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LG AI with Affectionate Intelligence

At LG, we’ve been asking ourselves: what should AI exist for? After much reflection, we’ve found our answer.

For us, AI goes beyond Artificial Intelligence—it’s Affectionate Intelligence.

As AI becomes a part of our daily lives, it should help create the better life we all deserve.

That’s why LG AI starts with YOU affectionately through sensing and understanding, further caring for your life.

Discover how Life's Good with LG AI
LG AI understands your life and upgrades experiences to make your life filled with delightful moments.
For your delightful life
For your delightful life
LG AI senses your needs and presents solutions to make your life flow effortlessly to your rhythm.
For your effortless life
For your effortless life
LG AI cares for you, your space, and the planet to make your life well-cared, just as you desire.
For your well-cared life
For your well-cared life
LG AI TV logo.
Evolves to satisfy your every entertainment need
LG AI TV learns your viewing preferences and understands your lifestyle to optimize every aspect of your TV experience, creating ideal personalized entertainment just for you.
Above the LG Magic Remote, features such as AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard are displayed. Above the LG Magic Remote, features such as AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard are displayed.
Meet the next generation of LG AI TV
Learn More
On an LG OLED TV screen is the webOS 25 home page filled with apps and entertainment content. By the TV is the LG AI Magic Remote, the AI button is highlighted as if activated by the user's voice. A speech bubble is beside it, 'suggest a movie I'll like'
AI Voice ID
LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of different available content. There is also a prompt to ask Microsoft Copilot.
AI Search
The LG AI Magic Remote in use. Shortly pressing the AI button activates the AI Assistant on the OLED TV screen, which then suggests keywords.
AI Concierge
Sci-fi content is playing on an LG OLED TV screen. On the left side of the screen is the AI Chatbot interface. The user messages the chatbot that the screen is too dark and the chatbot offers solutions to the request.
AI Chatbot
Woman singing into microphone with headphones, highlighted by LG α11 AI Processor sound enhancement.
AI Picture/Sound Wizard
Two connected scenes with LG AI Magic Remote in front of a TV—first showing a sci-fi scene, second showing a home screen with personalized content.
AI Magic Remote
  1. * LG AI features use deep learning-based trained algorithms for real-time image upscaling and sound upmixing.
  2. ** All LG webOS 24 TVs feature AI Customization, excluding those without light sensors.
On an LG OLED TV screen is the webOS 25 home page filled with apps and entertainment content. By the TV is the LG AI Magic Remote, the AI button is highlighted as if activated by the user's voice. A speech bubble is beside it, 'suggest a movie I'll like'
AI Voice ID
LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of different available content. There is also a prompt to ask Microsoft Copilot.
AI Search
The LG AI Magic Remote in use. Shortly pressing the AI button activates the AI Assistant on the OLED TV screen, which then suggests keywords.
AI Concierge
Sci-fi content is playing on an LG OLED TV screen. On the left side of the screen is the AI Chatbot interface. The user messages the chatbot that the screen is too dark and the chatbot offers solutions to the request.
AI Chatbot
Woman singing into microphone with headphones, highlighted by LG α11 AI Processor sound enhancement.
AI Picture/Sound Wizard
Two connected scenes with LG AI Magic Remote in front of a TV—first showing a sci-fi scene, second showing a home screen with personalized content.
AI Magic Remote
  1. * LG AI features use deep learning-based trained algorithms for real-time image upscaling and sound upmixing.
  2. ** All LG webOS 24 TVs feature AI Customization, excluding those without light sensors.
LG AI Audio logo.
Sounds uniquely right
LG xboom AI analyzes and adjusts sound to suit the genre and space. With AI lighting that enhances the ambiance and harmonizes with your music, you can enjoy sound and vibe uniquely right.
A woman and a man embrace in the living room, with the XBOOM speaker turned on beside them. A woman and a man embrace in the living room, with the XBOOM speaker turned on beside them.
Enjoy a new sound experience with LG xboom AI
Learn More
LG XBOOM speaker with AI sound modes including Bass Boost, Voice Enhance, and Standard
AI Sound
LG XBOOM speaker with AI Lighting that adapts to voice, ambient, and party modes.
AI Lighting
LG XBOOM speaker placed on a table in a red-toned room with grid-patterned walls and modern furniture.
AI Calibration
  1. * This product is not available yet.
LG AI Appliances logo.
Lighten your every load
LG WashTower AI senses what you’re washing to provide an optimized wash for sensitive fabric care, ensuring you effortlessly perfect every load, every time.
