OLED77ZXPUA

LG SIGNATURE ZX 77 inch Class 8K Smart OLED TV w/AI ThinQ® (76.7'' Diag)

  • Gallery Design
  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • α9 Gen 3 AI Processor 8K with AI Picture Pro & AI Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS & ThinQ AI w/ Hands-Free Voice Control
  • Usually ships within 2 business days**
  • FREE Home Delivery, Installation and Haul Away

*Shipping options may vary by region.

LG SIGNATURE ZX 77 inch Class 8K Smart OLED TV w/AI ThinQ® (76.7'' Diag)
$ 19,999.99

Bundle this TV with a qualifying sound bar and save up to $200¹

Twice VIP Award for OLED77ZXPUA

TWICE VIP Award 2020 Winner

iF Design Award 2020 Winner logo

iF Design Award 2020 Winner

Red Dot Design Award 2020 Winner logo

Red Dot Design Award 2020 Winner

Why LG OLED?

Only OLED TVs use over 8.3 million pixels that emit their own light and turn completely off, creating a stunning picture that allows you to see virtually every detail.

  • Sharp Picture

    Unlike LCD or conventional LED technology, OLED uses millions of self-lit pixels to give you consistent detail, even when the cinematography gets dark.

  • Swift Response

    Individual self-lit pixels paired with the latest gaming features and tech give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.

  • Smooth Motion

    OLED Motion is technology you see, but don't notice. It's motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.

  • Slim Design

    LG OLED technology unlocks a new world of TV design with a minimalist bezel and impossibly thin profile, putting the spotlight on your content while complementing your home's interior.

SELF-LIT LG OLED

See how OLED redefines picture quality

Once you’ve seen LG OLED TV with your own eyes, you'll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.
*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
OLED 8K

Real 8K delivers real authenticity

Real 8K has arrived. LG's 8K OLED TVs meet the industry definition for 8K resolution. While over 33 million active OLED pixels emit their own light for a level of perfect black, intense color and stunning picture quality — even at wide angles.
*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
*Screen images simulated.
**Image quality of upscaled content will very based on the source of resolution.
*With AV1 you can watch the latest 8K videos on YouTube. Support for HEVC and VP9 provide coverage for other streaming services and local media playback.
**Streaming may require a software update after purchase. 8K content availability may vary depending on the service provider.
*8K playback requires a high-bandwidth internet connection.
α9 Gen3 AI Processor 8K

Clear images from a dedicated 8K processor

Real 8K picture is made even more realistic with our AI processor. The α9 Gen 3 AI Processor 8K is specifically engineered to power 8K performance. You don’t have to do a thing to enjoy the best picture and sound. Our most advanced 8K processor does it for you with 8K 4-step noise reduction, AI Picture Pro, AI Sound Pro and AI 8K Upscaling*.
*Image quality of upscaled content will vary based on the source resolution.
ThinQ AI

World's most intelligent TVs

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.
*Some features require 3rd party subscription or account. Google is a trademark of Google LLC.
*Netflix streaming service membership required.
*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
*FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.
*Disney+ subscription required. Subject to terms at https://www.disneyplus.com © 2020 Disney and its related entities.
*Watch Apple TV+ with a subscription.
*Screen image simulated.
**NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.
***G-SYNC included only in ZX, GX, CX and BX models. FreeSync included in ZX model; software update required for GX, CX and BX models. FreeSync may not be available at the time of purchase of this product.
*Excludes RX and WX models.
**48Gbps speed available on HDMI 1 and 2, 40Gbps speed on HDMI 3 and 4.
*1ms response time is based on GtoG which means grey to grey. Based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.
*Screen images simulated.
*Screen images simulated.
**Not supported on streaming content.
*Connection Available: LG PK7/7W/5/5W, PL7/5, RL3, RM2, RN9/7/5, ON9/7/5.
Gallery Design

A TV that's a work of art

This is art-inspired TV. Perfect lines. Bezel-less design. Impossibly thin. No gap from screen to wall. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when they're turned off.
*A TV stand and slim wall mount bracket are included with the 77-inch LG OLED ZX model.
**The cable may be visible depending on installation environment.
***Depending on installation environment, there may be a slight gap between the TV and the wall.

