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LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77'' Class (76.8'' Diag)
LG ThinQ® AI | Google Assistant
LG α9 Intelligent Processor
LG OLED Display
4K Cinema HDR
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LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77" Class (76.8" Diag)
Not pictured-Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer for proper installation
Premium Content Choices
LG OLED TV with AI ThinQ® features comprehensive support of major high dynamic range formats including Dolby Vision™ HDR from the cinema, as well as HDR10 and HLG, both with LG’s advanced tone-mapping technology that provides scene-by-scene optimization.
The same renowned Technicolor® technology that helps perfect premium Hollywood movies and TV shows can now be found in LG AI OLED TV with ThinQ®. The Technicolor Expert Mode optimizes the color performance, which allows for content to be displayed as intended by cinematographers.
Enhanced HDR10 and HLG
Generic HDR 10 and HLG are rendered with LG's proprietary algorithm. All types of content are displayed with striking brightness from applying dynamic tone mapping on a frame by frame basis.
*Dolby Vision is a trademark of Dolby Laboratories. Images Simulated.
The Color of Dreams
Cinemas are famous for achieving the summit of vibrant, accurate color. The perfect black canvas and expanded color gamut of the LG OLED TV with AI ThinQ® intensify its vast palette to match that level of color vibrance, recreating cinematic experience as intended by filmmakers.
A Brilliant Brain
LG—the industry leaders of OLED TVs—made the Best TV Ever even better by developing the α9 Intelligent Processor. LG's most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness and depth to deliver the ultimate picture quality.
Introducing a more intelligent TV with LG ThinQ® AI
See how convenient life can be thanks to LG ThinQ® AI that listens, thinks and answers. And with the Google Assistant* and Alexa, you can control your entire connected home, and enjoy personalized entertainment. It's power to run your life — even better.
*Service limited to certain languages. Some features require 3rd party service subscriptions. Google is a trademark of Google LLC.
Cinematic Sound at Home with Dolby Atmos®
Bring big-screen surround sound to the living room: crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos® content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience.
Dolby, Dolby Atmos and the double D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.
Less is So Much More
The uniquely minimalist picture-on-wall aesthetic of the LG SIGNATURE OLED TV W8 enables the television to be mounted virtually flush with the wall. It seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.
Not pictured – Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer fro proper installation.
Vacation Frame of Mind
Bring the wonders of the world to your space with Gallery Mode. Breathtaking photos are updated seasonally by TripAdvisor and are accompanied by music. Just say the word for seasonal beauty.
The scenery of world-famous places, updated for every season, makes extrodinary journeys a reality. Experience beautiful vistas in your own home, as recommended by TripAdvisor.
Add a touch of class to your daily life
From photography of popular and spectacular travel attractions to world-renowned artwork, Gallery Mode provides a great selection of beautiful images. Stunning picture accompanied by music creates a perfect atmosphere that suits your mood.
Access the world with your words
With LG Gallery Mode, you can easily access beautiful picture collections and music – either LG’s choice or your own music. Just say “Show me cool summer in Gallery”.
Rated 5 out of
Best TV I’ve owned!Never seen a TV truly live up to its name until now. A true wallpaper TV. I can’t believe how thin it is. I own multiple OLED TVs but this is by far my favorite.
Date published: 2021-06-16
Rated 1 out of
Dead pixel within a monthI had a dead pixel a month after purchase, well it happens no big deal. What bothered me was instead of replacing the entire unit they order the display and the motherboard that matches the display number. The tech had to gut out all of the boards to get to the button one (motherboard) I knew my system will never be the same and sure enough; my speakers started to rattle when watching a movie or had base. LG then kept replacing the speakers one after the other refusing to address the real issue or replacing the entire spin bar. Until I ran out of warranty and then old me I’m on my own.
Not what I expected with a white glove VIP service with such prices TV.
Date published: 2021-01-09
Rated 5 out of
Great TV and impressive ultra slim design!I bought the TV around a year ago and has been working perfectly since then. It really has outstanding picture clarity and a superb elegant design
Ask your questions. Share your answers. Please review the detailed product information and help guides in the Product Support section for this product prior to posting a question.
What is the length of the stand only in inches?
Asked by: amador72
The LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77'' Class (76.8'' Diag), Model # OLED77W8PUA does not come with a stand. It is specifically designed for wall mounting only and it comes with a special wall mount...^IFV
Answered by: Ivanf
Date published: 2021-03-31
Hello, I currently have a OLED65W8 TV. The screen is in good condition, but the is no power going to the speaker/hardware module. My warranty is currently expired; is it possible for me to just purchase the speaker/hardware module for my current screen.
Asked by: Orlando007
Please contact our LG Authorized Parts Distributor affiliate, Encompass Parts, (800) 432-8542, https://encompass.com to inquire if you can purchase the speaker/hardware module for the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65'' Class (64.5'' Diag), Model # OLED65W8PUA...^IFV
Answered by: Ivanf
Date published: 2020-10-13
I need wall back box rough in location for power and data lines for the OLED77W8PUA.
