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OLED TVs

INTRODUCING

Our brightest OLED ever, the new G6 powered by Hyper Radiant Color Tech

Now 3.9x brighter1, with reflection free premium, perfect black and perfect color, all powered by our advanced α11 Dual engine AI processor for the ultimate in picture quality.

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OLED TV in stylish living room setting displays soccer match. “Bright Room Ready”, “Perfect Black Perfect Color” and “Reflection Free Premium” badges.

Free In-home Delivery >

Free Wall Mounting >

Free Returns >

Extended Coverage >

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Life's Good. Deal Days -- LG QNED AI Mini LED 75" TV and LG OLED evo AI 77" TV on neutral background, with UP TO $200 Virtual Visa Prepaid Card offer; 100% Color Volume badge on QNED TV; World's #1 OLED TV For 13 Years badge on OLED TV; Bright Room Ready badge, Perfect Black Perfect Color badge, and CNET People's Picks 2026 #1 TV Brand badge visible on right.
VALID THROUGH 10/18/26
Up to 35% off LG TVs + Virtual Visa® Prepaid Card
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Life's Good. Deal Days featuring LG QNED evo AI Mini LED 115" TV, LG Micro RGB evo AI 100" TV, and LG OLED evo AI 97" TV with World's No. 1 OLED TV For 13 Years badge
VALID THROUGH 10/18/26
Up to $2,000 off select Big Screen TVs—plus 10% back
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Experience Unmatched Picture Quality with LG OLED TVs

There’s the best OLED TVs, and then there’s everything else. Award-winning LG OLED TVs feature self-lit pixels that emit their own light, creating perfect black3, over a billion rich colors, and infinite contrast for a truly breathtaking picture. Whether you’re a serious TV viewer, sports fan, or gamer, LG OLED TVs take your home entertainment to a new level with 4K OLED resolution, ultra-premium slim designs and multi-dimensional surround sound.

LG TVs with Smart Assistants

Many LG OLED TVs come with Google Assistant and Alexa built in10, so you can control your entertainment and smart home devices with just your voice. Ask your TV to pull up family photos, check the weather, adjust lighting, or manage other connected devices.

Stunning Cinematic Sights and Sound

Dolby Vision1 technology enhances brightness, contrast, color, and detail by adjusting the picture on a scene-by-scene or even frame-by-frame basis. Dolby Atmos®1 adds multi-dimensional surround sound, making every moment feel immersive. Whether you're watching a movie, streaming sports or gaming, you'll feel like you're in the middle of the action.

4K AI Upscaling

Experience unparalleled depth, clarity and realism with AI-powered 4K upscaling2. LG’s powerful processors bring images to life with enhanced color, motion and contrast. Whether you choose the LG OLED77C6HUP TV or the OLED65B6GUA, expect crystal-clear visuals with advanced picture processing2 and sound enhancement, depending on the TV you choose. Imagine unparalleled depth, detail and high resolution on a grand scale.

OLED TVs in Many Sizes for Every Space

From 55-inch to 97-inch OLED TVs, LG offers a range of sizes to fit your home. Whether you need a space-saving model or a cinematic display, there's an LG OLED TV perfect for you.

Shop the Best LG OLED TV Deals

Find the latest LG OLED TV deals and special promotions on LG.com. Upgrade your home entertainment experience with cutting-edge OLED technology, AI-enhanced visuals, and stunning 4K resolution. Shop now and transform your viewing experience! Learn more about all of LG’s innovative OLED TVs, including the latest promotions, and the entire collection of accessories and soundbars designed to enhance your world.

 

OLED TVs Frequently Asked Questions (FAQ):

  1. Q: What is an OLED TV?

    A: OLED (Organic Light-Emitting Diode) TVs feature self-lighting pixels that turn on and off individually, delivering perfect black3, infinite contrast, vibrant color and wide viewing angles, especially in dark scenes. Whether you're enjoying an LG OLED 55-inch TV, LG C6 OLED TV, or an LG OLED 65-inch TV, you'll experience cinematic realism and unmatched contrast.

  2. Q: How do OLED TVs work?

    A: OLED TVs use self-emitting pixels made of organic compounds that light up when an electric current passes through them. Each pixel turns on or off independently, enabling high contrast and vibrant color without the need for a backlight.

  3. Q: Is an OLED TV worth it?

    A: Yes, OLED TVs are worth it if you want higher value from premium picture quality, especially for movies, sports, and gaming. OLED TVs are often worth the investment because their self-lit pixels can turn off individually, which helps deliver deep blacks, strong contrast, wide viewing angles, and very fast response times for a more immersive viewing experience.

    That value is usually highest for people who care most about cinematic picture quality, smooth motion, and consistent image quality from different seats in the room. OLED can be a strong investment for darker rooms in particular, where contrast and shadow detail are easier to appreciate.