LG built-in stacked washer and dryer in a modern laundry room with wood cabinetry and bench seating. LG built-in stacked washer and dryer in a modern laundry room with wood cabinetry and bench seating.
Discover a new way of life with LG AI Core Tech
Learn More
Hand adjusting AI Wash cycle on LG washing machine using smart control dial.
AI Wash
User selecting AI Dry cycle on LG dryer using digital control dial.
AI Dry
  1. * This product will be released gradually in select countries.
  2. ** AI sensing is activated when the load is under 6kg.
  3. *** AI Wash should only be used with similar fabric types [not all fabrics are detected] and suitable detergent.
  4. **** AI Dry is only available for loads under 5kg with fabrics of the same moisture absorption levels.
LG AI Air Conditioning logo.
Comforts with perfectly tuned cooling
LG DUALCOOL AI cares for optimal air, keeping you comfortable while optimizing energy efficiency to help save costs. With LG AI Air, experience perfectly tuned cooling for your comfort.
The LG DUAL Inverter air conditioner cools a modern ocean-view living room, powered by ThinQ AI technology. The LG DUAL Inverter air conditioner cools a modern ocean-view living room, powered by ThinQ AI technology.
Experience optimized comfort with LG AI Air
Woman relaxing in a smart living room while LG AI Air conditioner automatically adjusts temperature, airflow, and humidity.
AI Air
Smartphone interface showing energy consumption graph in front of LG air conditioner, highlighting AI kW Manager for efficient power monitoring.
AI kW Manager
  1. * The AI Air can be operated via remote control and ThinQ.
  2. ** The AI Air is available in both cooling and heating modes.
  3. *** While using AI Air, the air volume and wind direction are automatically adjusted according to the situation, and AI Air is turned off when the wind direction is changed.
  4. **** When AI Air is activated, the radar sensor detects the location of the occupant and automatically activates the direct/indirect wind.
  5. ***** The sensing distance of the radar sensor is up to 5m, and there may be differences in the sensing distance depending on the installation and usage environment of the product.
  6. ****** This function works only with models that have radar sensors.
LG AI Computing logo.
Powers everything you do
LG gram AI empowers your work both online and offline. Securely find and summarize files offline with gram chat on-device, and boost your productivity online with GPT-4o-powered gram chat cloud.
A woman uses an LG gram laptop with a dual screen setup for video conferencing and multitasking in her home office. A woman uses an LG gram laptop with a dual screen setup for video conferencing and multitasking in her home office.
Unleash your new abilities without limits with LG gram AI
Learn More
LG gram laptop featuring On-Device AI with smart assistant interface on screen
gram Chat On-Device
LG gram laptop with Cloud AI displaying smart assistant interface for online support and productivity.
gram Chat Cloud
  1. * In the initial stages of using the product, some features may not function smoothly. This is due to the nature of on-device AI, which requires time for pre-training to adapt to the user.
  2. ** gram Chat On-Device requires indexing tasks to locate content on your PC by combining words with data, which may take some time to yield the desired results.
ThinQ® helps make life happen
A platform for your smart LG appliances and devices, ThinQ puts control and convenience at your fingertips, to help you simplify life and enjoy the comforts of home.
A person holds a smartphone with the LG ThinQ app open, managing smart home devices while drinking coffee. A person holds a smartphone with the LG ThinQ app open, managing smart home devices while drinking coffee.
In a modern smart kitchen, a woman uses a voice command to start the washer with LG ThinQ AI, while a man reads on the sofa in the background.

Simple Control with Voice Assistant

Tell your LG appliance exactly what you need by just saying it out, and the AI speaker will listen and check the cycle to let you know.

A smartphone displays the LG ThinQ app controlling the LG InstaView Slide-In Range oven, enabling efficient product maintenance in the kitchen.

Efficient Product Maintenance

Through the LG ThinQ app, check on your LG appliance, download new cycles, monitor cycle usage, and much more.

More about LG Affectionate Intelligence
LG Electronics executive holding certificate of accreditation for cybersecurity, with digital security graphic in background.
LG Strengthens Cybersecurity Leadership With KOLAS IoT Cybersecurity Testing Accreditation
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Visitors viewing LG curved LED display showcasing 'Life's Good 24/7' slogan at tech exhibition.
LG Presents Its Latest Innovations Powered by “Affectionate Intelligence” at CES 2025
Learn More
Speaker presenting AI-powered B2B solutions on stage at LG event.
LG Unveils a Day in a Life With “Affectionate Intelligence” at LG World Premiere
Learn More


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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