Welcome to a new era of OLED: Preorder the G4 or C4 TV today
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Welcome to a new era of OLED: Preorder the G4 or C4 TV today
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LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV

$1,999.99

$1,300.00 OFF$3,299.99
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
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LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
Special Offers
HE_FreeSmartCam_Content_Card_768x432
VALID THROUGH 3/31/2024

Get a Free Smart Cam with purchase§

Add both to cart
OLED77B3PUA

LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV

$1,999.99
$1,300.00 OFFwas $3,299.99

Pay as low as $354/mo.

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Key Features
All Specs
  • Self-lit OLED 4K provide perfect black and infinite contrast
  • Enjoy outstanding picture powered by the a7 AI Processor Gen6

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Additional Services

Installation Services

Professional installation and setup services are available for this product.

What's included?

FREE

What's included?

$164.99

LG Premium Care by Asurion

Stay protected after manufacturer warranty ends. No deductibles or additional fees.

$249.99

$179.99

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Features and Specs

A split screen displays a desert landscape with a starry sky showing LCD versus OLED. Text: LCD. OLED.
A TV in a stylish living room plays nature scene on-screen. Dolby Vision logo. FILMMAKER MODE logo.

10 Years Later, Our Best Keeps Getting Better

We’re celebrating a decade of brilliance¹ that shows no sign of stopping. LG OLED’s iconic self-lit pixels shine brighter than before.

Enjoy outstanding picture powered by the α7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™⁶ for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

What You Might Need

EZ Slim Wall Mount for LG TV's (VESA - 300 X 300 / 300 X 200 / 400 X 200)
EZ Slim Wall Mount for LG TV's (VESA - 300 X 300 / 300 X 200 / 400 X 200)

$69.99

LG S95QR 5.1.3 Soundbar and subwoofer side angle view
LG Soundbar with High Res Audio HDMI 5.1.3 channel

$549.99

$650.00 OFF$1,199.99

For Owners

Warranty Information

1Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party's own risk. Visit https://www.omdia.com/ for more details.

2Internet connection and subscriptions to streaming services are required.

3Number of LG Channels subject to change.

4Subscription and compatible gaming controller are required.

5Sound bar can be purchased separately.

6Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

§Purchase an eligible TV and a Smart Cam in a single transaction on LG.com and receive instant savings equal to the value of the Smart Cam. Available on LG.com October 30 – March 31, 2024. Savings will be reflected in the cart when all offer requirements are met. If any of the qualifying items are removed from the cart or part of the order is cancelled or returned, the promotional savings will be void. Prices and offers are non-redeemable for cash, non-transferable, and may not be combined with any other offer. Availability, prices and terms of offer are subject to change without notice. Quantities are limited.

Eligible TV models: 86QNED85UQA, 75QNED85UQA, 65QNED85UQA, 55QNED85UQA, OLED77B3PUA, OLED65B3PUA, OLED55B3PUA, OLED83C3PUA, OLED77C3PUA, OLED65C3PUA, OLED55C3PUA, OLED48C3PUA, OLED42C3PUA, 86QNED80URA, 75QNED80URA, 65QNED80URA, 55QNED80URA, 50QNED80URA, 75QNED75URA, 65QNED75URA, 55QNED75URA, 50QNED75URA, 43QNED75URA, 86UQ7590PUD

Eligible Smart Cam: VC23GA


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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