    So, is an OLED TV worth it? For many buyers who prioritize picture quality and long-term viewing enjoyment, yes—an OLED TV is worth it.

    If you want an OLED TV and are considering a premium model, the LG OLED evo G6 is a strong recommendation. It builds on the core reasons OLED TVs are worth it with enhanced brightness and refined picture processing. Powered by next-generation Hyper Radiant Color Tech, it delivers Perfect Black and Perfect Color3 in any light, while the α11 AI Processor Gen3 analyzes content at a granular level to preserve stunning 4K detail. In addition, Reflection-Free Premium certification4 helps reduce reflections, maintaining clear and consistent picture quality in both bright and dark environments. Beyond picture performance, it's also backed by OLED Care+, which keeps its panel covered for 5 years—peace of mind that lasts.5

  4. Q: What are the advantages of OLED TVs?

    A: Here are the advantages of OLED TVs:

    • Unmatched Picture Quality: Self-lighting pixels turn off completely to deliver perfect black.
    • Infinite Contrast: The combination of perfect black and vibrant colors creates exceptional contrast.
    • Slim Design: Ultra-thin and lightweight, offering a sleek, modern look.
    • Wide Viewing Angles: Maintains picture quality from even wide angles.
    • Fast Response Time: Smooth motion—ideal for sports and gaming.
  5. Q: What is the best LG OLED TV?

    A: The best LG OLED TV in LG’s 2026 lineup is the LG OLED evo G6. It is LG’s flagship OLED model, designed for the highest level of picture performance, brightness, and gaming features in the 2026 OLED range.

    Why the LG OLED evo G6 stands out:

    • Hyper Radiant Color Tech: Featuring our best Alpha 11 AI Processor Gen3, the G6 enhances every aspect of picture quality, delivering incomparable brightness and stunning 4K visuals.
    • UL-Verified Perfect Black & Color: LG OLED TV features UL-verified Perfect Black and Perfect Color, delivering deeper contrast, enhanced brightness, and vivid, accurate color, even in a bright room.
    • Certified Reflection-Free Premium4: OLED G6 is certified for Reflection-Free Premium, ensuring consistent Perfect Black and delivering flawless picture quality without reflections in any lighting condition, whether bright or dark.
    • Gaming Performance: Up to 165Hz6 delivers sharper, smoother action in every game, while G-Sync Compatible, AMD FreeSync Premium, and VRR keep motion stable and tear-free with ultra-low input lag.

    Other LG OLED TVs in 2026:

    • LG OLED evo C6: A strong all-around choice, balancing premium quality and value.
    • LG OLED B6: A great entry-level option for those stepping into the OLED experience.
  6. Q: Are OLED TVs good for gaming?

    A: Yes, OLED TVs are good for gaming. In fact, OLED TVs are especially good for gaming because they offer very fast response times, low input lag, VRR support, and strong contrast for a smoother and more immersive gaming experience.

    For gaming, OLED TVs can help reduce motion blur and screen tearing while making dark scenes look clearer and more detailed. Their self-lit pixels produce deep black levels and rich contrast, which can make console and PC games feel more vivid. Features like VRR and ALLM also help make gameplay feel more responsive.

    OLED TVs are a strong choice for gaming if you want:

    • Fast response time for clearer motion
    • Low input lag for responsive control
    • VRR and ALLM support for smoother gameplay
    • Deep contrast for more immersive visuals

    If you want a more advanced OLED TV for gaming, the LG OLED evo G6 is worth considering. It offers a near-instant 0.1ms response time and ALLM for sharp, controlled reactions. It supports 4K gaming at up to 165Hz6 with VRR, NVIDIA G-SYNC Compatible, and AMD FreeSync Premium, delivering ultra-smooth, stable gameplay with minimal tearing. For deeper immersion, HGiG and ClearMR 10000 ensure visuals stay accurate and clear in fast-moving scenes.

  7. Q: OLED vs QNED: which is the best LG TV for me?

    A: When choosing between LG OLED and QNED, it depends on your viewing environment and priorities.

    LG OLED TVs, the world's No.1 OLED TV brand for 13 consecutive years7, offer perfect black and vibrant color, ensuring stunning picture quality anytime, anywhere—whether you're watching movies at night or sports games during the day.

    (On the other hand,) LG QNED TVs, the high-end line-up of LG’s premium LCD TV brand, are equipped with Mini LEDs that are precisely controlled by the new Alpha AI Processor, offering vivid pictures for an exceptional viewing experience.

    Learn more about the differences between OLED vs QNED in our TV Buying Guide.

  8. Q: Which high-performance TVs are ideal for minimizing reflection during the day?

    A: For minimizing reflection during the day, the LG OLED evo G6 is an advanced choice for bright-room viewing. Its Hyper Radiant Color Tech helps deliver stunning 4K visuals while maintaining low reflection in any environment.

