77 Inch Class LG OLED AI B6 4K Smart TV 2026

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77-Inch LG 4K OLED TV OLED77B6GUA displaying vibrant colorful spiral patterns with WORLDS No.1 OLED TV FOR 13 YEARS badge - Front View
77-Inch LG OLED AI 4K TV OLED77B6GUA displaying vibrant colorful spiral patterns against black background - Side Angle
77-Inch LG OLED TV OLED77B6GUA - Side Profile showing ultra-thin design with stand base
77-Inch LG OLED TV OLED77B6GUA infographic showing Perfect Black and Vivid Color technology with side-by-side display comparison and UL certification
New
77-Inch LG 4K OLED TV OLED77B6GUA displaying vibrant colorful spiral patterns with WORLDS No.1 OLED TV FOR 13 YEARS badge - Front View
New
77-Inch LG 4K OLED TV OLED77B6GUA displaying vibrant colorful spiral patterns with WORLDS No.1 OLED TV FOR 13 YEARS badge - Front View
77-Inch LG 4K OLED TV OLED77B6GUA displaying vibrant colorful spiral patterns with WORLDS No.1 OLED TV FOR 13 YEARS badge - Front View
77-Inch LG OLED AI 4K TV OLED77B6GUA displaying vibrant colorful spiral patterns against black background - Side Angle
77-Inch LG OLED TV OLED77B6GUA - Side Profile showing ultra-thin design with stand base
77-Inch LG OLED TV OLED77B6GUA infographic showing Perfect Black and Vivid Color technology with side-by-side display comparison and UL certification

77 Inch Class LG OLED AI B6 4K Smart TV 2026

OLED77B6GUA
77-Inch LG 4K OLED TV OLED77B6GUA displaying vibrant colorful spiral patterns with WORLDS No.1 OLED TV FOR 13 YEARS badge - Front View
77-Inch LG OLED AI 4K TV OLED77B6GUA displaying vibrant colorful spiral patterns against black background - Side Angle
77-Inch LG OLED TV OLED77B6GUA - Side Profile showing ultra-thin design with stand base
77-Inch LG OLED TV OLED77B6GUA infographic showing Perfect Black and Vivid Color technology with side-by-side display comparison and UL certification
New
77-Inch LG 4K OLED TV OLED77B6GUA displaying vibrant colorful spiral patterns with WORLDS No.1 OLED TV FOR 13 YEARS badge - Front View
New
77-Inch LG 4K OLED TV OLED77B6GUA displaying vibrant colorful spiral patterns with WORLDS No.1 OLED TV FOR 13 YEARS badge - Front View
77-Inch LG 4K OLED TV OLED77B6GUA displaying vibrant colorful spiral patterns with WORLDS No.1 OLED TV FOR 13 YEARS badge - Front View
77-Inch LG OLED AI 4K TV OLED77B6GUA displaying vibrant colorful spiral patterns against black background - Side Angle
77-Inch LG OLED TV OLED77B6GUA - Side Profile showing ultra-thin design with stand base
77-Inch LG OLED TV OLED77B6GUA infographic showing Perfect Black and Vivid Color technology with side-by-side display comparison and UL certification

Key features

  • Over 8.3 million self-lit smart pixels with Perfect Black¹ and Vivid Color
  • The Alpha 8 AI Processor Gen3 provides advanced AI for optimized images and audio
  • Ultimate Gaming with 120Hz Refresh Rate, NVIDIA G-Sync, AMD FreeSync Premium and 0.1ms response time
  • Enjoy movie magic from home with Dolby Vision®, Dolby Atmos®² & FILMMAKER MODE™ with Ambient Light Technology
  • The OLED Care feature helps protect your OLED display to retain the best picture quality possible over time
  • webOS delivers smarter, easier streaming, plus Google Gemini & Microsoft Copilot at your fingertips³
  • Get instant access to over 400 free channels with LG Channels and 10,000+ movies & shows (on-demand)³
  • Dynamic Sports is an exclusive sports experience built into LG’s webOS Smart TVs, designed for Sports fans