Asked by: ChristenJ
Hi ChristenJ. Regrettably, LG does not have a rough-in location for power and data lines for the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77'' Class (76.8'' Diag), Model # OLED77W8PUA. That is something that has to be handled by a qualified installer or technician who will need to inspect your wall to determine what is behind your walls & what would be the best & safest way to run the data lines & power lines based on where the electrical conduits in your wall are...^IFV
Answered by: Ivanf
Date published: 2019-11-14
Is it possible to use a different set of speakers or a home theater system with this. I just imagine that bar might take up more room then I would like if I were to add different audio equipment
Asked by: Djhayz
The LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA features an HDMI ARC port (HDMI 2) and an Optical Digital Audio Out either of which can be used to connect to an external receiver, Home Theater System, or Soundbar...^IFV
Answered by: Ivanf
Date published: 2020-06-27
Is the sound bar shown on your website with the OLED77W8P TV sold separately and does it have rear Bluetooth speakers?
Asked by: A Matt
The AIO box (Soundbar) for the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77" Class (76.8" Diag), Model # OLED77W8P is not sold separately and there isn't a wireless rear speaker kit that is compatible with it...^IFV
Answered by: Ivanf
Date published: 2019-05-02
how do you retract the speakers on the soundbar
Asked by: piknik
Hi piknik. Please pardon us, but we are not clear on your inquiry about how "you retract the speakers on the soundbar" with regards to the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77" Class (76.8" Diag), Model # OLED77W8PUA and will need some clarification. The speakers are inside the Soundbar and cannot be retracted...^IFV
Answered by: Ivanf
Date published: 2019-08-18
Is a shorter cable available for the OLED65W8PUA? If not can it be bent at a tight angle? We have our wall unit installed approximately 6 inches above the sound bar and we would like the sound bar close to the wall, but the cable is too long.
Asked by: Susie54
Hi Susie54. Regrettably, the primary cable that comes attached to the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA and an extension cable are the only cables available for this TV. There isn't a shorter cable available for it. We do not recommend bending it at a tight angle as that may break the wires in the cable...^IFV
Answered by: LGJoel
Date published: 2019-04-23
Is the screen glass?
Asked by: Drew12345
Hi drew12345. The design of the LG LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA is completely bezel-free, with a single pane of glass covering the OLED panel from edge to edge, with a slim quarter-inch frame of blackness surrounding the active part of the display (which disappears whenever the TV shows anything black...^IFV
1Free shipping not available for parts and accessories. Free shipping to qualifying US destinations in the contiguous United States; not available for P.O. Boxes, addresses outside the contiguous 48 states, international addresses, Army Post Office (APO), Diplomatic Post Office (DPO) and Fleet Post Office (FPO).
*Parts and accessories shipping cost may vary.
Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.
Get the best TV for your life, your style and your space – and create the ultimate home entertainment experience. With a wide range of LG TVs and TV sizes to choose from, including OLED TVs, NanoCell Smart TVs, 4K and 8K TVs in a variety of sizes, finding the perfect television for your home is simple. Discover just a few of the ways our LG TVs can help transform movies and TV shows, sports, documentaries, and more.
• OLED TVs: LG OLED TVs feature over 8 million pixels that turn on and off independently to deliver perfect black, over a billion rich colors and infinite contrast for a viewing experience like no other. • NanoCell Smart TVs: By raising the bar on picture quality and delivering 4K movies, sports and games, plus the latest smart technology, they offer a simple way to elevate your favorite entertainment. • QNED MiniLED TVs: By combining NanoCell and miniLED technology, our QNED MiniLED televisions deliver brilliantly bright colors and a higher contrast ratio for deeper blacks. It's the ultimate in LCD TVs. • 4K TVs: Featuring HDR for a cinematic experience, our 4K TVs deliver rich, vivid pictures – so you can see your favorite sports, movies and more as they were intended. • 8K TVs:, 8K televisions deliver a resolution that's twice that of even the most cutting-edge 4K television (7680 x 4320) – for color and clarity like never before.
In addition to incredible, lifelike images, brilliant colors, contrast and clarity, no matter what type of TV you choose, you'll gain access to a wide range of available features, like LG ThinQ AI with the Google Assistant* and Alexa built-in**, plus webOS, Dolby Vision IQ and Dolby Atmos – for an even more cinematic experience at home. And because you'll find a variety of TV sizes available, it's easy to choose the perfect TV for your space. Explore our newest collection of OLED TVs, QNED MiniLED TVs, NanoCell TVs, 4K TVs and 8K TVs – and experience television in a whole new way.
*Service limited to certain languages. Some features require 3rd party service subscriptions. Google is a trademark of Google LLC. **Amazon, Alexa and all related logos and motions are trademarks of Amazon.com, Inc. or its affiliates.