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Not pictured-Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer for proper installation
Premium Content Choices
LG OLED TV with AI ThinQ® features comprehensive support of major high dynamic range formats including Dolby Vision™ HDR from the cinema, as well as HDR10 and HLG, both with LG’s advanced tone-mapping technology that provides scene-by-scene optimization.
The same renowned Technicolor® technology that helps perfect premium Hollywood movies and TV shows can now be found in LG AI OLED TV with ThinQ®. The Technicolor Expert Mode optimizes the color performance, which allows for content to be displayed as intended by cinematographers.
Enhanced HDR10 and HLG
Generic HDR 10 and HLG are rendered with LG's proprietary algorithm. All types of content are displayed with striking brightness from applying dynamic tone mapping on a frame by frame basis.
*Dolby Vision is a trademark of Dolby Laboratories. Images Simulated.
The Color of Dreams
Cinemas are famous for achieving the summit of vibrant, accurate color. The perfect black canvas and expanded color gamut of the LG OLED TV with AI ThinQ® intensify its vast palette to match that level of color vibrance, recreating cinematic experience as intended by filmmakers.
A Brilliant Brain
LG—the industry leaders of OLED TVs—made the Best TV Ever even better by developing the α9 Intelligent Processor. LG's most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness and depth to deliver the ultimate picture quality.
Introducing a more intelligent TV with LG ThinQ® AI
See how convenient life can be thanks to LG ThinQ® AI that listens, thinks and answers. And with the Google Assistant* and Alexa, you can control your entire connected home, and enjoy personalized entertainment. It's power to run your life — even better
*Service limited to certain languages. Some features require 3rd party service subscriptions. Google is a trademark of Google LLC.
Cinematic Sound at Home with Dolby Atmos®
Bring big-screen surround sound to the living room: crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos® content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience.
Dolby, Dolby Atmos and the double D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.
Less is So Much More
The uniquely minimalist picture-on-wall aesthetic of the LG SIGNATURE OLED TV W8 enables the television to be mounted virtually flush with the wall. It seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.
Not pictured – Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer fro proper installation.
Vacation Frame of Mind
Bring the wonders of the world to your space with Gallery Mode. Breathtaking photos are updated seasonally by TripAdvisor and are accompanied by music. Just say the word for seasonal beauty.
The scenery of world-famous places, updated for every season, makes extrodinary journeys a reality. Experience beautiful vistas in your own home, as recommended by TripAdvisor.
Add a touch of class to your daily life
From photography of popular and spectacular travel attractions to world-renowned artwork, Gallery Mode provides a great selection of beautiful images. Stunning picture accompanied by music creates a perfect atmosphere that suits your mood.
Access the world with your words
With LG Gallery Mode, you can easily access beautiful picture collections and music – either LG’s choice or your own music. Just say “Show me cool summer in Gallery”.
Rated 5 out of
Great Features and so slim, bezel lessPurchased a few weeks ago and cannot be more pleased as to how wonderful this TV is with great clarity and functionality. The sound bar produces amazing sound quality and clarity. A definite must for those that want a great tv!!!!
Date published: 2019-07-25
Rated 5 out of
Terrific TV - Specatacular ClarityPurchased a few weeks ago and cannot be more pleased as to how wonderful this TV is with great clarity and functionality. The sound bar is a bit of a challenge for some folks, but works in my house. A definite must for those that want a great tv!
Date published: 2019-03-26
Rated 5 out of
Toby M from
Holy perfect picture!This tv is the most amazing performer I have seen. The contrast is breathtaking and the blacks out of this world! With the “gallery” feature, putting it above a fireplace is a no-brainer; my wife loves the idea of having art up there rather than a black square when we’re not watching!
Ask your questions. Share your answers. Please review the detailed product information and help guides in the Product Support section for this product prior to posting a question.
I need wall back box rough in location for power and data lines for the OLED77W8PUA.