Specifications

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  • Picture (Panel)
  • Picture (Processing)
  • Gaming
  • Smart TV
  • Audio
  • Connectivity
  • Power
  • Dimensions/Weights
  • Accessories Included
  • General
  • Warranty
  • See All
  • Picture (Panel)
    Display Resolution
    4K Ultra HD (3,840 x 2,160)
    Display Type
    4K OLED
    Wide Color Gamut
    Yes
    Perfect Black
    Yes
    Refresh Rate
    120Hz Native (VRR 120Hz)
    Picture (Panel)
    Display Resolution
    4K Ultra HD (3,840 x 2,160)
    Display Type
    4K OLED
    Wide Color Gamut
    Yes
    Perfect Black
    Yes
    Refresh Rate
    120Hz Native (VRR 120Hz)
    Picture (Processing)
    Dynamic Tone Mapping
    Yes (Dynamic Tone Mapping Pro)
    Dolby Vision
    Yes
    Filmmaker Mode
    Yes
    Dimming Technology
    Pixel Dimming
    AI Picture
    Yes
    HDR (High Dynamic Range)
    Dolby Vision / HDR10 / HLG
    Motion
    OLED Motion
    Picture Processor
    α8 AI Processor 4K Gen3
    AI Upscaling
    α8 AI Super Upscaling 4K
    Gaming
    VRR (Variable Refresh Rate)
    Yes (Up to 120Hz)
    ALLM (Auto Low Latency Mode)
    Yes
    Game Optimizer
    Yes
    G-Sync Compatible (Nvidia)
    Yes
    HGIG Mode
    Yes
    Response Time
    Less than 0.1ms
    Smart TV
    Multi View
    Yes
    Always Ready
    Yes
    Matter
    Yes
    Works with Apple Airplay2
    Yes
    AI Concierge
    Yes
    USB Camera Compatible
    Yes
    Game Service
    Yes
    Music Service
    Yes
    Home Office
    Yes
    Google Cast built-in
    Yes
    Works with Apple Home
    Yes
    Content Partners
    Netflix, HBO Max, Disney+, YouTube, Prime Video, ESPN, Apple TV and more
    Full Web Browser
    Yes
    Works with Hey Google
    Yes
    Home Hub
    Yes
    Intelligent Voice Recognition
    Yes
    LG Channels
    Yes
    App Store
    Yes
    ThinQ® Smart Technology
    Yes
    Magic Remote Control
    Built-In
    Operating System (OS)
    webOS 26
    Sports Alert
    Yes
    Audio
    Clear Voice Pro
    Yes (AI Object Remastering Pro)
    Wow Orchestra
    Yes
    AI Sound
    α8 AI Sound Pro (Virtual 11.1.2 Up-mix)
    Audio Codec
    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, apt-X (Refer to manual)
    Bluetooth Surround Ready
    Yes
    Dolby Atmos®
    Yes
    LG Sound Sync
    Yes
    Speaker Direction
    Down Firing
    Speaker System
    2.0 Channel
    Sound Mode Share
    Yes
    Connectivity
    SPDIF (Optical Digital Audio Out)
    1ea
    Bluetooth® Support
    Yes (v 5.3)
    Ethernet Input
    1ea
    HDMI Audio Return Channel
    eARC (HDMI 2)
    HDMI Input
    4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS, QFT)
    Simplink (HDMI CEC)
    Yes
    IP Control
    Yes
    RF Input (Antenna/Cable)
    1ea
    RS-232C Input (Min Jack)
    Yes
    Smartphone Remote App
    Yes
    TV Tuner
    ATSC1.0 (Terrestrial), QAM (Cable)
    USB Input
    2ea (v 2.0)
    Wi-Fi Standard
    Yes (Wi-Fi 5)
    Power
    Annual Power Consumption
    296
    Power Consumption
    160.9 W
    Power Supply (Voltage, Hz)
    AC 120V, 50/60Hz
    Standby Power Consumption
    Under 0.5W
    Dimensions/Weights
    TV Weight without Stand
    50.5 lbs
    Packaging Dimensions (WxHxD)
    72.4" x 44.5" x 7.9"
    Packaging Weight
    73.4 lbs
    Stand Width
    54.7"
    TV Dimensions with Stand (WxHxD)
    67.7" x 41.6" x 10.6"
    TV Dimensions without Stand (WxHxD)
    67.7" x 38.9" x 2.0"
    TV Weight with Stand
    51.4 lbs
    VESA Mounting (WxH)
    300 x 200
    Accessories Included
    Remote
    AI Magic Remote MR26
    E-Manual
    Yes
    Power Cable
    Yes
    Quick Start Guide
    Yes
    Remote Control Battery
    Yes
    Stand
    Yes
    General
    Country of origin
    Mexico
    Diagonal
    76.7"
    Series
    B6
    Size
    77"
    Warranty
    Limited Warranty
    1 Year Parts & Labor
    UPC
    195174141137
    Features

