LG DEBUTS FIRST 2022 LG CINEBEAM PROJECTORS

FOR IMMEDIATE RELEASE

Led by Advanced Ultra Short Throw Model, New Models Are Most Advanced Projectors to Date

ENGLEWOOD CLIFFS, N.J., Feb. 28, 2022 — LG Electronics USA announced the debut of its 2022 LG CineBeam 4K laser projector (models HU715Q and HU710P), the company’s most advanced projectors to date. The new LG HU715Q Ultra Short Throw (UST) features sophisticated technologies including auto brightness and the ability to create a 100-inch image¹ when placed only 21.7 centimeters from the wall, delivering stellar picture quality in a flexible, space-conscious design. The LG HU710P, a delivers brighter images and deeper blacks courtesy of a wheel-less hybrid laser. The HU710P (SRP $2,499) and HU715Q (SRP $2,999) are available now at LG.com.

With both units delivering 4K resolution with 3,840 x 2,160 vibrant pixels, the advanced laser technology in the new projectors delivers an impressive 2,000,000:1 contrast ratio and high peak brightness, elevating content by revealing more details in dark and bright scenes. hanks to keystone correction with 4-, 9- and 15-point warping, the projectors provide easy horizontal and vertical alignment which allows for flexible placement without distortion. The LG HU715Q generates 2,500 ANSI lumens with a laser light source while the LG HU710P delivers 2,000 ANSI lumens of brightness via laser-LED hybrid technology. Both are rated for 20,000 hours of use which translated to a lifespan four times longer than conventional projector lamps.

The new CineBeam projectors feature a number of advanced image-enhancing technologies for the optimal viewing experience:

• Brightness Optimizer makes adjustments according to ambient light conditions.
• Dynamic Tone Mapping analyzes and fine tunes each frame to support superior HDR performance for stunningly real, incredibly vivid images regardless of the content or light level of the room
• Filmmaker Mode displays movies the way their directors intended them to be seen, replicating the exact look and feel of a theatrical release by preserving the original aspect ratio, frame rate and colors.
• LG’s webOS smart platform offers intuitive controls and navigation with easy access to a wide range of popular streaming services including Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV. ²
• [LG HU715Q only] Built-in quad woofers and 2.2-channel stereo heighten the sense of immersion, addition of surround sound when connected to one or two Bluetooth speakers. ³

For more information on LG’s laser projectors and the rest of its CineBeam lineup, please visit LG.com.

Specifications:

# # #

¹ Measured diagonally.

² Internet connection and subscription to streaming services required. Supported services may differ by country. Streaming and mirroring content from iOS devices available via Apple AirPlay 2 and Apple HomeKit. iOS devices require software version 12.3 and above (macOS version 10.14.5 and above for Apple products) and must be on the same Wi-Fi network as LG CineBeam.

³ Compatibility guaranteed with LG Bluetooth speakers only.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $63 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is a seven-time ENERGY STAR^® Partner of the Year. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompass how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. www.LG.com.

Media Contacts:

LG Electronics USA                                                            LG-One

Chris De Maria                                                                      Andrea Villarreal

+1 201 408 9111                                                                   + 1 469 826 0505

christopher.demaria@lge.com                                 andrea.villarreal@lg-one.com