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77 inch Class LG OLED evo C3 4K Smart TV 2023 - OLED77C3PUA

$2,499.99

$1,000.00 OFF$3,499.99
LG OLED evo NCAA TVC
LG OLED evo C3 77 inch 4K Smart TV 2023
LG OLED evo C3 77 inch 4K Smart TV 2023
Self-Lit OLED 4K
LG OLED evo C3 77 inch 4K Smart TV 2023
OLED77C3PUA

LG OLED evo C3 77 inch 4K Smart TV 2023

$2,499.99
$1,000.00 OFFwas $3,499.99

Pay as low as $442/mo.

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Key Features
All Specs
  • Brighter picture powered by Brightness Booster
  • Additional screen sizes perfect for gaming 
Installation Services

Professional installation and setup services are available for this product.

LG Premium Care by Asurion

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Features and Specs

A parrot with beautifully colored feathers. Alpha9 4K AI Processor Gen6 chip.
A TV in a stylish living room with two eagles soaring on-screen. FILMMAKER MODE logo. Dolby Vision logo. Dolby Atmos logo.

10 Years Later, Our Best Keeps Getting Better

We’re celebrating a decade of brilliance1 that shows no sign of stopping. LG OLED’s iconic self-lit pixels shine brighter than before.2

The OLED evo C-series is powered by the α9 AI Processor Gen6—made exclusively for LG OLED—for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms.2 AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.

Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume4 and with 100% Color Fidelity5.

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos®3 for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.


For Owners

Warranty Information

¹Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party's own risk. Visit https://www.omdia.com/ for more details.

²Based on LG internal testing: 55/65/77/83” LG OLED evo C3 models are brighter than non-OLED evo B3 models.

³Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

⁴Internet connection and subscriptions to streaming services are required.

⁵Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

⁶Third-party testing conducted by Intertek showed the color fidelity of the display is 100% based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume. Color difference (Delta-E) value was less than 2 for each of the 125 color patches.

⁷Subscription and compatible gaming controller are required.

⁸Number of LG Channels subject to change.

⁹Sound bar can be purchased separately.

Purchase select LG OLED or QNED TV and receive free wall mounting by Handy (up to a $164.99 value) or free TV Stand Setup (up to a $49.99 value). Free wall mounting or free TV Stand Setup savings will be reflected in the cart when all offer requirements are met. If any of the qualifying items are removed from the cart, returned or part of the order is canceled, the promotional savings will be void. Handy wall mounting and service or TV Stand Setup service must be added to the original TV order and is not redeemable separately. Wall mounting by Handy includes installation of TV mounting bracket, mounting of TV, and load testing the hardware. Wall mount not included and must be purchased separately (unless noted for OLED G3/G2/M3 series TVs). TV Stand Setup service includes unboxing, package removal, installation of provided TV stand, place on flat surface, TV plug in, connect to one video source. TV stand setup service not offered for OLED G2/G3/M3 series TVs. TV Stand Setup does not include uninstallation of existing TV & haul away. Prices and offers are non-redeemable for cash and non-transferable. Available on .LG.com from March 18, 2024 through April 7, 2024. Availability, prices and terms of offer are subject to change without notice. [Click here for Handy full terms: LG + Handy.]

Eligible TV models:

OLED97M3PUA OLED83M3PUA OLED83C3PUA OLED97G2PUA OLED83G3PUA OLED77G3PUA OLED65G3PUA OLED55G3PUA OLED77M3PUA OLED77Z2PUA OLED77C3PUA OLED77B3PUA OLED65C3PUA OLED65B3PUA OLED55C3PUA OLED55B3PUA 86QNED85UQA 86QNED80URA 75QNED85UQA 75QNED80URA 75QNED75URA 65QNED85UQA 65QNED80URA 65QNED75URA 55QNED85UQA 55QNED80URA 55QNED75URA 65QNED80UQA 65QNED83UPA

θPurchase select LG OLED TV with select LG Soundbar in a single transaction on LG.com between March 18, 2024 and April 7, 2024 and receive 30% off Soundbar purchase price as bundle discount. Soundbar and eligible TV must be purchased in the same order. There are 3 select LG OLED TV and Soundbar bundle offers, details listed below. Savings will be reflected in the cart when all offer requirements are met. If any of the qualifying items are removed from the cart, returned or part of the order is canceled, the promotional savings will be void. Prices and offers are non-redeemable for cash, non-transferable and may not be combined with any other offers/discounts. Availability, prices and terms of offer are subject to change without notice.

Bundle 1

Eligible TVs - OLED97G2PUA OLED83G3PUA OLED77G3PUA OLED65G3PUA OLED55G3PUA OLED77Z2PUA, OLED83C3PUA OLED77C3PUA OLED65C3PUA OLED55C3PUA

Eligible Soundbars: S95QR, S90QY

Bundle 2

Eligible TVs - OLED97G2PUA OLED83G3PUA OLED77G3PUA OLED65G3PUA OLED55G3PUA

Eligible Soundbar: GX

Bundle 3

Eligible TVs - OLED77C3PUA OLED65C3PUA OLED55C3PUA

Eligible Soundbar: SC9S

§Purchase an eligible TV and a Smart Cam in a single transaction on LG.com and receive instant savings equal to the value of the Smart Cam. Available on LG.com October 30 – April 7, 2024. Savings will be reflected in the cart when all offer requirements are met. If any of the qualifying items are removed from the cart or part of the order is canceled or returned, the promotional savings will be void. Prices and offers are non-redeemable for cash, non-transferable, and may not be combined with any other offer. Availability, prices and terms of offer are subject to change without notice. Quantities are limited.

Eligible TV models: 86QNED85UQA, 75QNED85UQA, 65QNED85UQA, 55QNED85UQA, OLED77B3PUA, OLED65B3PUA, OLED55B3PUA, OLED83C3PUA, OLED77C3PUA, OLED65C3PUA, OLED55C3PUA, OLED48C3PUA, OLED42C3PUA, 86QNED80URA, 75QNED80URA, 65QNED80URA, 55QNED80URA, 50QNED80URA, 75QNED75URA, 65QNED75URA, 55QNED75URA, 50QNED75URA, 43QNED75URA, 86UQ7590PUD OLED97G4WUA, OLED83G4WUA, OLED77G4WUA, OLED65G4SUB OLED55G4SUB, OLED83C4PUA, OLED77C4PUA, OLED65C4PUA, OLED55C4PUA OLED48C4PUA, OLED42C4PUA, 86QNED90TUA, 75QNED90TUA, 65QNED90TUA 98QNED89TUA, 86QNED85TUA, 75QNED85TUA, 65QNED85TUA, 55QNED85TUA

50QNED85TUA

Eligible Smart Cam: VC23GA


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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