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Press Release

[Corporate] Press Release

LG’S NEW SOUND BAR LINEUP BRINGS PREMIUM AUDIO EXPERIENCE TO EVEN MORE CONSUMERS

12/30/2019

FOR IMMEDIATE RELEASE

  
LG’S NEW SOUND BAR LINEUP BRINGS PREMIUM AUDIO EXPERIENCE TO EVEN MORE CONSUMERS



 
2020 Range Features Expanded Models with Meridian High-Resolution Sound and Immersive Experience of Dolby Atmos and DTS:X

 

ENGLEWOOD CLIFFS, N.J., Dec. 26, 2019 — LG Electronics (LG) will introduce at CES® 2020 an impressive lineup of soundbars featuring premium quality audio, easy connectivity, smart functionality and sleek designs that integrate perfectly with LG’s stunning OLED and NanoCell TVs.

 

LG’s new soundbar models deliver rich, true-to-life sound that captivate with their accuracy and depth. The 2020 range again leverages the company’s long-standing partnership with Meridian Audio with more models featuring the company’s finely-tuned technologies such as Bass and Space, which boosts low-frequency reproduction and widens the soundstage and Image Elevation, which ensures a more lifelike listening experience by elevating the perceived height of lead instruments and vocals. Furthermore, the majority of the 2020 lineup supports Dolby Atmos® and DTS:X for dynamic and thoroughly immersive audio.

 

New for LG premium soundbars, AI Room Calibration guarantees more optimized sound by automatically tailoring output to the specific characteristics of the room. These advanced models are self-calibrating, able to recognize and analyze tones to accurately assess the dimensions of a given space and adjust accordingly. When playing content mastered with Dolby Atmos or DTS:X, this technology allows users to enjoy breathtakingly realistic surround sound with audio that appears to originate from multiple directions. What’s more, LG’s premium soundbars feature an advanced processing algorithm that can upscale conventional file formats to near-studio quality.

 

For the most vivid home theater experience possible, LG’s new soundbars offer 4K Pass-Through and more cinema-like audio with the optional SPK8 Wireless Rear Speaker Kit, compatible with most new LG soundbar models. And with Google Assistant built into more models for 2020, users can control compatible smart home devices from their LG soundbar with the comfort and ease of conversational voice commands. Connectivity will be easier than ever with the addition of enhanced audio return channel (eARC) so owners can plug external devices directly into their eARC compatible TVs and enjoy three-dimensional sound of high-resolution audio formats such as Dolby True HD or DTS Master Audio.1

 

Among LG’s new entries in the soundbar category are two CES Innovation Award winners. Premium models SN9YG and SN11RG are recognized for their enhanced sound quality and usability while the flagship model SN11RG is a 7.1.4-channel system complete with two wireless rear speakers that deliver forward- and up-firing sound for 360 degrees of auditory bliss. With sleek, future-proof designs that match perfectly with the minimalist aesthetics of LG’s sleek 55- and 65-inch TVs, these stylish soundbars create seamless visual harmony that look splendid in any room.

 

Visitors to LG’s CES booth in the Las Vegas Convention Center (Central Hall #11100) can experience the company’s latest soundbar innovations firsthand. Keep up on LG’s announcements at CES by following #LGCES2020 on social media. For more information on LG at CES, visit ces2020.lgusnewsroom.com.

 

# # #

 

 

1 For premium LG soundbars models SN11RG, SN10YG, SN9YG, and SN8YG.

 

 

 

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $54 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. The "Life's Good" marketing theme encompasses how LG is dedicated to people's happiness by exceeding expectations today and tomorrow. LG is a 2019 ENERGY STAR® Partner of the Year-Sustained Excellence. www.LG.com.

