77 Inch Class LG OLED AI B6 4K Smart TV 2026

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77-Inch LG OLED AI 4K OLED TV OLED77B6AUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI TV OLED77B6AUA with colorful abstract display on screen - Side Angle
77-Inch LG 4K OLED TV OLED77B6AUA - Side Profile
77-Inch LG OLED TV OLED77B6AUA infographic showing Perfect Black and Vivid Color technology with split-screen comparison of anti-glare matte display versus Perfect Black and Vivid Color display featuring over 8.3 million self-lit smart pixels. Verified by UL Solutions for Perfect Black technology delivering black levels less than or equal to 0.24nit up to 500lux.
New
77-Inch LG OLED AI 4K OLED TV OLED77B6AUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
New
77-Inch LG OLED AI 4K OLED TV OLED77B6AUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI 4K OLED TV OLED77B6AUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI TV OLED77B6AUA with colorful abstract display on screen - Side Angle
77-Inch LG 4K OLED TV OLED77B6AUA - Side Profile
77-Inch LG OLED TV OLED77B6AUA infographic showing Perfect Black and Vivid Color technology with split-screen comparison of anti-glare matte display versus Perfect Black and Vivid Color display featuring over 8.3 million self-lit smart pixels. Verified by UL Solutions for Perfect Black technology delivering black levels less than or equal to 0.24nit up to 500lux.

77 Inch Class LG OLED AI B6 4K Smart TV 2026

OLED77B6AUA
77-Inch LG OLED AI 4K OLED TV OLED77B6AUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI TV OLED77B6AUA with colorful abstract display on screen - Side Angle
77-Inch LG 4K OLED TV OLED77B6AUA - Side Profile
77-Inch LG OLED TV OLED77B6AUA infographic showing Perfect Black and Vivid Color technology with split-screen comparison of anti-glare matte display versus Perfect Black and Vivid Color display featuring over 8.3 million self-lit smart pixels. Verified by UL Solutions for Perfect Black technology delivering black levels less than or equal to 0.24nit up to 500lux.
New
77-Inch LG OLED AI 4K OLED TV OLED77B6AUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
New
77-Inch LG OLED AI 4K OLED TV OLED77B6AUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI 4K OLED TV OLED77B6AUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI TV OLED77B6AUA with colorful abstract display on screen - Side Angle
77-Inch LG 4K OLED TV OLED77B6AUA - Side Profile
77-Inch LG OLED TV OLED77B6AUA infographic showing Perfect Black and Vivid Color technology with split-screen comparison of anti-glare matte display versus Perfect Black and Vivid Color display featuring over 8.3 million self-lit smart pixels. Verified by UL Solutions for Perfect Black technology delivering black levels less than or equal to 0.24nit up to 500lux.

Key features

  • Over 8.3 million self-lit smart pixels with Perfect Black¹ and Vivid Color
  • The Alpha 8 AI Processor Gen3 provides advanced AI for optimized images and audio
  • The OLED Care feature helps protect your OLED display to retain the best picture quality possible over time
  • Enjoy movie magic from home with Dolby Vision®, Dolby Atmos®² & FILMMAKER MODE™ with Ambient Light Technology
  • See visual brilliance with Precision HDR Master Pro, engineered for picture accuracy with stunning contrast and an expanded color spectrum
  • Precision Sound Master Pro delivers exceptional dialogue clarity and surround sound
  • Metallic AI Magic Remote with sleek metallic design, point, click, scroll, and AI voice control
  • Wi-Fi 6E for a smooth and fast streaming experience, low latency, and ultra-fast speeds

1Verified by UL Solutions for Perfect Black technology delivering black levels =0.24nit up to 500lux

2Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2026 Dolby Laboratories. All rights reserved.

3Internet connection and subscriptions to streaming services are required; number of LG Channels and  movies & shows (on-demand) subject to change. Software update will automatically download for up to 4 years. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update.  LG account required to access our network-based smart services.


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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