LG, OLED TV, 77 inch B3 series, WebOS Smart AI ThinQ, Magic Remote, 4 side cinema, Dolby Vision HDR10, HLG, AI Picture Pro, AI Sound Pro (5.1.2ch), Dolby Atmos, 1 pole stand, 2023 New
A video shows the 11 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks.
*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
A video opens with a black background, and LG OLED B3 gradually appears with a colorful abstract artwork on screen. The TV moves into place, and the words LG OLED appear in white.
α7 AI processor 4K Gen6
Enter the world of α-realism¹. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI processor 4K Gen6.
The AI processing system uses AI noise reduction and AI super resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.
An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.
OLED dynamic tone mapping refines what's in the frame by applying the optimal tone curve for more natural HDR, contrast, and detail.
*Screen images simulated.
**Soundbar can be purchased separately.
AI Sound Pro
The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.
An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.
*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.
*Screen images simulated.
**Sound may vary according to the listening environment.
***AI Acoustic Tuning must be activated in the AI Service menu.
****Remote control may vary by region.
Slimline design
Inspire your interiors with the ultra-slim OLED that adds minimalist charm to your space.
An image of LG OLED B3 with a Floor Stand in front of a window overlooking the city. LG OLED B3 on the wall of a modern room. The bottom corner of LG OLED B3's base.
*Gallery stand is supported by 65B3 and 55B3.
**Gallery stand sold seperately.
SELF-LIT OLED
Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.
With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
With 100% color fidelity and volume, colors are displayed exactly like the original, with rich tones in both bright and dark environments.
Intertek Color Fidelity certification. Intertek Color Volume certification.
An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.
*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
Use your LG OLED TV with an LG soundbar, and they work together like one speaker to create three-dimensional concert hall sound.
Connect your LG OLED TV to an LG soundbar and automatically switch to soundbar mode, revealing 3 new settings.
*Soundbar mode may vary by TV models.
**Soundbar mode control may vary by soundbar models.
***Soundbar can be purchased separately.
webOS 23 new home
From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
*Screen images simulated.
A video showing WebOS's home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content.
An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.
*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.
Scenes come to life with dolby vision's ultra-vivid picture and the immersive, spatial audio of dolby atmos.
Tune into all the streaming services you love straight from your TV, including netflix², paramount+, skyshowtime, disney+³, prime video⁴, apple tv+⁵, and LG channels.
Tune into all the streaming services you love straight from your TV, including netflix2, prime video3, and apple TV+4.
*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.
Ultimate gaming
Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD freesync premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Game dashboard & optimizer
Apply the ideal settings for your game genre and playing environment with game optimizer. Dive into sound tab and amplify the action or game tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from game dashboard, which hovers over the action while you play.
An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
Cloud gaming
Access geforce now directly from your TV and discover a library with a colossal number of games to choose from.
Cyberpunk 2077 game poster.
*Geforce now subscription may be required.
The sports sensation
Sports step into the spotlight. A personalized sports alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α7 AI processor 4K Gen6 — ideal for watching two games at once with multi view.
An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.
*Image is for illustration purposes only.
Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains.
*Only 65g3 is shown in the image for example purposes. All 2023 LG OLED models feature eco-friendly packaging.
1.α-realism refers to the realistic image and sound quality driven by LG's α7 AI processor 4K Gen6.
2.Netflix streaming membership required.
3.Amazon, prime video and all related logos are trademarks of amazon.Com, inc. Or its affiliates. Amazon prime membership and/or prime video fees apply. See primevideo.Com/terms for details.
4.Subscription required for apple TV+. Apple, the apple logo, and apple TV are trademarks of apple inc, registered in the U.S. and other countries.
Display Type
4K OLED
Refresh Rate
120Hz Native
Wide Color Gamut
OLED Color
Picture Processor
α7 AI Processor 4K Gen6
HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
G-Sync Compatible (Nvidia)
Yes
FreeSync Compatible (AMD)
Yes
Dolby Atmos
Yes
TV Dimensions without Stand (WxHxD)
1723 x 992 x 55.3
TV Weight without Stand
26.7
Gray Scale
Yes
High Contrast
Yes
Invert Colors
Yes
Power Cable
Yes (Attached)
Remote
Magic Remote
Remote Control Batteries
Yes (AA x 2EA)
AI Sound
AI Sound Pro (Virtual 5.1.2 Up-mix)
AI Acoustic Tuning
Yes
Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
Audio Output
20W
Bluetooth Surround Ready
Yes (2 Way Playback)
Clear Voice Pro
Yes
Dolby Atmos
Yes
LG Sound Sync
Yes
Simultaneous Audio Output
Yes
Sound Mode Share
Yes
Speaker Direction
Down Firing
Speaker System
2.0 channel
WiSA Ready
Yes (Up to 2.1 Channel)
Bluetooth Support
Yes (v 5.0)
Ethernet Input
1ea
HDMI Audio Return Channel
eARC (HDMI 3)
HDMI Input
4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (2 port))
RF Input (Antenna/Cable)
2ea
Simplink (HDMI CEC)
Yes
SPDIF (Optical Digital Audio Out)
1ea
USB Input
2ea (v 2.0)
Wi-Fi
Yes (Wi-Fi 5)
Packaging Dimensions (WxHxD)
1879 x 1130 x 285
Packaging Weight (Overseas)
42.8
TV Dimensions without Stand (WxHxD)
1723 x 992 x 55.3
TV Dimensions with Stand (WxHxD)
1723 x 1043 x 270
TV Stand (WxD)
749 x 270
TV Weight without Stand
26.7
TV Weight with Stand
30.0
VESA Mounting (WxH)
400 x 200
ALLM (Auto Low Latency Mode)
Yes
FreeSync Compatible (AMD)
Yes
Game Optimizer
Yes (Game Dashboard)
G-Sync Compatible (Nvidia)
Yes
HGIG Mode
Yes
VRR (Variable Refresh Rate)
Yes
Display Resolution
4K Ultra HD (3,840 x 2,160)
Display Type
4K OLED
Refresh Rate
120Hz Native
Wide Color Gamut
OLED Color
AI Brightness Control
Yes
AI Genre Selection
Yes (SDR/HDR)
AI Picture
AI Picture Pro
AI Upscaling
AI Super Upscaling 4K
Dimming Technology
Pixel Dimming
Dynamic Tone Mapping
Yes
FILMMAKER MODE™
Yes
HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
HFR (High Frame Rate)
4K 120 fps (HDMI)
Motion
OLED Motion
Picture Mode
10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
Picture Processor
α7 AI Processor 4K Gen6
Power Supply (Voltage, Hz)
AC 100~240V 50-60Hz
Standby Power Consumption
Under 0.5W
Art Gallery
Yes
Family Settings
Yes
Full Web Browser
Yes
Intelligent Voice Recognition
Yes (Arabic/Turkiyish)
Magic Remote Control
Built-In
Multi View
Yes
Operating System (OS)
webOS 23
Room to Room Share
Yes (Receiver)
Smartphone Remote App
Yes (LG ThinQ)
Sports Alert
Yes
ThinQ
Yes
USB Camera Compatible
Yes
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