Asked by: ChristenJ
Hi ChristenJ. Regrettably, LG does not have a rough-in location for power and data lines for the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77'' Class (76.8'' Diag), Model # OLED77W8PUA. That is something that has to be handled by a qualified installer or technician who will need to inspect your wall to determine what is behind your walls & what would be the best & safest way to run the data lines & power lines based on where the electrical conduits in your wall are...^IFV
Answered by: Ivanf
Date published: 2019-09-13
Is it possible to use a different set of speakers or a home theater system with this. I just imagine that bar might take up more room then I would like if I were to add different audio equipment
Asked by: Djhayz
The LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA features an HDMI ARC port (HDMI 2) and an Optical Digital Audio Out either of which can be used to connect to an external receiver, Home Theater System, or Soundbar...^IFV
Answered by: Ivanf
Date published: 2019-05-07
Is the sound bar shown on your website with the OLED77W8P TV sold separately and does it have rear Bluetooth speakers?
Asked by: A Matt
The AIO box (Soundbar) for the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77" Class (76.8" Diag), Model # OLED77W8P is not sold separately and there isn't a wireless rear speaker kit that is compatible with it...^IFV
Answered by: Ivanf
Date published: 2019-05-02
how do you retract the speakers on the soundbar
Asked by: piknik
Hi piknik. Please pardon us, but we are not clear on your inquiry about how "you retract the speakers on the soundbar" with regards to the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77" Class (76.8" Diag), Model # OLED77W8PUA and will need some clarification. The speakers are inside the Soundbar and cannot be retracted...^IFV
Answered by: Ivanf
Date published: 2019-04-26
Is a shorter cable available for the OLED65W8PUA? If not can it be bent at a tight angle? We have our wall unit installed approximately 6 inches above the sound bar and we would like the sound bar close to the wall, but the cable is too long.
Asked by: Susie54
Hi Susie54. Regrettably, the primary cable that comes attached to the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA and an extension cable are the only cables available for this TV. There isn't a shorter cable available for it. We do not recommend bending it at a tight angle as that may break the wires in the cable...^IFV
Answered by: LGJoel
Date published: 2019-04-23
Is the screen glass?
Asked by: Drew12345
Hi drew12345. The design of the LG LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA is completely bezel-free, with a single pane of glass covering the OLED panel from edge to edge, with a slim quarter-inch frame of blackness surrounding the active part of the display (which disappears whenever the TV shows anything black...^IFV
Answered by: LGJoel
Date published: 2018-12-12
Just got the new 4k 65 ai thinq how do you make screen brighter
Asked by: Christopher1217
For assistance with changing the picture settings on your new TV, please refer to the following help article: https://www.lg.com/us/support/product-help/CT10000018-20150577528034-menu-settings ^CP
Answered by: ChrisPSM
Date published: 2018-11-19
Are any of the models capable of 3D?
Asked by: Reloader
Regrettably, neither the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77" Class (76.8" Diag), Model # OLED77W8PUA nor any of our 2018 OLEDs or other TVs support 3D. LG was one of the last two TV manufacturer's to stop making 3D TVs in 2016...^IFV
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*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
LG offers a variety of innovative and state-of-the-art flat-screen televisions to fit your unique needs including:
LED TVs: Deliver smoother, cleaner pictures in a streamlined, slim design. This energy efficient TV uses LED backlighting to deliver a brighter and more vivid picture.
OLED TV: Designed to give you lifelike color and richer imagery, discover a display that can be viewed clearly from virtually any angle.
OLED 4K TV: Offers incredible detail with LG’s ultra high-definition resolution, double that of full HD TVs. You will feel immersed in the action with an OLED 4K TV from LG.
Smart TV: LG’s line of smart TVs lets you do it all. From movies and music to games, videos and so much more, LG smart TVs feature everything you want, all in one place.
3D TV: LG’s 2D-to-3D conversion feature lets you turn virtually any TV show, movie or sporting event into a total 3D experience.
LG has the flat screen to meet your entertainment needs. Experience your favorite television shows, movies and music in a whole new way with LG’s innovative technology including 4K UHD, OLED 4K and LED displays. You’ll find the state-of-the-art technology you need with the dependability you expect. Learn more about our collection of flat-screen TVs, as well as our innovative wireless speakers and LG sound bars and soundplates.