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PICTURE(PANEL)

    • Display Type
    • OLED
    • Display Resolution
    • 8K Ultra HD (7,680 x 4,320)
    • Wide Viewing Angle
    • Yes
    • Dimming Technology
    • Pixel Level Dimming

PICTURE(PROCESSING)

    • Picture Processor
    • α9 Gen 3 AI Processor 8K
    • Refresh Rate
    • 120Hz
    • HDR (High Dynamic Range)
    • Cinema HDR (Dolby Vision®, HDR10, HLG), Dolby Vision IQ, HDR Dynamic Tone Mapping Pro
    • Contrast
    • Advanced Contrast Enhancer, Face Enhancing, Ultra Luminance Pro
    • Clarity
    • Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
    • Color
    • Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
    • Motion
    • OLED Motion
    • Resolution Upscaler
    • AI 8K Upscaling

GAMING

    • G-SYNC Compatible
    • Yes
    • FreeSync™
    • Yes
    • VRR (Variable Refresh Rate)
    • Yes
    • ALLM (Auto Low Latency Mode)
    • Yes
    • Response Time
    • >1 ms
    • HGiG
    • Yes

AI TV(ARTIFICIAL INTELLIGENCE)

    • LG ThinQ® AI
    • Yes
    • Google
    • Google Assistant Built-in "Works with" Google Assistant
    • Alexa
    • Alexa Built-in "Works with" Alexa
    • Apple
    • Apple Airplay 2, Apple Homekit
    • Intelligent Voice Recognition
    • Yes
    • Home Dashboard
    • Yes
    • AI Picture Pro / AI Picture
    • AI Picture Pro
    • Auto Genre Selection
    • Yes (SDR/HDR/Dolby HDR)

SMART TV

    • Operating System
    • webOS
    • Hands-free Voice Control
    • Yes
    • Magic Remote Control
    • Yes (Point, Click, Scroll, Voice)
    • Universal Remote Control
    • Yes (Auto Device Detection)
    • LG Channels
    • Yes
    • LG Content Store (App Store)
    • Yes
    • Full Web Browser
    • Yes
    • Gallery Mode
    • Yes
    • Sports Alert
    • Yes

AUDIO

    • Speaker System
    • 4.2 Channel
    • Output Power
    • 60W (20W Woofer)
    • Speaker Direction
    • Down Firing
    • AI Sound Pro / AI Sound
    • AI Sound Pro
    • Dolby Atmos
    • Yes
    • WiSA Ready
    • Yes (Separate Dongle Purchase Required)
    • Surround Mode
    • OLED Surround
    • Audio Codec
    • AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
    • Bluetooth Sound Ready
    • Yes
    • LG Sound Sync
    • Yes

CONNECTIVITY

    • NEXTGEN TV (ATSC 3.0)
    • Yes (May not be available at the time of purchase of this product)
    • Wi-Fi® Standard
    • Wi-Fi Certified 802.11ac
    • Bluetooth® Support
    • Version 5.0
    • IP Control
    • Yes
    • HDMI-CEC (Simplink)
    • Yes
    • TV Tuner
    • ATSC, Clear QAM
    • Smart Phone Connectivity
    • Yes
    • Headphone Out
    • 1 (rear)

INPUTS & OUTPUTS

    • HDMI Input (HDCP 2.2)
    • 4 (rear)
    • HDMI Audio Return Channel (ARC)
    • eARC (HDMI 2)
    • USB Ports (v 2.0)
    • 3 (side)
    • RF Connection Input (Antenna/Cable)
    • 1 (rear)
    • AV Input
    • 1 (rear) breakout cable required, not included
    • Ethernet Input
    • 1 (rear)
    • RS-232C Input (Mini Jack)
    • 1 (rear)
    • Digital Audio Output (Optical)
    • 1 (rear)

POWER

    • Power Supply (Voltage, Hz)
    • AC 120V, 50/60Hz
    • Standby Power Consumption
    • Under 0.5W

DIMENSIONS/WEIGHTS/UPC

    • TV Dimensions with Stand (WxHxD)
    • 67.6" x 41.1" x 12.7"
    • TV Dimensions without Stand (WxHxD)
    • 67.6" x 38.7" x 1.3"
    • Packaging Dimensions (WxHxD)
    • 74.6” x 44.5” x 9”
    • Stand Width
    • 60.3"
    • TV Weight with Stand
    • 95.7 lbs
    • TV Weight without Stand
    • 93.9 lbs
    • Packaging Weight
    • 124.3 lbs
    • VESA Mounting (W x H)
    • 400 x 400
    • UPC
    • 719192637184

