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Key Features

  • Picture-on-wall
  • Intense Color on Perfect Black
  • Active HDR with Dolby Vision™
  • Dolby Atmos®

available sizes:

See Retailer for Pricing

The Art of Essence

LG SIGNATURE stays true to the essence, delivering a new sense of life for the most discerning individual.




Simplicity. Perfection.

Bring home the ultimate expression of cinema-quality experience that was awarded Best of the Best at CES 2017.


So thin and light it attaches directly to the wall

So stunning. So simple. Picture-on-Wall design allows the television to lay virtually flat so it seems blend with the wall and disappear, only possible with the uniquely efficient technology of LG OLED TV. Beautiful on or off, it is the purest form a television can take and the ultimate in minimalism.

Learn more about the design


One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.


Disclaimer: Not pictured – Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer for proper installation.


Intense Color
on Perfect Black

With the same picture quality as the Wallpaper TV, every OLED in the 2017 lineup delivers perfect black for colors to come alive against. LG OLED pixels are what make it all possible, each turning on and off individually for truly infinite contrast.

Learn more about Intense Color on Perfect Black


Infinite Contrast
From the deepest, richest black to dazzling bright white, only LG OLED TVs have truly infinite contrast. Each pixel on an LG OLED can independently brighten, dim and power off completely, for a range of tones and shades without equal.

Billion Rich Colors
Smoother, more subtle and more precise gradations of shades are made possible by the wider spectrum of LG OLED TV that can display over a billion rich colors.

True Color Accuracy
See a more accurate, natural picture with the advanced color mapping of LG OLED TV. True Color Accuracy automatically corrects color distortions for vibrant, lifelike color.

Disclaimer: For illustrative purposes only.


Dolby Vision™ and Dolby Atmos®. True Home Cinema.

LG OLED TV is the ultimate expression of a cinema-quality experience in the home. Premium content achieves the pinnacle of picture quality thanks to Active HDR with Dolby Vision™. The Dolby Atmos® audio is just as impressive, surrounding the audience as in the most advanced theaters.


Dolby Atmos® is a surround system where the sounds move according to the objects of the video. With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.


Bring Big Screen Sound to the Living Room

Straight from state-of-the-art theaters to the home, Dolby Atmos® creates sound that can appear to come from anywhere. Crickets all around. Explosions from above. A villain laughing behind. With LG OLED TV, audio becomes an incredibly realistic, immersive experience.

Learn more about Dolby Atmos


Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.


Enjoy the most HDR content

From brilliant brights to deepest darks, LG OLED TV offers the ultimate expression of high dynamic range. Unlike some other 4K televisions, LG OLED TVs support Dolby Vision™, optimizing the picture scene-by-scene, as well as the new HLG HDR standard so viewers get more options for premium content.

Learn more about Active HDR with Dolby Vision


LG OLED TV supports the premium HDR, Dolby Vision™ favored by renowned filmmakers from all over the world. LG OLED TV not only delivers Dolby Vision, but also offers compatibility with other HDR formats such as HDR10 and HLG.


LG OLED TV supporting premium HDR Dolby Vision™, processes Dolby Vision’s dynamic metadata* within each frame, to present the intended vision of the director in your very own living room. HDR10 and HLG are rendered by LG OLED TV’s exclusive processing. By applying dynamic data produced by LG TV processing on a scene-by-scene basis, all types of content is displayed with improved HDR quality.


The compatibility for HDR playback may vary by the format and country.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.
Dolby Access features clips of feature-length films to showcase capabilities.


Gorgeous picture no matter how you look at it

From the front or from the side, every seat in the TV room gets a clear, vibrant picture without washed-out tones. The unique design of LG OLED TV assures that any view is a great one, not just for those in the center.


webOS 3.5 Smart TV

Queue up movies, TV shows, online content and more from top content providers then toggle between them with an impressively intuitive interface. Armed with the Magic Remote, seeing old and new favorites in cinematic LG OLED quality is as easy as a flick of the wrist and the press of a button.

Please check with content providers for required bandwidth to stream videos. Smart service on product is subject to change. Some apps that appear on the screen image may not be pre-installed; Internet connection is required for download.


Breathtakingly Detailed

Take a closer look at the features that set LG OLED apart from every other television.


Picture Perfect Options

Discover the entire line of LG OLED TVs that deliver a truly cinematic experience.


See More Color and Savings

Bring home a priceless viewing experience.


What People Are Saying

Rated 1 out of 5 by from I purchased an OLED55B6P TV (serial #182179278948) in March of 2017. By December of that year I noticed considerable pixel burn-in on the screen. Because at this time every year I travel out of the country on family business for two to three months, I was unable to report this problem until my return in mid April, 2018 a few weeks out of warranty. I was pleased that LG understood my circumstances and granted a full screen replacement which was undertaken shortly thereafter. Unfortunately, the burn-in problem developed with the replacement screen in approximately the same amount of time as the original. I called customer service and was told the original repair was complimentary and for one time only. I still have my original problem...a problem I have subsequently learned is often a characteristic of oled screens. I don't know if LG has addressed the burn-in problem with their current OLED screens, but had I known before my original purchase about this issue I would never have bought one. TV's have generally always been fairly long lasting appliances by design. My last TV was a 46" well known brand and it still works well at 6 years and counting. It seems this is no longer true with the LG OLED TVs.
Date published: 2019-04-12
Rated 5 out of 5 by from Excellent Superior styling, picture, and sound. I am hard of hearing and can understand the dialogue using the clear voice III feature. Very easy to install and setup.
Date published: 2019-04-02
Rated 5 out of 5 by from Got 3 of these last week that were amazing from size to quality i highly recommend
Date published: 2019-01-22
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Ask your questions. Share your answers.
Please first review the detailed product information and help guides in the Product Support section for this product prior to posting a question.

