Press Release






Intuitive Device Management for Enhanced User Experience




DUBAI, October 16, 2019  According to IDC, the worldwide market for smart home devices is expected to grow to nearly 815 million shipments by the end of 2019. By 2023, this figure will reach 1.39 billion shipments, indicating growing consumer demand for a connected lifestyle.[1]


With the proliferation of IoT devices on the market, many consumers are fast learning the benefits of smart home technology. For those embracing the latest innovations with open arms, such technologies are often coupled with wearable and mobile devices for seamless integration.


Since its unveiling at CES in 2011, LG’s ThinQ platform has been integrated into a range of household products, from washing machines and air conditioners, to refrigerators and televisions – helping homeowners around the world interact with their devices in new ways.


With its promise of bringing new intelligence to connected living, LG ThinQ enables devices to be operated from the convenience of a free-to-download smartphone application, unlocking a world of potential for remote operation and added functionality.



Products integrated with LG ThinQ are designed to provide utmost convenience. The intuitive application brings a smart home hub into the palm of the user’s hand and can be used to set the washing machine in motion prior to an important event, program the air conditioner to start 5 minutes before returning from work, inform when produce in the refrigerator is expiring and set the air purifier in motion after preparing dinner.


Recently, LG introduced its ThinQ AI platform with 2nd Generation α9 Processors into a range of its OLED and NanoCell TVs. As the world’s first Arabic supported AI televisions, the new devices make use of Natural Language Processing (NLP) to enable voice-activated control. LG ThinQ AI also enables each TV to listen, think, answer and evolve in accordance with the user’s requests and preferences. Taking the hassle out of adjusting settings, LG’s ThinQ AI platform deploys a deep learning algorithm to produce better picture and sound quality automatically, whilst also recognizing lighting conditions and tweaking brightness to enhance visibility.



LG ThinQ is designed to work in sync with each user in the household, who may use the same devices in different ways. LG ThinQ studies what users like and how they behave, analyzing product preferences and usage patterns to provide truly personalized experiences for each person in the house.


LG refrigerators can be programed to align with the home’s daily rhythm – observing when a user most frequently opens their refrigerator, whether after school or at dinner time. ThinQ technology recognizes these peak periods, to cool ahead of time and keep food in optimal condition. It can also increase the speed of ice production, ensuring that as families return from the office or school pick-up, they can immediately cool down. For laundry, LG ThinQ analyzes the softness of fabrics to provide specialized care and optimal wash quality – reducing clothing damage by up to 18%.


Proactive Customer Care

LG ThinQ harnesses the power of AI and data analytics to provide customer care services based on usage habits and the status of each device. Once installed and registered via the LG ThinQ app, a diagnostic check automatically runs to ensure the appliance is running properly. For added peace-of-mind, the LG ThinQ app also provides regular updates on recommendations for proper usage methods, which can also be sent as email alerts.


LG’s ThinQ platform also provides recommendations on how to troubleshoot and manage each appliance with ease. It can flag if the washing machine tub requires thorough cleaning, or if a homeowner is using too much detergent. For the refrigerator, users can receive updates on when to replace their water filter, being driven directly to the website to purchase a compatible model.



As more homeowners look towards managing their consumption habits, smart home appliances can now also be programed to operate with greater efficiency. An LG refrigerator can monitor usage patterns and automatically run in save mode during hours less frequently used for optimal energy consumption. When travelling for long periods of time, users can also enable Vacation Mode via the LG ThinQ app, further increasing operational efficiency.


LG’s DUALCOOL air conditioners are also designed for compatibility with the LG ThinQ app, enabling remote adjustment of temperature. In comparison with conventional ACs, LG DUALCOOL units benefit from the company’s Dual Inverter Compressor, which adjusts compressor speed to maintain desired temperature levels. The result is a residential AC unit which not only provides regulated temperatures, but also consumes less energy than conventional models, saving energy by up to 65%.


To find out more about how LG’s ThinQ platform can help consumers live with greater efficiency, please visit:


# # #


About LG Electronics, Inc.

LG Electronics Inc. is a global innovator in technology and manufacturing with operations in 140 locations and a workforce of over 70,000 around the world. With 2018 global sales of USD 54.4 billion, LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. LG is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices, including premium LG SIGNATURE and LG ThinQ products featuring artificial intelligence. For the latest LG news, go to


Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Regional PR Manager/MEA RHQ Marketing Team

Tel: +971 4 279 9507 (Ext. 507)




Aaron Budwal

Account Executive