The phrase "World's No.1 OLED" appears over a black background. As the other words fade away, 1 enlarges and transforms into the ultra-slim edge of LG OLED G3. The TV revolves, and a colourful abstract image plays on the screen, which fades into the words "10 years of LG OLED".

10 Years of LG OLED.
A Decade at the Top.

A flat display appears. It turns to the side revealing just 2 layers with the words "Self Lit." Next, it pans to the side and rotates forwards to reveal slimline dimensions with the word "thinner." The screen then rolls up like a mat with the word "rollable." After unrolling, the screen bends beside the word "bendable." The word "42-inch" is displayed at the top right of the screen. The screen expands to represent the largest "97-inch" OLED. The screen then transforms into the LG Signature OLED R, and the whole lineup appears.

*Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit for more details.

World firsts


A Decade of Debuting Innovations

Premiering ground-breaking technologies never seen before. In 2013, we introduced the world to our boundary-defying 55" OLED. In 2014, we took a giant leap forward with OLED 4K in 2014 and then 8K in 2019. 2020 saw us revolutionize the shape of television with rollable OLED. And in 2022, we went beyond your imagination with the bendable 42-inch OLED Flex.


Images of the notable LG OLEDs: 2013's curved OLED, 2014's 4K OLED, 2019's 8K OLED, 2020's rollable OLED, and 2022's LG OLED Flex.

Innovative design


10 Years of Defying Boundaries

For 10 years, LG OLED has stayed ahead of your expectations with innovations like 2017's wallpaper-thin OLED W7 and the 20 bendable options of 2022's OLED Flex.


A carousel of notable LG OLEDs in different settings: 2017's wallpaper-thin LG OLED W7 in a natural-themed room with plants and wood ornaments. 2021's LG OLED G1 with Gallery Stand in a modern and artistic space. 2022's LG OLED Pose seen from behind in a bohemian room and again from the front in a minimalist space. LG OLED Flex in a games room. LG OLED Easel's Line View in an elegant and ornate room.



3650 Days of Evolution

A decade of continuous refinements. The intensifying depth of HDR keeps pulling the picture out of the shadows. 8K adds unimaginable detail to the resolution. And the scene-refining α9 Processor constantly transforms to bring innovations that challenge the norm.

A showcase of OLED's evolving technology. An image of the night ocean appears on the screen. A slider moves across it, representing the evolution of HDR PRO 2016 and 2018, to HDR10 Pro 2019 and 2020, to HGIG. An image of the Petronas Towers appears in 4K and then transforms into 8K. An image of Cinque Terre appears with the processor in the middle, morphing from the α7 Intelligent Processor appears into the α9 Intelligent Processor, α9 Intelligent Processor Gen2, α9 AI Processor Gen3, and α9 AI Processor Gen5.

*Screen images simulated.

The Start of Another Decade

The definitive OLED


The world's no.1 OLED TV

LG OLED is defined by technology refined over the last decade. Today, life looks more incredible than before, thanks to the heightened reality of the a9 AI Processor 4K Gen6 and Brightness Booster Max, which boosts brightness by 70%.


The α9 processor appears over a black background, transforming into an ice hockey game image. Squares appear over certain parts of the screen to represent the processor's refinements.

*The world's best-selling OLED brand from 2013 to 2022.

**Applies to all OLED evo models except 48/42 C3.

*** Applies to 55/65/75 G3. Brightness varies by series and size.

****Compared to non-OLED evo models and based on the Full White Measurement.

*****Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit for more details.

webOS 23 New Home


Tailored to Your Liking

webOS 23 New Home reflects your tastes with Quick Cards to jump into your favourite apps, content, and services.


A montage of different content genres, including a concert, a dressage competition, and a sci-fi movie. The movie resizes to become an image on the screen of the webOS 23 New Home UX.

*Screen images simulated.

Life meets style


Blends into Your Space

Complementing how you live, LG OLED is the perfect match for your exceptional life and home aesthetic.


A screen showing the webOS 23 New Home UX pans to the right, and a landscape shot appears on the screen. The black background becomes a bright and modern living space with LG OLED hanging on the wall.



LG OLED 10th Anniversary

A woman watches a firework display from her window with a cluster that writes out 2013. The overlay text reads, "Celebrating 10 Years of LG OLED."

*Screen images simulated.

An image of LG OLED G3 against a black backdrop showing a bright pink and purple abstract artwork. The display casts a colourful shadow that features the word "evo." The "10 Years World's No.1 OLED TV" emblem is in the top left corner of the image.

LG OLED evo G3


Brilliance Redefined

Realism like you're really there, meets brightness beyond belief.

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