    Certified Reflection-Free Premium4 ensures consistent Perfect Black, even in a bright room — with reflections effectively eliminated, black depth and color precision remain fully intact. Unlike conventional matte OLED displays that diffuse or absorb incoming light, Reflection-Free Premium preserves optimal light transmittance, protecting contrast and color fidelity. Picture performance stays uncompromised in any lighting.

    Brightness Booster Ultra delivers up to 3.9x8 higher peak brightness, making the screen look clearer and brighter during daytime viewing. UL-verified Perfect Black and Perfect Color3 keep contrast deep and color vivid and accurate. Combined, these technologies deliver consistently vivid highlights and clear detail under any conditions.

  9. Q: Which models deliver the brightest screens for premium home cinema setups?

    A: For premium home cinema setups focused on standout screen brightness, the LG OLED G6 is the one to look at. It features Brightness Booster Ultra for up to 3.9x8 higher peak brightness, powered by the Alpha 11 AI Processor Gen3's Light Boosting Algorithm and Light Control Architecture, helping reveal more vivid highlights and clearer detail for cinematic viewing.

    For bright-room home theater use, UL-verified Perfect Black and Perfect Color3 deliver important contrast performance regardless of lighting conditions. Certified Reflection-Free Premium ensures consistent picture quality, even in a bright room. In rooms with daytime viewing, its reflection-control and brightness technologies help maintain a consistent viewing experience.

  10. Q: What are the available size options for LG OLED TV?

    A: The available size options for LG OLED TVs in the 2026 lineup are 42, 48, 55, 65, 77, 83, and 97 inches, depending on the series.

    LG OLED evo G6: 48, 55, 65, 77, 83, 97 inches

  11. Q: Is burn-in still a problem with OLED TVs?

    A: Burn-in is no longer a major day-to-day concern for most users under normal viewing conditions, although it remains a technical possibility for OLED TVs. As the No.1 OLED TV brand for 13 consecutive years7, LG backs that confidence with up to a 5-year panel warranty (terms apply, coverage varies by country) for OLED W / G.9 LG OLED TVs are also equipped with the OLED Care Program, which analyzes your viewing habits and TV performance data to provide customized recommendations for maintaining panel performance. With this level of technology, LG OLED enables a premium viewing experience with total peace of mind.

 

1Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

2Image quality of upscaled content will vary based on the source of resolution.

3Verified by UL Solutions for Perfect Black technology delivering black levels ≤0.24nit up to 500lux and Perfect Color technology delivers color consistency levels >99% up to 500lux.

483/77/65/55-inch OLED G6 only has Reflection Free Premium certification.

5In the first year of the warranty, panels, parts, and labor are covered. From the second through the fifth year, only panel parts are covered. Other parts and labor will be charged separately. Warranty coverage is subject to applicable terms and conditions.OLED Care+ applies to OLED W6, G6.

6PC with 165Hz graphic card required.

7LG OLED TV has been ranked No.1 selling OLED TV Brand for 11 consecutive years by Omdia. Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com for more details.

8Performance results based on LG internal testing of the LG a11 Processor Gen3 vs. the LG a8 Processor Gen3. LG a8 Processor Gen3 available on the OLED B6 Series.

9In the first year of the warranty, panels, parts, and labor are covered. From the second through the fifth year, only panel parts are covered. Other parts and labor will be charged separately. Warranty coverage is subject to applicable terms and conditions. 5-year panel warranty applies to OLED W6, G6.

10Service is limited to certain languages. Some features require 3rd party service subscriptions. Google is a trademark of Google LLC. Amazon, Alexa and all related logos and motions are trademarks of Amazon.com, Inc. or its affiliates.

 

‡Internet connection, Xbox Game Pass subscription, and compatible Bluetooth gaming controller required.

ΔRestr’s apply. See more details on directv.com/lg

+Reprinted with permission. ©2025 Ziff Davis, LLC. All Rights Reserved.

◊LG OLED TV has been ranked No.1 selling OLED TV Brand for 11 consecutive years by Omdia. Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit Omdia: Technology research that connects the dots for more details.

§In the 1st year of the warranty, panel, parts and labor costs are covered. In the 2nd-5th year of the warranty, only panels are covered, and labor will be charged. The 5-year limited panel warranty is available for the 83" G3, 77" G3, 65" G3, 55" G3, 97" G2, 83" G2, 77" G2, 65" G2, 55" G2, 88" Z2 and 77" Z2 TVs. Please see https://www.lg.com/us/PDF/warranty/he/oled_G1_G2_Z2_G3_M3_warranty.pdf for full terms and conditions.

1 Performance results based on LG internal testing of the LG α11 Processor Gen3 vs. the LG α8 Processor Gen3. LG α8 Processor Gen3 available on the OLED B6 Series. Available on the 83” and 77”, 65’ & 55” G6 models.


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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