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50UP7720PSC component-copyModelName

LG UP77 50 inch 4K Smart UHD TV

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LG UP77 50 inch 4K Smart UHD TV, front view with infill image, 50UP7720PSC, thumbnail 0

LG UP77 50 inch 4K Smart UHD TV, front view with infill image, 50UP7720PSC, thumbnail 1

LG UP77 50 inch 4K Smart UHD TV, front view of the LG UHD TV , 50UP7720PSC, thumbnail 2

LG UP77 50 inch 4K Smart UHD TV, 30 degree side view with infill image, 50UP7720PSC, thumbnail 3

LG UP77 50 inch 4K Smart UHD TV, 90 degree side view, 50UP7720PSC, thumbnail 4

LG UP77 50 inch 4K Smart UHD TV, rear view, 50UP7720PSC, thumbnail 5

LG UP77 50 inch 4K Smart UHD TV, close-up view of stand, 50UP7720PSC, thumbnail 6

LG UP77 50 inch 4K Smart UHD TV, bottom view, 50UP7720PSC, thumbnail 7

LG UP77 50 inch 4K Smart UHD TV, close-up view of panel, 50UP7720PSC, thumbnail 8

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Discontinued

50UP7720PSC component-copyModelName

LG UP77 50 inch 4K Smart UHD TV

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Key Features

Real 4K UHD
Cinema
Game
Sports
Quad Core Processr 4K
ThinQ AI

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Key Features

Real 4K UHD
Cinema
Game
Sports
Quad Core Processr 4K
ThinQ AI

Add to Compare

component-OBScountrySelectDesc

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LG UP77 50 inch 4K Smart UHD TV

Stock List

There is no data.

The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

Real 4K UHD.
Unreal immersion.

LG UHD AI ThinQ surpasses your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video)

Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

A TV screen playing a video of a boy in an astronaut suit he made playing with a spaceship in his room decorated with miniatures of planets (play the video)

Entertainment

Home to all your favorites.

Access the Apple TV app, Netflix, and LG Channels. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc,Registered in the U.S. and other countries.
***Apple TV+ requires a subscription.
****Supported service may differ by country.

FILMMAKER MODE™

The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

Watch the full video

Play like a boss.

Jump into the action. Game Optimizer, fine-tuned HDR graphics, and low input lag make gameplay faster and more immersive.

A TV screen playing a video of a FPS game shooting an enemy with a gun. (play the video)

Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

*Screen images simulated.

A close up of a player playing a bike racing game on a TV screen.

Low Input Lag

Complete control without delay.

LG UHD AI ThinQ allows users to take full and instant control of games without delays.

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.

A TV screen playing a video of a soccer player making a goal during a soccer game. (play the video)

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

*Usage may vary by country.

A family are sitting on a couch while watching a soccer game.

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

*Speakers sold separately.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

A luxury living room with a TV displaying an aerial view of woods in red.

A TV displaying a picture of London Bridge is in an antique workroom<br>A close up of a TV displaying a picture of London Bridge is on a table in an antique workroom.

Various lifestyle cuts of UHD TV displaying a beach at sunset. (play the video)

Watch the Full Movie

Quad Core Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

*Screen images simulated.

ThinQ AI

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

A TV screen showing various contents listed and recommended by LG ThinQ AI. (play the video)

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

*Supported menus and apps may vary by country.
**Menus displayed may be different upon release.
***Voice Command availability may vary by products and countries.

Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. You can control your LG UHD TV with your voice and access entertainment faster.

Cloud Gaming

The New League of Gaming

With the seamless addition of GeForce Now,* there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favorites straight from your television.

*Simulated image.
*Subscription and compatible gaming controller is required.