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Key Features

  • Wallpaper TV
  • LG ThinQ® AI | Google Assistant
  • LG α9 Intelligent Processor
  • LG OLED Display
  • 4K Cinema HDR
  • Dolby Atmos®

available sizes:

See Retailer for Pricing

So stunning. So simple

The ultra-thin wallpaper design allows the television to mount virtually flush with the wall so it seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.

Learn more about Wallpaper TV


The ultra-thin display is aligned with the wall, made possible only by LG OLED TV technology. Featuring the unique sound bar design, it fits flawlessly in your space.


Not pictured-Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer for proper installation


Premium Content Choices

LG OLED TV with AI ThinQ® features comprehensive support of major high dynamic range formats including Dolby Vision™ HDR from the cinema, as well as HDR10 and HLG, both with LG’s advanced tone-mapping technology that provides scene-by-scene optimization.

Learn more about Cinema HDR


Trust the Color Experts

The same renowned Technicolor® technology that helps perfect premium Hollywood movies and TV shows can now be found in LG AI OLED TV with ThinQ®. The Technicolor Expert Mode optimizes the color performance, which allows for content to be displayed as intended by cinematographers.


Enhanced HDR10 and HLG

Generic HDR 10 and HLG are rendered with LG's proprietary algorithm. All types of content are displayed with striking brightness from applying dynamic tone mapping on a frame by frame basis.


*Dolby Vision is a trademark of Dolby Laboratories. Images Simulated.


The Color of Dreams

Cinemas are famous for achieving the summit of vibrant, accurate color. The perfect black canvas and expanded color gamut of the LG OLED TV with AI ThinQ® intensify its vast palette to match that level of color vibrance, recreating cinematic experience as intended by filmmakers.


A Brilliant Brain

LG—the industry leaders of OLED TVs—made the Best TV Ever even better by developing the α9 Intelligent Processor. LG's most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness and depth to deliver the ultimate picture quality.


Cinematic Sound at Home with Dolby Atmos®

Bring big-screen surround sound to the living room: crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos® content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience.

Dolby, Dolby Atmos and the double D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.


Less is So Much More

The uniquely minimalist picture-on-wall aesthetic of the LG SIGNATURE OLED TV W8 enables the television to be mounted virtually flush with the wall. It seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.

Not pictured – Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer fro proper installation.


Vacation Frame of Mind

Gallery Mode

Bring the wonders of the world to your space with Gallery Mode. Breathtaking photos are updated seasonally by TripAdvisor and are accompanied by music. Just say the word for seasonal beauty.

Learn more about Gallery Mode


New dramatic scenery delivered directly to you

The scenery of world-famous places, updated for every season, makes extrodinary journeys a reality. Experience beautiful vistas in your own home, as recommended by TripAdvisor.


Add a touch of class to your daily life

From photography of popular and spectacular travel attractions to world-renowned artwork, Gallery Mode provides a great selection of beautiful images. Stunning picture accompanied by music creates a perfect atmosphere that suits your mood.


Access the world with your words

With LG Gallery Mode, you can easily access beautiful picture collections and music – either LG’s choice or your own music. Just say “Show me cool summer in Gallery”.


**Not pictured – Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer for proper installation.

LG TVs now meet Artificial Intelligence

LG TVs now meet
Artificial Intelligence

LG TVs with AI ThinQ® has the Google Assistant built in, so you can control compatible smart home devices using just your voice. Create a center for your smart home and beyond. Plus it works with Amazon Alexa devices.

Service limited to certain languages. Some features require 3rd party service subscription. Amazon Alexa device sold separately.

Listen. Think. Answer.

Listen. Think. Answer.