I have a music station where I want to use the tv to expand my DAW on my laptop. Does the oled 77 come without the sound bar? Does the tv work with a Dell Mobile Workstation via HDMI?

Asked by: Edb2018
The LG LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag), Model # OLED77W7P is only available with the Soundbar. Regrettably, we do not know the specifications for your workstation and cannot determine if it will work with the TV. You will need to check your owner's manual or contact its manufacturer to ask if it will work with TVs...^IFV
Answered by: LGJoel
Date published: 2018-08-15

Is there a way to use this without the soundbar? I understand all the connections are through the soundbar, but is there an I/O breakout box available?

Asked by: rlag4606
The LG SIGNATURE OLED TV W - 4K HDR Smart TV - 65" Class (64.5" Diag), Model # OLED65W7P. The Sound Bar is also the Companion Box (AV Box) so it has to be connected to the TV, but you do not have to use the Sound Bar. There is an Optical Digital Audio Output that you can use to connect to an External Receiver or HomeTheater or other Sound Systems that you would prefer to use...^IFV
Answered by: LGJoel
Date published: 2018-11-05

about to purchase this tv and with it the LHB675 sound system, is this system better and louder than the stock tv sound bar, also can the LG CJ98 be hooked up to this tv somehow and if so which of these 3 speaker setups is the best,loudest, power etc

Asked by: derickshay
Thank you for your interest in the LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag), Model # OLED77G7P and for considering it. The "stock TV Sound Bar" on the TV is a 4.2 Channel System that has an Output Power of 60W. As you can see from its title description, the LG 3D-Capable 1000W 4.2ch Blu-ray Disc™ Home Theater System, Model # LHB675 is also a 4.2 Channel unit, but the difference being that this is a Home Theater System and it has an Output Power of 1000W, so it will be louder since it has much more power. The LG 3500W Hi-Fi Entertainment System with Bluetooth® Connectivity, Model # CJ98 can be paired to the TV via Bluetooth for a wireless connection and with an Output Power of 1180W x 2 for its front speakers and 570W x 2 for the Subwoofers in each speaker (total output of 3500W), it will be the loudest of the three. As for which one is the best, that will depend on the room that you have it installed in, or how close you will be sitting to the TV. The height of your ceilings, whether you have drapes or not and whther your floors are bare or carpeted will all have an impact on the Sound...^IFV
Answered by: LGJoel
Date published: 2018-11-10

I can see the power draw in standby is less than 0.5W. What I cannot find is what the power draw is when the TV is on. Can anyone get that information for both the OLED77W7P and the OLED77G7P?

Asked by: gpcxii
The wattage for the LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag), Model # OLED77W7P is 810 W and it is 790 W for the OLED77G7P...^IFV
Answered by: LGJoel
Date published: 2018-11-05

Does this TV incorporate a sound bar?

Asked by: steev
The LG SIGNATURE OLED TV W - 4K HDR Smart TV - 65" Class (64.5" Diag), Model # OLED65W7P comes with a Sound Bar that connect to the TV with a flex connector and sits under the TV as shown in the pictures...^IFV
Answered by: LGJoel
Date published: 2018-03-09

How large is the cable that connects the tv and sound bar for conduit purposes?

Asked by: kevclark
Hello, here is the information on the cables: CABLE DIRECT FROM PANEL: Cable Section Only: 516mm (20.32 inches) Long, 30mm (1.18 inches) Wide, 2mm (0.08 inches) Thick (Not Counting the end Connector to A/V Unit). Connector at the End from Panel: 25mm (0.98 inches) Long, 60mm (2.36 inches) Wide, 8.5mm (0.33 inches) Thick 541mm total (21.3 inches) Long Total counting connectors) 440mm (17.32 inches) Total sticking out below the Panel. EXTENSIONS CABLE: 1600mm (62 inches) Long, 2mm Thick, (0.08 inches) Cable only, (Connectors not included). Cable section 28mm (1.10 inches) Wide, 4mm (0.16 inches) Thick Connector side into Base Unit: 54mm (2.14 inches) Length, 60mm (2.36 inches) Wide, 8mm (0.31 inches) Thick Connector side into Panel cable: 63mm (2.48 inches) Length 60mm (2.36 inches) Wide, 8mm (0.31 inches) Thick 1718mm total (67.67 inches) Total counting connectors)
Answered by: Amber C
Date published: 2018-11-28

do you make longer power chords

Asked by: tomas legs
Hello, I am sorry, however, we do not make longer power cords. ^AC
Answered by: Amber C
Date published: 2018-02-28

How is the tv mounted? Does it come with a mount?

Asked by: John66
Please see the back of the owner's manual, found in the link provided, to see the install information. ^AC
Answered by: Amber C
Date published: 2018-02-06
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