    Perfect Black & Vivid Color

    LG's OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black1 and Vivid Color on over 8.3 million self-lit smart pixels, even in bright rooms.

    Prefect Black & Vivid Color

    Refined picture, powered by AI

    Enjoy outstanding picture, which uses AI to detect what you're watching and automatically improves the picture and sound quality to your personal preferences.

    Refined picture, powered by AI

    Bring home the magic of home cinema

    Experience the magic of the big screen right from your couch. Loaded with Dolby Vision® for extraordinary color, contrast and brightness, plus Dolby Atmos®2 for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™ with Ambient Light Technology, allowing you to see films just as the director intended.

    Bring home the magic of home cinema

    Game with the power of LG OLED

    This Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and up to 120Hz refresh rate to let you game at blinding speed without any blurring or tearing. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Whether you game on consoles or on the cloud,6 the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

    Game with the power of LG OLED

    You can watch on with confidence and peace of mind

    The OLED Care feature helps protect your OLED display to retain the best picture quality possible over time.

    You can watch on with confidence and peace of mind

    Experience LG’s Award-winning Smart TV platform powered by AI

    Powered by Google Gemini & Microsoft Copilot, LG’s Smart TV platform, webOS 26, delivers an AI experience which makes your TV smarter & more personalized. With just your voice, the TV brings up your customized screen, recommends what you’ll love next & adjusts picture & sound to match your preferences. Plus, LG Shield helps provide protection against malware, viruses & other threats.3

    Experience LG’s Award-winning Smart TV platform powered by AI

    Tons of free entertainment at your fingertips

    Get instant access to over 400 free channels and 10,000+ movies & shows (on-demand).3 Discover and enjoy premium new entertainment with nothing more than an internet connection.

    Tons of free entertainment at your fingertips

    Personalize your space with LG Gallery +

    Create, display and express your taste with LG Gallery +. Choose from a collection of high-resolution artwork, scenic photography and other personalization features.4 Plus turn your ideas into art with Generative AI.

    Personalize your space with LG Gallery +

    Your ultimate Sports Hub

    Dynamic Sports is an exclusive sports experience built into LG’s webOS Smart TVs. It’s designed for fans who don’t want to miss a single play, score, or highlight. By combining live streaming, team tracking, and instant notifications, it makes your TV feel like a personal sports assistant.

    Your ultimate Sports Hub

    LG Shield - Your Digital Guardian

    The LG Shield helps provide privacy protection against malware, viruses, and other cyber threats with real-time scanning and automatic updates.

    LG Shield - Your Digital Guardian

    eyesafe® Comfortable Viewing with Reduced Blue Light

    eyesafe® RP40 Verified5 for Reduced Blue Light means this TV is designed to be easier on your eyes without changing how your content looks.

    eyesafe® Comfortable Viewing with Reduced Blue Light
    For owners

    Warranty Information

    1Verified by UL Solutions for Perfect Black technology delivering black levels =0.24nit up to 500lux

    2Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2026 Dolby Laboratories. All rights reserved.

    3Internet connection and subscriptions to streaming services are required; number of LG Channels and  movies & shows (on-demand) subject to change. Software update will automatically download for up to 4 years. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update.  LG account required to access our network-based smart services.

    4Internet connection and LG Gallery + subscription required for select features.  LG account required to access our network-based smart services.

    5eyesafe(Circadian Performance Factor (CPF60), Reduced Blue Light (RPF40)) UL (Discomfort Glare Free, Flicker Free)

    6Subscription and compatible gaming controller are required.


    Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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    • @lgussupport


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