Picture Quality
AI TV (Artificial Intelligence)
Smart TV
Smart Share
Inputs & Outputs
Wall Mount
Accessories Included
Warranty / UPC

What People Are Saying

Rated 1 out of 5 by from I wonder if all the HDMI inputs will go out like on my last LG TV and they would not fix it so now i got a brick
Date published: 2018-10-31
Rated 5 out of 5 by from AMAZING & WELL WORTH THE WAIT I have been looking at the LG OLED Wallpaper TV since it first launched. At first I thought about the 65" but ended up deciding on the 77" model. Absolutely stunning picture quality and amazing sound (LOVE LOVE LOVE the Dolby Atmos) - the last couple of days has been like Christmas morning where you don't want to leave the house because you're playing with your new toys and you don't want to go to bed because you're just so excited) #ThankYouLG
Date published: 2018-10-04
Rated 5 out of 5 by from Great Tv Great product no comparison brands....Great picture quality
Date published: 2018-08-30
Rated 4 out of 5 by from Tv to av cable consealment I bought an oled77w8p. I would like 90 degree cable connection at the soundbar. That would put the soundbar closer to wall below the tv.The 90 degree needs to go downward, but could also go upward. Using a brush decora template would totally conceal the connection. The picture and sound are excellent. Plan to add wireless speakers inorder to enhance the Dolby Atmos effect. ( I should note, prior to the W8, we had a W7)
Date published: 2018-08-11
Rated 2 out of 5 by from Not all the apps works with magic remote! Hulu doesn’t support magic remote, and that’s a very important app. They should work this out to make it work
Date published: 2018-05-20
Rated 5 out of 5 by from Best TV in the world? There isnt a better premium television than this out there right now.
Date published: 2018-04-14
Rated 5 out of 5 by from It looks stunning! I’ve never seen such an amazing display before. It is so thin that it looks like a window.
Date published: 2018-03-25
Rated 4 out of 5 by from Looks Promising TV looks good, moderate updates to 2017 version but concerns about HDMI 2.1 adaptability
Date published: 2018-01-24
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Ask your questions. Share your answers.
Please first review the detailed product information and help guides in the Product Support section for this product prior to posting a question.

Are any of the models capable of 3D?

Asked by: Reloader
Regrettably, neither the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77" Class (76.8" Diag), Model # OLED77W8PUA nor any of our 2018 OLEDs or other TVs support 3D. LG was one of the last two TV manufacturer's to stop making 3D TVs in 2016...^IFV
Answered by: LGJoel
Date published: 2018-11-14

Do any of the oled tv"s cover a higher aspect ration movie or are they all 16.9 ratio tv"s

Asked by: CHardin57
Hello CHardin57. All our TVs, including the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA have an Aspect Ratio of 16:9. 4K TVs have a resolution of 3840 x 2160, (1.77:1) Full HD TVs have an Aspect Ratio of 1920 x 1080 (1,77:1)or 1366 x 768 (1.77:1) and are all 16:9 Aspect Ratios which works great for TVs since that is the format modern TV shows are delivered on, but most movies are made using the cinema standard which is 21:9. 21:9 is much wider so parts of the screen need to be filled with black bars above and below the image in order to fit most TVs. 21:9 TVs were made a few years ago and were aimed at cinephiles since they match the standard motion pictures aspect ratio and allow you to watch movies from edge to edge of your screen. They aren't available anymore, and they were rare even at the time of their release. Unless you only turn on your TV to watch movies, you're better off with a standard 16:9 TV. Watching normal TV shows on a cinema-wide screen causes it to show black bars on either side, which isn't great. This reduces the viewing area for 16:9 content considerably. TV shows are made and distributed using a 16:9 aspect ratio and every TV sold today uses the same...^IFV
Answered by: LGJoel
Date published: 2018-11-13

Can the wire be installed behind the screen, then inside the wall, and come out at the bottom outside the wall into the reciver?

Asked by: Rubi76
Hi Rubi76. Here is some additional information to your inquiry with regards to running the wire for the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA in your wall. The wire is not in-wall rated. Custom install professionals have been getting around this by using conduits that cover the cable. However, running the wire in your wall will have to be done by a professional who is familiar with the local codes and ordinances in your area...^IFV
Answered by: LGJoel
Date published: 2018-08-27

Can we connect this system to a subwoofer and external rear speakers?? Do you sell such subwoofer? Not having sorround sound system options available for your top of the line tv seems silly...

