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77 inch Class LG OLED evo B3 4K Smart TV 2023 - OLED77B3PUA


$1,500.00 OFF$3,299.99
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
Top Deal
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV

LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV

$1,500.00 OFFwas $3,299.99

Key Features
All Specs
  • Self-lit OLED 4K provide perfect black and infinite contrast
  • Enjoy outstanding picture powered by the a7 AI Processor Gen6
  • Smart TV with Magic Remote and over 300 free channels³ of entertainment
  • Home Cinema Experience with Dolby Vision™, Dolby Atmos®⁶ and FILMMAKER MODE™
  • Ultimate Gaming (G-SYNC compatible, FreeSync Premium, VRR. 4K @ Native 120Hz)
  • AI Sound Pro with Virtual 5.1.2 audio
Installation Services

Professional installation and setup services are available for this product.

LG Premium Care by Asurion

Stay protected after manufacturer standard parts and labor warranty ends. No deductible or additional fees.

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Features and Specs

A split screen displays a desert landscape with a starry sky showing LCD versus OLED. Text: LCD. OLED.
A TV in a stylish living room plays nature scene on-screen. Dolby Vision logo. FILMMAKER MODE logo.

10 Years Later, Our Best Keeps Getting Better

We’re celebrating a decade of brilliance¹ that shows no sign of stopping. LG OLED’s iconic self-lit pixels shine brighter than before.

Enjoy outstanding picture powered by the α7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™⁶ for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

For Owners

Warranty Information

1Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party's own risk. Visit https://www.omdia.com/ for more details.

2Internet connection and subscriptions to streaming services are required.

3Number of LG Channels subject to change.

4Subscription and compatible gaming controller are required.

5Sound bar can be purchased separately.

6Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.


^Purchase select LG OLED or QNED TV and receive free wall mounting by Handy (up to a $164.99 value) or free TV Stand Setup (up to a $49.99 value). Free wall mounting or free TV Stand Setup savings will be reflected in the cart when all offer requirements are met. If any of the qualifying items are removed from the cart, returned or part of the order is canceled, the promotional savings will be void. Handy wall mounting and service or TV Stand Setup service must be added to the original TV order and is not redeemable separately. Wall mounting by Handy includes installation of TV mounting bracket, mounting of TV, and load testing the hardware. Wall mount not included and must be purchased separately (unless noted for OLED G3 and 83”/77” G4 series TVs). TV Stand Setup service includes unboxing, package removal, installation of provided TV stand, place on flat surface, TV plug in, connect to one video source. TV stand setup service not offered for OLED G3 and 83”/77” G3 series TVs. TV Stand Setup does not include uninstallation of existing TV & haul away. Prices and offers are non-redeemable for cash and non-transferable. Available on http://www.LG.com from May 20, 2024 through June 2, 2024. Availability, prices and terms of offer are subject to change without notice. [Click here for Handy full terms: LG + Handy.]

Eligible TV models:


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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