ACCESSORIES INCLUDED

    • Remote
    • Magic Remote
    • Remote Control Battery
    • Yes
    • Power Cable
    • Yes
    • Quick Start Guide
    • Yes
    • E-Manual
    • Yes
    • Stand
    • Yes
    • Flush Wall-Mount
    • Yes

GENERAL

    • Gallery Design
    • Yes
    • 2020 Model
    • Yes
    • Country of Origin
    • Korea

WARRANTY

    • Limited Warranty
    • 1 Year Parts & Labor

What people are saying

Rated 5 out of 5 by from free earbuds it's okay but its a bit large 10/10 would recommend
Date published: 2020-09-17
Rated 5 out of 5 by from The earbuds are great Bought this for the earbuds. Really great value!!!
Date published: 2020-09-02
Rated 4 out of 5 by from A little dated, but still a nice set. Came looking to purchase the best but was unexpectedly shocked by the lack of WiFi-6 (802.11ax) capability in this 2020 model. Deal breaker for me.
Date published: 2020-08-13
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BUY DIRECTLY FROM LG

OLED77ZXPUA
$19,999.99
In Stock
Sold and Fulfilled by LG
  • Usually ships within 2 business days**
  • FREE Home Delivery, Installation and Haul Away

*Shipping options may vary by region.

ASK & ANSWER

Ask your questions. Share your answers.
Please review the detailed product information and help guides in the
Product Support section for this product prior to posting a question.

need more OLED to be 8K to more down to earth price and smaller sizes too. Please design your OLED more modern look like before, recent designs are very ugly with roundish corners. Modern, square with floating glasses and better remote control!

Asked by: Truth to be told
Thank you for your feedback and suggestions. We will be sure to pass them along to our engineering team...^IFV
Answered by: Ivanf
Date published: 2020-09-09

Is there traditional stand that can put this tv on a cabinet?

Asked by: Jacob238
The LG SIGNATURE ZX 88 inch Class 8K Smart OLED TV w/AI ThinQ® (87.6'' Diag), Model # OLED88ZXPUA has not been released yet and is not expected out until later this year. Therefore I cant answer your question ^IFV
Answered by: aaaaaaaaaaaaaab
Date published: 2020-08-14

What are the major differences between this TV and the Gallery TV other than the 8k vs 4k? This one also mentions Gallery in the description. 

Asked by: BDOK
Do you have a model number for the Gallery TV that you are looking to compare with the LG SIGNATURE ZX 77 inch Class 8K Smart OLED TV w/AI ThinQ® (76.7'' Diag), Model # OLED77ZXPUA? This TV is a Gallery Design and the Gallery Design is a design we have used on models from previous years. We always feature one model each year that features the Gallery Design and the differences between them will be the upgrade in features and processors used in those models which improve with each successive year...^IFV
Answered by: Ivanf
Date published: 2020-06-30

does it have all parts to wall mount this tv

Asked by: mullet 243
Like the 2019 LG SIGNATURE Z9 88 inch Class 8K Smart OLED TV w/AI ThinQ® (87.6'' Diag), Model # OLED88Z9PUA. the 2020 LG SIGNATURE ZX 88 inch Class 8K Smart OLED TV w/AI ThinQ® (87.6'' Diag), Model # OLED88Z9PUA is not wall-mountable...^IFV
Answered by: Ivanf
Date published: 2020-07-02

What is the cost?

Asked by: Crossborder140
The LG SIGNATURE ZX 88 inch Class 8K Smart OLED TV w/AI ThinQ® (87.6'' Diag), Model # OLED88ZXPUA is not expected out until later this year and we have not yet announced information on its pricing, availability or release date. As the ship[ping date approaches, we will put out a press release announcing that information...^IFV
Answered by: Ivanf
Date published: 2020-05-05

What is the peak brightness of this tv?

Asked by: kblythe96
The LG SIGNATURE ZX 88 inch Class 8K Smart OLED TV w/AI ThinQ® (87.6'' Diag), Model # OLED88ZXPUA has not been released yet and is not expected out until later this year. The specifications for the TV do not divulge its peak brightness. That is a specification that will need to be measured when the TV goes into production...^IFV
Answered by: Ivanf
Date published: 2020-08-01

Still waiting for 3D to be supported. I'm sticking with my 2016 OLED 65E6P until LG returns support for 3D. Will this ever happen?

Asked by: MeWant3D

Does this TV support Chroma 4.4.4 ?

Asked by: Anas Alawaad
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