrated songwriter, and iconic guitar player, John Mayer.

“What I love about LG SIGNATURE is the idea that great design should feel personal and unmistakably your own,” said Leslie Bibb. “It’s been such a pleasure to partner with LG SIGNATURE and celebrate that idea alongside so many incredible people from the worlds of art, design, music and culture. This was the perfect setting to bring the brand’s vision to life and celebrate the distinct signatures that make each of us unique.”

Celebrating Distinctive Signatures

The evening included an awards presentation for Drew Barrymore, Amaury Guichon and Kwame Onwuachi, who received the Iconic Signature Award, Seamless Signature Award and Tailored Signature Award, respectively.

“The Guggenheim provided an extraordinary backdrop for LG SIGNATURE to celebrate individuality, design and the people who leave their own signature on culture,” said Kevin Jeong, Executive Vice President and Head of Home Appliance Solutions at LG. “From our collections to the evening’s performances and recognitions, every detail reflected the spirit of ‘What’s your signature?’ and brought that campaign to life.”

Three Collections, Three Expressions of Style

Attendees experienced highlights from LG SIGNATURE’s collections, including Iconic, Seamless and Tailored, showcasing quiet luxury aesthetics, intuitive design and integrated technology.

Iconic pairs sophisticated, statement design with AI-enhanced capabilities and advanced performance, bringing intelligent innovation into a refined aesthetic. Seamless creates a sleek, integrated look with flush-fit design and Zero Clearance™ hinges, allowing appliances to blend effortlessly into the surrounding space. Tailored puts individual expression at the forefront with an elevated Essence White finish, complemented by thoughtfully designed handle details that add a distinctive finishing touch. The portfolio also extends to LG SIGNATURE laundry, bringing sophisticated design and intelligent technology to the laundry room.

To learn more about LG SIGNATURE and the new Iconic, Seamless and Tailored collections, visit https://www.lg.com/us/lg-signature.

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LG SIGNATURE Presents Three New Premium Appliance Collections at the Guggenheim Museum in New York

Leslie Bibb, John Mayer, Amaury Guichon and a Host of Cultural Tastemakers Came Together for an Evening Celebrating Personal Style, Design and the Newest LG SIGNATURE Collections

News Summary:

A Star-Studded Evening

Celebrating Distinctive Signatures

Three Collections, Three Expressions of Style

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