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[Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024)

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[Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024)

[Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024)

OLED77B4PSA
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  • Front view with LG OLED AI TV, OLED B4, 11 Years of world number 1 OLED Emblem and webOS Re:New Program logo on screen with 2-pole stand
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
  • LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
Front view with LG OLED AI TV, OLED B4, 11 Years of world number 1 OLED Emblem and webOS Re:New Program logo on screen with 2-pole stand
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA
LG [Subscribe] LG OLED AI TV B4 77 inch 120Hz Dolby Vision & HDR10 4K UHD (2024), OLED77B4PSA

Key Features

  • The next generation of LG AI TV with alpha 8 AI Processor 4K.
  • Infinite Contrast for crisp visuals with dark blacks and bright whites.
  • 4 years of upgrades guaranteed over 5 years with webOS Re:New Program.
  • Dolby Atmos® for immersive sound and incredibly lifelike graphics of Dolby Vision®.
  • Smooth and stutter-free gaming with VRR, G-sync, and Freesync.
More

LG Subscribe

LG Subscribe is a household appliance renting service that allows you to complete your home in a cost-effective way. A wide range of appliances from refrigerators to TVs are available to rent, making your place truly feel like a home.
The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

*Screen images simulated.

A gold emblem of World's number 1 OLED TV for 11 Years against a black backdrop. A spotlight shines on the emblem, and gold abstract stars fill the sky above it.
The World's No.1

11 years later,
still on top

Our reign as the world's favorite OLED continues.
11 years later,<br/>still on top Find out more

*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

What makes LG OLED AI stand apart?

LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light. OLED TV with the OLED Care menu is selected in the support menu that is up on the screen. The slimline design in a side of view as it is placed flat against the wall in a modern living space.

alpha 8 AI Processor

Definitive intelligence at its core

The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

En video viser, hvordan 10 Years World's No.1 OLED TV-emblemet vises gradvist på en sort baggrund med lilla og blå fyrværkeri.

1.5x
Faster AI Performance
2.3x
Improved Graphics
1.8x
Processing Speeds

*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.

Intelligence that refines the OLED experience

LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space. A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull. LG OLED TV as sound bubbles and waves emit from the screen and fill the space.

AI Customization

Syncs with how you watch

A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
LG OLED TV in a modern city apartment. A grid overlay appears over the image like a scan of the space, and then blue soundwaves project from the screen, perfectly filling the room with sound.
AI Acoustic Tuning

The optimal audio
fits your space

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

LG OLED TV in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Night

LG OLED TV in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Day

AI Picture Pro

Insane realism with
authentic charm

AI Super Upscaling

AI fine-tunes the resolution

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

*Screen images simulated.

AI Sound Pro

Hear every detail ofthe soundscape

LG OLED TV as sound bubbles and waves emit from the screen and fill the space.

Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

LG OLED TV showing musicians performing, with bright circle graphics around the microphones and instruments.

Impactful sound resonates

AI processor refinements give you a Dynamic Sound Booster packed with power.

LG OLED TV showing musicians performing, with bright circle graphics around the microphones and instruments.

Sound suits whatever you watch

Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.

Endless contrast creates infinite impact

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

A bustling city scene in the early evening with bold colors and contrast.

100% Color Fidelity & Volume

Scenes shine with lifelike colors

100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

*LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
**Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

OLED TV is standing on the right side of the image. The Support menu is up on the screen, and the OLED Care menu is selected.
OLED Care

Boost the longevity of your OLED

Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.
LG OLED TV, OLED B4 on the wall of a neutral living space showing a colorful photo of a sunset over the ocean.
Slimline Design

Clean lines create a slick impression

A bottom corner of LG OLED TV, OLED B4's stand on top of a marble surface. A pale blue wave is on the screen. LG OLED TV, OLED B4 on a stand in a minimalist space.

As close as it gets

Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.

*Bezel size differs by series and size.

Vast Size Range

Sized to fit every life

Discover a size for every space and taste with a lineup ranging from 55" to 77".