Asked by: Rubi76
Even though the LG LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA comes with a 4,2 Channel Speaker System, it still has an Optical Digital Audio Output that you can connect to the Optical Digital Audio Input of an external receiver, Home Theater Surround Sound System or other external audio system that has rear speakers. IT also has an HDMI ARC port that can also be connected to an HDMI port on any receiver that has an HDMI port that supports HDMI ARC functionality...^IFV
Answered by: LGJoel
Date published: 2018-09-11

How much the price?

Asked by: Buhamed
The price for the LG LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 65" Class (64.5" Diag), Model # OLED65W8PUA will depend on which retailer it is purchased from. Regrettably, we do not have information for retailers outside the U.S. If you are in the U.S., please click on the 'Where to Buy' button and input your zip code in the appropriate field to get a listing of retailers and online sites who will carry the TV to get their pricing for it. The version that will be released in Bahrain will have a different model number. This TV will not with the television broadcast standards used in Bahrain...^IFV
Answered by: LGJoel
Date published: 2018-08-28

Is this or will it be available with just a black box?  Want it for my home theater but don’t want or need the sound bar.  I’d be paying extra, and it won’t fit in my av rack.

Asked by: Kiman44
Hi Kiman44. Regrettably, we do not have any information that the LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77" Class (76.8" Diag), Model # OLED77W8PUA will be available in a version other than the one showing on its product information page. The TV comes with an included TV-to-AV Box cable which is required for TV operation...^IFV
Answered by: LGJoel
Date published: 2018-07-06

Does the warranty for OLED TVs cover burn in?

Asked by: Louise Chan
Hi Louise. That is the last thing that we expect on our OLED TVs and if that should happen, our OLED specialist would be more than happy to look into the issue for you. Our support team is available via Twitter @LGUSSupport, Facebook or toll-free at 1-800-243-0000. Page 14 of our owner's manual for 2018 OLEDs has some important information about preventing image retention and states that "OLED is a self-emissive technology, which brings many significant benefits to image quality and performance. AS with any self-emitting display, it is possible for users of OLED TVs to experience temporary image retention under certain conditions, such as when displaying a static image on the screen for a long time. Even so, this phenomenon is rare under ordinary viewing conditions. Examples of images that may cause image retention are still images or fixed images containing certain information that are displayed uninterrupted on the screen, such as channel numbers, station logos, program titles, news or movie subtitles. Fixed menu or icons for video game consoles or broadcasting set-top boxes. Black bars shown on the left, right, top, or bottom of the screen, such as in images with 4:3 or 21:9 Aspect Ratios. Our OLEDs offer a function called Pixel Refresher, which helps to prevent temporary image retention. This function can be operated automatically or manually. The auto feature will activate when the TV power is turned off, but only after the TV has been turned on for a cumulated total of four (4) hours or more, which does not need to be consecutive. This feature will run automatically for several minutes after the screen is turned off. It can be manually turned on through the menu settings Picture > OLED Panel Settings > Pixel Refresher. Once activated, the function will run for approximately one hour. During this time, a horizontal line may appear on the screen. This is not a malfunction. There is also a function called Logo Luminance Adjustment that automatically reduces the screen brightness level, in part or in whole, when a static image like a logo is displayed uninterrupted on the screen. The other technology employed on our OLED TVs is a function called Screen Shift. This function moves the screen slightly at regular intervals to prevent images from sticking on the display panel...^IFV
Answered by: LGJoel
Date published: 2018-06-24

can this tv wall mount or tv be attached to any wall mount because I have Cathedral style ceiling In my room meaning no flat walls for this tv is why ask if there full motion mount can be somehow attached to one if choice get one.

Asked by: mike45b6
Hello Mike45b6. Unfortunately, you have not given us a model number for the TV in question so we are unable to respond fully and accurately to your inquiry. All of our TVs are VESA compliant TVs and have their VESA Wall Mount Patterns will be listed in their specifications on their product information page on our site. VESA Compliance guarantees that any Wall Mount, regardless of make or manufacture that is VESA Compliant and that supports the TV's Wall Mount Pattern will work. It doesn't matter whether or not it is a Fixed Wall Mount, Tilting Wall Mount, or Full Motion Wall Mount as long as it adheres to the VESA standard...^IFV
Answered by: LGJoel
Date published: 2018-11-07
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