 

Media Contacts:

 

LG Electronics USA                                                           LG Electronics USA

Chris De Maria                                                                      Colton Moore

+1 201 408 9111                                                                  +1 212 237 4447

christopher.demaria@lge.com                                           colton.moore@lg-one.com

www.LGnewsroom.com                                                      www.LGnewsroom.com

 

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^Purchase an eligible TV and sound bar bundle package in a single transaction on LG.com and receive instant additional savings of up to $200 off the pre-tax sale price of the combined purchase of the TV and sound bar. Savings will be reflected in the cart when all offer requirements are met. If any of the qualifying items are removed from the cart, returned or part of the order is cancelled, the promotional savings will be void. TV and sound bar purchase must be in the same order. Amount of savings depend on the qualifying sound bar model purchased with the qualifying TVs. Prices and offers are non-redeemable for cash and non-transferable. May be combined with Sound bar and Rear Speaker bundle. Availability, prices and terms of offer are subject to change without notice. Qualifying TVs: OLED88ZXPUA, OLED77ZXPUA, OLED65WXPUA, OLED77GXPUA, OLED65GXPUA, OLED55GXPUA, OLED77CXPUA, OLED65CXPUA, OLED55CXPUA, OLED65BXPUA, OLED55BXPUA, 75NANO99UNA, 65NANO99UNA, 86NANO90UNA, 75NANO90UNA, 65NANO90UNA, 55NANO90UNA, 75NANO85UNA, 65NANO85UNA, 55NANO85UNA, 65NANO81UNA, 55NANO81UNA, 75NANO80UNA. Qualifying sound bar models: SN11RG and SN10YG ($200 off), SN9YG ($150 off), SN8YG ($100 off), SN6Y ($50 off). Quantities are limited. While supplies last.

^Purchase an eligible Sound Bar and Rear Speaker in a single transaction on LG.com and receive instant additional savings of $50 off the pre-tax sale price of the combined purchase of the sound bar and rear speaker. Savings will be reflected in the cart when all offer requirements are met. If any of the qualifying items are removed from the cart, returned or part of the order is cancelled, the promotional savings will be void. TV and sound bar purchase must be in the same order. Amount of savings depend on the qualifying sound bar model purchased with the qualifying TVs. Prices and offers are non-redeemable for cash and non-transferable. May be combined with TV and sound bar bundle. Availability, prices and terms of offer are subject to change without notice. Qualifying sound bars: SN10YG, SN9YG, SN8YG, SN6Y, SN5Y. Qualifying rear speaker model: SPK8-S. Quantities are limited. While supplies last.

1Free shipping not available for parts and accessories. Free shipping to qualifying US destinations in the contiguous United States; not available for P.O. Boxes, addresses outside the contiguous 48 states, international addresses, Army Post Office (APO), Diplomatic Post Office (DPO) and Fleet Post Office (FPO).



Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

Because life waits for no one, at LG USA we create consumer electronics, appliances and mobile devices that are designed to help you connect with those who matter most. Whether that means cooking a nutritious, delicious meal for your family, staying connected on-the-go, sharing your favorite photos, watching a movie with your kids or creating a clean, comfortable place to celebrate the moments that matter, we'll be there for you every step of the way. 

Designed with you in mind, LG products offer innovative solutions to make life good. With intuitive, responsive controls, sleek, stylish designs, and eco-friendly features, our collection gives you the power to do more at home and on the go. It includes:

Mobile: To help you stay connected your way, our mobile devices feature powerful smartphones and slim tablets that fit seamlessly into your life. And whether you want to download the latest apps, shop online, text, track your fitness or just surf the web, they make it easy to do it all on-the-go.

TV/Audio/Video: If you can't get enough of your favorite sports, the latest movies, love 3D entertainment -- or just want to listen to your favorite music in stunning clarity -- our newest electronics can help you experience it all in a whole new way. Another plus? Now, you can get a one-year Disney+ subscription with participating OLED TV model purchases, or a 6-month subscription with participating NanoCell TVs.

Appliances: Created to help you enjoy more of what life has to offer, our appliance collection features ranges and ovens that can help you cook healthy, delicious meals more efficiently, clean your dishes faster, do more laundry in less time, and even clean and cool your house so you can enjoy a comfortable space all year long.

Computer Products: Life happens in an analog environment -- and on a digital plane. And our newest computer products can help you experience the best of both worlds. Designed to give you crystal-clear images, deep blacks and rich colors, plus the speed and storage you need to work and play, safeguard memories and protect important documents, they can help you make the most of life in every way.

From the very first note, our collection will transform your living room into a stunning home theater Explore our complete collection of LG electronics, mobile devices, appliances and home entertainment solutions -- and find everything you need to connect with your friends and family, no matter where they are.