Comparing LG OLED TV, OLED B4's varying sizes, showing OLED B4 55", OLED B4 65", OLED B4 77".

webOS 24

Make your TV experience yours

Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Card.
Find out more

A close-up of an LG TV screen showing the buttons Home Office, Game, and Music over a banner for Masters of the Air zooms out to show the TV mounted on a wall in a living room. The following logos are displayed on the TV screen in the image: LG Channels, Netflix, Prime Video, Disney TV, Apple TV, YouTube, Spotify, Twitch, GeForce Now and Udemy.

*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Screen images simulated.

The webOS logo hovering in the center on a black background, and the space below is illuminated with the logo colors of red, orange, and yellow. The words "webOS Re:New Program" are below the logo.

webOS Re:New Program

Every year, a new TV for 5 years

It's always as fresh as new, even as we add new features and convenience.

*The webOS Re:New Program supports a total of 4 webOS upgrades over five years.
**The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
***The first upgrade to webOS will occur two years from the time of purchase.
****Customers receive 5 versions of webOS including the current version at point of purchase.
*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.

Five rectangles in different colors are staggered upwards, each labeled with a year from "webOS 24" to "webOS 28". Upward-pointing arrows are between the rectangles, labeled from "Upgrade 1" to "Upgrade 4".
With the webOS Re:New Program, customers can enjoy four upgrades over five years, ensuring a total of five webOS versions, including the current one at the time of purchase.

*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
**Updates and the schedule to some features, applications, and services may vary by model and region.
***Upgrades available for 2023 include UHD and above models.

Six thumbnails of movies and TV shows are displayed and the logos of LG Channels, Netflix, Prime Video, Disney+, and Apple TV+ are below.

OTT Services

Dive straight into a new series as easily as possible, with built-in shortcut access to your favorite streaming services and apps.

*Screen images simulated.
**Available content and apps may vary by country, product, and region.
***Separate subscription and its related entities are required for Netflix, Disney+, Amazon Prime, and Apple TV+.
****Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Tune into cinematic
marvels and arcade fun

Dolby Vision & FILMMAKER Mode

Authentic movie scenes burst into life

Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.

A director in front of a control panel editing the movie "Killers of the Flower Moon" on an LG OLED TV. A quote by Martin Scorsese: "For home viewing, every film should be seen in filmmaker mode," overlays the image with the "Killers of the Flower Moon" logo, Apple TV+ logo, and a "coming soon" logo. Dolby Vision logo FILMMAKER MODE™ logo

*Screen images simulated.
**FILMMAKER MODE is a trademark of UHD Alliance, Inc.

Dolby Atmos

Enticing soundscapes
surround you

Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

A cozy, dimly lit living space, LG OLED TV displaying a couple is using an umbrella, and bright circle graphics surround the room. Dolby Atoms logo in the bottom left corner.

*Screen images simulated.

Director-approved for advanced processing

Anora(2024)

Palme d'Or winner Sean Baker on his influences and inspirations.

Beef(2023)

In conversation with Netflix's Beef director Lee Sung Jin.

Evil Does Not Exist(2023)

Where Ryusuke Hamaguchi crafts his award-winning movies.
Ultimate Gaming

Where fast action never stutters

Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.

*Certified for "Excellent Gaming Performance" and response times by Intertek.
**VRR ranges from 40Hz to 120Hz, and is a certified specification of HDMI 2.1.

Controls right where you need them

Don't pause to use Game Optimizer and Game Dashboard.

A FPS gaming scene with the Game Dashboard appearing over the screen during gameplay. A dark, wintery scene with the Game Optimizer menu appearing over the game.

*Game Dashboard is activated only when both "Game Optimizer" and "Game Dashboard" is on.
**Screen images simulated.

Access to all your favorite games

Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.

A Boosteroid home screen image showing "Trine 4: The Nightmare Price". A GeForce NOW home screen showing five different game thumbnails in right.

*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.

Sustainability

Discover LG OLED AI's vision for tomorrow

Choose what's right for the planet with light, bio packaging and global sustainability credentials.

LG OLED packaging against a beige background with illustrated trees.

*All 2024 LG OLED models feature eco-friendly packing.
**All G4, C4, and B4 models are certified “Environmentally Evaluated".

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